Gesa Credit Union
Strategic Marketing Partner II – Gesa Credit Union
Join our team and help drive marketing that works for our members and business! Gesa Credit Union is a community‑focused institution committed to empowering people through innovative products and compassionate service.
Role Summary The Strategic Marketing Partner II is a seasoned strategist embedded within specific business units. The role leads the development, execution, and analysis of product strategies, initiatives, and planning, translating insights into actionable, integrated marketing plans that align with business goals and member needs.
Responsibilities
Build strong relationships with assigned business unit leaders to understand strategic priorities and opportunities.
Develop and execute integrated marketing strategies that support business objectives and member satisfaction.
Lead cross‑functional collaboration with product, digital, operations, and member experience teams for cohesive marketing execution.
Conduct marketing research and analysis to uncover audience insights and competitive dynamics, and use data to inform campaigns and project timelines.
Monitor campaign performance across all channels and markets, evaluate results, and set goals for future campaigns with reporting and optimization recommendations.
Partner with marketing analytics to ensure strategies are data‑driven and performance metrics are robust.
Represent marketing in business unit planning sessions and contribute to strategic decision‑making.
Support the AVP in aligning unit marketing efforts with credit union marketing goals and standards.
Perform regular SWOT analyses and make recommendations on product positioning, pricing, and potential changes.
Maintain awareness of economic, regulatory, and competitive influences affecting product lines and markets.
Develop comprehensive marketing plans and calendars for assigned products and services.
Manage projects with minimal supervision, ensuring scope, schedule, and budget compliance.
Produce and maintain reporting statistics for ongoing status updates to stakeholders.
Assist with allocation of marketing department resources and coordination of production and campaign execution.
Coordinate media placements and vendor relationships; serve as point of contact for vendors.
Collaborate with internal communications to keep staff aware of marketing activities.
Understand and perform applicable Bank Secrecy Act (BSA) functions.
Attend credit union training sessions, conferences, and seminars as approved; stay current on policies and regulations.
Maintain thorough knowledge of the credit union’s structure, goals, and core values.
Demonstrate leadership values of respect, honesty, trust, and integrity; act in the best interest of the credit union.
Maintain confidentiality and professionalism with all sensitive data.
Control risk and operate safely within all assigned responsibilities.
Qualifications
Four‑year degree in Business Administration, Marketing, Finance, Economics, Business Analytics, Communications, or related field; equivalent experience acceptable.
Minimum five years of experience in marketing strategy, planning, or analytics.
Experience working within or alongside business units to drive marketing outcomes.
Proven success in developing go‑to‑market strategies and integrated campaigns.
Strong research, analytical, and data‑analysis skills, with the ability to make informed recommendations.
Proficiency with standard office software and both Mac and Windows environments.
Experience with CRM platforms and marketing automation tools preferred.
Comfortable in a fast‑paced, continuously changing environment.
Some travel required for training, duties, and professional development.
About You
Proven ability to develop and execute marketing plans based on business insights.
Command of marketing analysis, research methodologies, and performance tracking.
Exceptional communication and presentation skills; ability to influence at all levels.
Ability to synthesize complex data into clear, actionable strategies.
Deep understanding of member behaviors and motivations.
Strong self‑starter and organizational skills, with budget management and deadline adherence.
Proficient in computer applications; awareness of graphic and video standards.
Team‑oriented and effective in collaborative environments.
Initiative in workflow management and relationship building with partners and vendors.
Benefits & Perks
Competitive Pay
Medical, Dental, Vision, and Life Insurance
20 days/year of Paid Time Off + 10 Paid Holidays
401(k) Match
Incentive Program
Tuition Assistance & Student Loan Repayment
Commuter Benefits
Paid Time Off for Volunteer Community Work
Product Discounts
Engaging Work Environment
Rewards and Recognition Programs
Salary Range (Richland, WA) $32.76 – $49.14 per hour
Salary Range (Lynnwood, WA) $35.81 – $53.71 per hour
Salary Range (Renton, WA) $38.41 – $57.62 per hour
Salary Range (Spokane, WA) $31.75 – $47.62 per hour
Most new members start between the minimum and midpoint based on experience and qualifications; there is room to grow with tenure.
Accessibility & Accommodation We ensure that individuals with disabilities receive reasonable accommodation throughout the application and interview process, and other employment benefits. Contact HR at (509) 378‑3100 or
hrmail@gesa.com
to request accommodations.
Equal Opportunity Employer Gesa Credit Union is an Equal Opportunity Employer and a strong advocate for workforce diversity. All qualified applicants will receive consideration regardless of race, color, gender, sexual orientation, gender identity, religion, national origin, disability,or veteran status.
Legal Notice Selected candidates must pass a pre‑employment background check and may be subject to a credit check. Gesa Credit Union reserves the right to revise or change the job description at any time. This description is not all inclusive of total job responsibilities, nor does it constitute a written or implied contract of employment.
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Role Summary The Strategic Marketing Partner II is a seasoned strategist embedded within specific business units. The role leads the development, execution, and analysis of product strategies, initiatives, and planning, translating insights into actionable, integrated marketing plans that align with business goals and member needs.
Responsibilities
Build strong relationships with assigned business unit leaders to understand strategic priorities and opportunities.
Develop and execute integrated marketing strategies that support business objectives and member satisfaction.
Lead cross‑functional collaboration with product, digital, operations, and member experience teams for cohesive marketing execution.
Conduct marketing research and analysis to uncover audience insights and competitive dynamics, and use data to inform campaigns and project timelines.
Monitor campaign performance across all channels and markets, evaluate results, and set goals for future campaigns with reporting and optimization recommendations.
Partner with marketing analytics to ensure strategies are data‑driven and performance metrics are robust.
Represent marketing in business unit planning sessions and contribute to strategic decision‑making.
Support the AVP in aligning unit marketing efforts with credit union marketing goals and standards.
Perform regular SWOT analyses and make recommendations on product positioning, pricing, and potential changes.
Maintain awareness of economic, regulatory, and competitive influences affecting product lines and markets.
Develop comprehensive marketing plans and calendars for assigned products and services.
Manage projects with minimal supervision, ensuring scope, schedule, and budget compliance.
Produce and maintain reporting statistics for ongoing status updates to stakeholders.
Assist with allocation of marketing department resources and coordination of production and campaign execution.
Coordinate media placements and vendor relationships; serve as point of contact for vendors.
Collaborate with internal communications to keep staff aware of marketing activities.
Understand and perform applicable Bank Secrecy Act (BSA) functions.
Attend credit union training sessions, conferences, and seminars as approved; stay current on policies and regulations.
Maintain thorough knowledge of the credit union’s structure, goals, and core values.
Demonstrate leadership values of respect, honesty, trust, and integrity; act in the best interest of the credit union.
Maintain confidentiality and professionalism with all sensitive data.
Control risk and operate safely within all assigned responsibilities.
Qualifications
Four‑year degree in Business Administration, Marketing, Finance, Economics, Business Analytics, Communications, or related field; equivalent experience acceptable.
Minimum five years of experience in marketing strategy, planning, or analytics.
Experience working within or alongside business units to drive marketing outcomes.
Proven success in developing go‑to‑market strategies and integrated campaigns.
Strong research, analytical, and data‑analysis skills, with the ability to make informed recommendations.
Proficiency with standard office software and both Mac and Windows environments.
Experience with CRM platforms and marketing automation tools preferred.
Comfortable in a fast‑paced, continuously changing environment.
Some travel required for training, duties, and professional development.
About You
Proven ability to develop and execute marketing plans based on business insights.
Command of marketing analysis, research methodologies, and performance tracking.
Exceptional communication and presentation skills; ability to influence at all levels.
Ability to synthesize complex data into clear, actionable strategies.
Deep understanding of member behaviors and motivations.
Strong self‑starter and organizational skills, with budget management and deadline adherence.
Proficient in computer applications; awareness of graphic and video standards.
Team‑oriented and effective in collaborative environments.
Initiative in workflow management and relationship building with partners and vendors.
Benefits & Perks
Competitive Pay
Medical, Dental, Vision, and Life Insurance
20 days/year of Paid Time Off + 10 Paid Holidays
401(k) Match
Incentive Program
Tuition Assistance & Student Loan Repayment
Commuter Benefits
Paid Time Off for Volunteer Community Work
Product Discounts
Engaging Work Environment
Rewards and Recognition Programs
Salary Range (Richland, WA) $32.76 – $49.14 per hour
Salary Range (Lynnwood, WA) $35.81 – $53.71 per hour
Salary Range (Renton, WA) $38.41 – $57.62 per hour
Salary Range (Spokane, WA) $31.75 – $47.62 per hour
Most new members start between the minimum and midpoint based on experience and qualifications; there is room to grow with tenure.
Accessibility & Accommodation We ensure that individuals with disabilities receive reasonable accommodation throughout the application and interview process, and other employment benefits. Contact HR at (509) 378‑3100 or
hrmail@gesa.com
to request accommodations.
Equal Opportunity Employer Gesa Credit Union is an Equal Opportunity Employer and a strong advocate for workforce diversity. All qualified applicants will receive consideration regardless of race, color, gender, sexual orientation, gender identity, religion, national origin, disability,or veteran status.
Legal Notice Selected candidates must pass a pre‑employment background check and may be subject to a credit check. Gesa Credit Union reserves the right to revise or change the job description at any time. This description is not all inclusive of total job responsibilities, nor does it constitute a written or implied contract of employment.
#J-18808-Ljbffr