Inside Higher Ed
Associate Director of Regional Recruitment and Key Market Strategy
Inside Higher Ed, Greenville, North Carolina, United States, 27834
Associate Director of Regional Recruitment and Key Market Strategy
Position Number: 500115
Employment Type: Full Time
Anticipated Compensation Range: $47,379 - $65,000
Position Type: Non‑Faculty
Job Category: Non‑Faculty Instructional & Research
Job Duties
Strategic Planning and Oversight of Regional Recruitment – 25% Develop, implement, and evaluate comprehensive, data‑informed recruitment strategies for assigned regional markets, monitor key markets in North Carolina and nearby states, use demographic and enrollment data to identify high‑impact markets, collaborate with the Director of Undergraduate Admissions and other Associate Directors, and monitor recruitment performance through continuous evaluation, analytics, and reporting of funnel metrics (inquiries, applications, admits, and yield).
Supervision and Leadership of Regional Recruitment Staff – 25% Directly supervise all regionally based admissions counselors across North Carolina and nearby states, provide leadership, mentorship, and accountability through performance management and professional development, establish performance benchmarks and travel expectations, and foster a cohesive and collaborative remote staff culture.
Regional Relationship Management and Key Market Engagement – 20% Maintain high‑level relationships with high school counselors, community organizations, and alumni networks, coordinate regional recruitment events and outreach initiatives, build partnerships with regional school systems and business organizations, and oversee the implementation of regional marketing and communication efforts.
Coordination of Transfer Recruitment within Regional Markets – 15% Collaborate with the Associate Director of Transfer Recruitment & Partnerships, ensure consistent transfer recruitment strategies, provide guidance for community‑college visits, and track and analyze transfer inquiries, applications, and yield data.
Data Analytics, Reporting, and Market Evaluation – 10% Utilize ECU’s CRM and institutional dashboards to generate reports on regional recruitment activity, evaluate event effectiveness, and present insights to admissions leadership for resource allocation.
Professional Development, Collaboration, and University Representation – 5% Represent ECU at regional and national professional organizations, maintain relationships with internal partners, serve on committees, and assist with departmental initiatives and university events.
Minimum Education / Experience
Master’s degree
Demonstrated experience in admissions counseling, recruitment, or territory management
Demonstrated experience supervising others in program initiation, planning development, administration, record‑keeping, and evaluation
Valid driver’s license or ability to obtain one within 30 days of hire; must maintain a valid driver’s license for employment; able to rent a vehicle
Preferred Experience, Skills, Training/Education Analytical enrollment reporting and recruitment market evaluation experience.
Special Instructions To Applicant East Carolina University requires applicants to submit a candidate profile online in order to be considered for the position. Candidates must also submit a cover letter, resume, and a list of three references, including contact information online.
Additional Instructions To Applicant To be considered, applicants must complete the candidate profile online via the PeopleAdmin system and submit any requested documents. Applicants who possess the preferred education and experience must also meet the minimum education/experience requirements.
Job Close Date Open Until Filled: Yes
Initial Screening Begins: 01/08/2026
To apply, visit
https://ecu.peopleadmin.com/postings/90614
#J-18808-Ljbffr
Employment Type: Full Time
Anticipated Compensation Range: $47,379 - $65,000
Position Type: Non‑Faculty
Job Category: Non‑Faculty Instructional & Research
Job Duties
Strategic Planning and Oversight of Regional Recruitment – 25% Develop, implement, and evaluate comprehensive, data‑informed recruitment strategies for assigned regional markets, monitor key markets in North Carolina and nearby states, use demographic and enrollment data to identify high‑impact markets, collaborate with the Director of Undergraduate Admissions and other Associate Directors, and monitor recruitment performance through continuous evaluation, analytics, and reporting of funnel metrics (inquiries, applications, admits, and yield).
Supervision and Leadership of Regional Recruitment Staff – 25% Directly supervise all regionally based admissions counselors across North Carolina and nearby states, provide leadership, mentorship, and accountability through performance management and professional development, establish performance benchmarks and travel expectations, and foster a cohesive and collaborative remote staff culture.
Regional Relationship Management and Key Market Engagement – 20% Maintain high‑level relationships with high school counselors, community organizations, and alumni networks, coordinate regional recruitment events and outreach initiatives, build partnerships with regional school systems and business organizations, and oversee the implementation of regional marketing and communication efforts.
Coordination of Transfer Recruitment within Regional Markets – 15% Collaborate with the Associate Director of Transfer Recruitment & Partnerships, ensure consistent transfer recruitment strategies, provide guidance for community‑college visits, and track and analyze transfer inquiries, applications, and yield data.
Data Analytics, Reporting, and Market Evaluation – 10% Utilize ECU’s CRM and institutional dashboards to generate reports on regional recruitment activity, evaluate event effectiveness, and present insights to admissions leadership for resource allocation.
Professional Development, Collaboration, and University Representation – 5% Represent ECU at regional and national professional organizations, maintain relationships with internal partners, serve on committees, and assist with departmental initiatives and university events.
Minimum Education / Experience
Master’s degree
Demonstrated experience in admissions counseling, recruitment, or territory management
Demonstrated experience supervising others in program initiation, planning development, administration, record‑keeping, and evaluation
Valid driver’s license or ability to obtain one within 30 days of hire; must maintain a valid driver’s license for employment; able to rent a vehicle
Preferred Experience, Skills, Training/Education Analytical enrollment reporting and recruitment market evaluation experience.
Special Instructions To Applicant East Carolina University requires applicants to submit a candidate profile online in order to be considered for the position. Candidates must also submit a cover letter, resume, and a list of three references, including contact information online.
Additional Instructions To Applicant To be considered, applicants must complete the candidate profile online via the PeopleAdmin system and submit any requested documents. Applicants who possess the preferred education and experience must also meet the minimum education/experience requirements.
Job Close Date Open Until Filled: Yes
Initial Screening Begins: 01/08/2026
To apply, visit
https://ecu.peopleadmin.com/postings/90614
#J-18808-Ljbffr