Briggs Auto Group
Automotive Marketing Manager at Briggs Auto Group
Base pay range Location: Manhattan and Topeka, Kansas
Position Type: Full-Time
Experience Level: Mid-Senior
About Us We are a fast-growing, customer-focused automotive dealership committed to delivering an exceptional sales and service experience.
Key Responsibilities
Develop and execute digital marketing strategies to increase traffic, leads, and brand visibility.
Manage and optimize Google Analytics, SEO, and SEM campaigns to ensure maximum ROI.
Oversee and maintain dealership websites, including content updates, landing pages, and inventory presentation.
Create visually compelling assets using graphic design tools (e.g., Adobe Creative Suite, Canva).
Plan and manage social media content, scheduling, community engagement, and paid social campaigns.
Organize and execute dealership events, promotions, and community outreach initiatives.
Track key marketing performance metrics and prepare regular reports for leadership.
Ensure all marketing aligns with brand standards and industry best practices.
Collaborate closely with sales, service, and leadership teams.
Required Qualifications
Proven experience in digital marketing with strong proficiency in Google Analytics (GA4), SEO/SEM strategy and execution, and graphic design.
Experience with Customer Relations Management software (CRM).
Website Management (CMS experience preferred).
Social media marketing.
Strong copywriting and communication abilities.
Detail-oriented with excellent project management skills.
Preferred Qualifications
Automotive industry experience.
Experience working in a dealership environment or with automotive advertising platforms.
Familiarity with CRM tools, inventory feeds, and automotive marketing best practices.
What We Offer
Competitive salary and performance incentives.
Health, dental, and vision benefits.
Career growth opportunities within a rapidly expanding dealership.
A supportive, team-oriented work environment.
Seniority level: Mid‑Senior level
Employment type: Full‑time
Job function: Marketing and Sales
Industries: Motor Vehicle Manufacturing
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Base pay range Location: Manhattan and Topeka, Kansas
Position Type: Full-Time
Experience Level: Mid-Senior
About Us We are a fast-growing, customer-focused automotive dealership committed to delivering an exceptional sales and service experience.
Key Responsibilities
Develop and execute digital marketing strategies to increase traffic, leads, and brand visibility.
Manage and optimize Google Analytics, SEO, and SEM campaigns to ensure maximum ROI.
Oversee and maintain dealership websites, including content updates, landing pages, and inventory presentation.
Create visually compelling assets using graphic design tools (e.g., Adobe Creative Suite, Canva).
Plan and manage social media content, scheduling, community engagement, and paid social campaigns.
Organize and execute dealership events, promotions, and community outreach initiatives.
Track key marketing performance metrics and prepare regular reports for leadership.
Ensure all marketing aligns with brand standards and industry best practices.
Collaborate closely with sales, service, and leadership teams.
Required Qualifications
Proven experience in digital marketing with strong proficiency in Google Analytics (GA4), SEO/SEM strategy and execution, and graphic design.
Experience with Customer Relations Management software (CRM).
Website Management (CMS experience preferred).
Social media marketing.
Strong copywriting and communication abilities.
Detail-oriented with excellent project management skills.
Preferred Qualifications
Automotive industry experience.
Experience working in a dealership environment or with automotive advertising platforms.
Familiarity with CRM tools, inventory feeds, and automotive marketing best practices.
What We Offer
Competitive salary and performance incentives.
Health, dental, and vision benefits.
Career growth opportunities within a rapidly expanding dealership.
A supportive, team-oriented work environment.
Seniority level: Mid‑Senior level
Employment type: Full‑time
Job function: Marketing and Sales
Industries: Motor Vehicle Manufacturing
#J-18808-Ljbffr