Option Care Health
Marketing Manager, Therapies - Hybrid
Option Care Health, Wauwatosa, Wisconsin, United States
Option Care Health is the largest independent home and alternate site infusion services provider in the United States. With over 8,000 team members, including 5,000 clinicians, we work compassionately to elevate standards of care for patients with acute and chronic conditions in all 50 states.
Job Description Summary Option Care Health provides infusion therapy and clinical services for patients with chronic conditions that last for years, and often, for a lifetime. This care is critical to optimize a patient’s quality of life and for their long-term health outcomes. The marketing manager will lead market insights, strategy and commercial execution for infusion therapy that improves the lives of patients with chronic diseases. This individual leads both upstream and downstream marketing activities, in close collaboration with cross‑functional colleagues, to exceed our business objectives.
Market Expertise Gather information from various internal and external sources to thoroughly understand the market dynamics for the following specialties/disorders:
Neurology: CIDP, Multiple Sclerosis, ALS, Duchenne Muscular Dystrophy
Immunology: Primary Immune Deficiency
Gastroenterology: Crohn’s and Ulcerative Colitis
Lead primary and secondary market research efforts to summarize market dynamics; including the needs/priorities of referring physicians, health systems, payers, patients and infusion competitors. Collaborate with cross‑functional teammates in business development, clinical, operations, and sales to align on market dynamics.
Marketing Strategy Lead collaboration with cross‑functional peers to develop a concise strategy that positions Option Care Health to exceed our commercial goals for chronic therapies.
Create annual roadmap for all chronic marketing activities including, but not limited to: digital marketing campaigns, industry conferences, customer programs and sales resources.
Commercial Execution Lead program execution for chronic strategy in close collaboration with sales, training, marketing and business development colleagues. Create scorecard and report out on metrics and KPIs in close association with sales operations.
Responsibilities
Execute marketing campaigns and sales solutions aligned to chronic business objectives.
Develop annual strategic plan and long‑range plan updates.
Maintain subject matter expertise for prioritized therapies.
Report quarterly measurements and tracking updates.
Create new product launch and execution plans.
Supervisory Responsibilities None
Basic Education and Experience Requirements
Bachelor's Degree, MBA preferred
6+ years of marketing and/or product management experience
Healthcare industry experience (physician office and hospital/IDN setting) preferred
Travel Requirements Up to 20%
Preferred Qualifications
Product Management and P/L mindset
Multi‑channel marketing
Strategic Planning
Customer Centricity
Passion for patient care
Energetic and fun, with 'can do' attitude
Salary & Benefits Due to state pay transparency laws, the full range for the position is below: Salary to be determined by the applicant's education, experience, knowledge, skills, and abilities, as well as internal equity and alignment with market data. Pay Range is $88,853.42-$148,111.54
Benefits:
Medical, Dental, & Vision Insurance
Paid Time off
Bonding Time Off
401K Retirement Savings Plan with Company Match
HSA Company Match
Flexible Spending Accounts
Tuition Reimbursement
myFlexPay
Family Support
Mental Health Services
Company Paid Life Insurance
Award/Recognition Programs
Option Care Health subscribes to a policy of equal employment opportunity, making employment available without regard to race, color, religion, national origin, citizenship status according to the Immigration Reform and Control Act of 1986, sex, sexual orientation, gender identity, age, disability, veteran status, or genetic information.
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Job Description Summary Option Care Health provides infusion therapy and clinical services for patients with chronic conditions that last for years, and often, for a lifetime. This care is critical to optimize a patient’s quality of life and for their long-term health outcomes. The marketing manager will lead market insights, strategy and commercial execution for infusion therapy that improves the lives of patients with chronic diseases. This individual leads both upstream and downstream marketing activities, in close collaboration with cross‑functional colleagues, to exceed our business objectives.
Market Expertise Gather information from various internal and external sources to thoroughly understand the market dynamics for the following specialties/disorders:
Neurology: CIDP, Multiple Sclerosis, ALS, Duchenne Muscular Dystrophy
Immunology: Primary Immune Deficiency
Gastroenterology: Crohn’s and Ulcerative Colitis
Lead primary and secondary market research efforts to summarize market dynamics; including the needs/priorities of referring physicians, health systems, payers, patients and infusion competitors. Collaborate with cross‑functional teammates in business development, clinical, operations, and sales to align on market dynamics.
Marketing Strategy Lead collaboration with cross‑functional peers to develop a concise strategy that positions Option Care Health to exceed our commercial goals for chronic therapies.
Create annual roadmap for all chronic marketing activities including, but not limited to: digital marketing campaigns, industry conferences, customer programs and sales resources.
Commercial Execution Lead program execution for chronic strategy in close collaboration with sales, training, marketing and business development colleagues. Create scorecard and report out on metrics and KPIs in close association with sales operations.
Responsibilities
Execute marketing campaigns and sales solutions aligned to chronic business objectives.
Develop annual strategic plan and long‑range plan updates.
Maintain subject matter expertise for prioritized therapies.
Report quarterly measurements and tracking updates.
Create new product launch and execution plans.
Supervisory Responsibilities None
Basic Education and Experience Requirements
Bachelor's Degree, MBA preferred
6+ years of marketing and/or product management experience
Healthcare industry experience (physician office and hospital/IDN setting) preferred
Travel Requirements Up to 20%
Preferred Qualifications
Product Management and P/L mindset
Multi‑channel marketing
Strategic Planning
Customer Centricity
Passion for patient care
Energetic and fun, with 'can do' attitude
Salary & Benefits Due to state pay transparency laws, the full range for the position is below: Salary to be determined by the applicant's education, experience, knowledge, skills, and abilities, as well as internal equity and alignment with market data. Pay Range is $88,853.42-$148,111.54
Benefits:
Medical, Dental, & Vision Insurance
Paid Time off
Bonding Time Off
401K Retirement Savings Plan with Company Match
HSA Company Match
Flexible Spending Accounts
Tuition Reimbursement
myFlexPay
Family Support
Mental Health Services
Company Paid Life Insurance
Award/Recognition Programs
Option Care Health subscribes to a policy of equal employment opportunity, making employment available without regard to race, color, religion, national origin, citizenship status according to the Immigration Reform and Control Act of 1986, sex, sexual orientation, gender identity, age, disability, veteran status, or genetic information.
#J-18808-Ljbffr