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Utah Valley University

Student Employee - Creative Video Associate

Utah Valley University, Orem, Utah, United States, 84058

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Utah Valley University is an NCAA Division I institution and a member of the Western Athletic Conference and the Big 12 Conference. The UVU Department of Athletics is committed to success in competition, the classroom, the community, and life. UVU Athletics supports over 400 student-athletes who compete on the 16 intercollegiate athletic teams sponsored by the University. As a UVU Athletics Marketing team member, this position can work with student-athletes, coaches, administrators, corporate partners, donors, fans, and more! The UVU Athletics Marketing team has won various regional, national, and international marketing and public relations awards. By joining this team and working with an award-winning staff, this position will have the opportunity to contribute to and learn from a winning culture. This position provides opportunities to be a leader and gain experience that benefits all areas of life. The perfect candidate is motivated, hardworking, creative, passionate, dedicated, organized, and has good written and verbal communication skills. An eagerness to learn and grow in leadership, customer service, and personal development is critical. Execute strategic and innovative marketing and communications campaigns, resulting in increased Revenue Generation / Ticket Sales, Fan Experience, Social Media / Broadcasting, Brand Awareness, Innovation / Creativity, Student-Athlete Experience, Community Outreach, and Attendance. Execute digital and social marketing campaigns (Facebook, Instagram, Twitter, LinkedIn, Email, Website, etc.), utilizing owned, paid, and earned media for designated intercollegiate athletic sports and programs. Campaigns include a clear understanding of KPIs to drive and optimize target reach, engagement, and conversion across multiple audience types in a time-sensitive manner, focusing on Revenue Generation / Ticket Sales, Fan Experience, Social Media / Broadcasting, Brand Awareness, Innovation / Creativity, Student-Athlete Experience, Community Outreach, and Attendance. Serve consistently at events associated with designated sports and programs to accurately share the UVU story in compelling creative video form. Create content that immediately grabs the attention of digital media audiences. Deliver content uniquely and creatively engages audiences to drive ticket sales and event attendance. Produce content for in-venue video boards, continuously assess marketing strategies and apply industry practices for creative video shooting and editing while staying current on industry trends and ensuring that UVU remains at the forefront of the creative video landscape. Foster collaborative relationships with campus stakeholders; Athletics Communications, Athletics Marketing, Athletics Corporate Partners and Community Outreach, Athletics Development and Wolverine Club, University Marketing, University Communications, University Photography Services, University Video & Broadcasting, etc. Provide support at designated game days/events, including pre-game, in-game, and post-game activities and setup/takedown. Continuously assess marketing strategies and apply industry practices for Revenue Generation / Ticket Sales, Fan Experience, Innovation / Creativity, Student-Athlete Experience, Community Outreach, and Attendance. Create executive reports that outline campaign and program objectives, audiences, targets, and tactics, including end-of-campaign and end-of-year actuals against targets. Perform other marketing-related duties as assigned. Must be a current UVU student. Two or more years of work experience in video shooting and editing. One or more years of work experience in sports shooting and editing. Must attend Mandatory Staff Meetings on Mondays and Wednesdays from 9:00 am to 9:50 am. Office hours will be scheduled during regular business hours (9:00 am to 5:00 pm) and decided on between the applicant and supervisor. Works on weekends, evenings, holidays, and flexible shifts. Works indoors and outdoors (hot and cold temperatures, wind, rain, snow, etc.) Proficient in Adobe Creative Suite software, specifically Premiere Pro and After Effects (knowledge of Photoshop, Illustrator, Lightroom, and InDesign preferred). Knowledge of camera operation, lighting setup, sound design and editing, and video editing. Knowledge of production techniques, including videography, compression, and file delivery. Ability to adapt equipment setup and provide alternative arrangements or workarounds if necessary. Good interpersonal skills, judgment, and diplomacy are required to interact effectively with and provide customer service to a broad audience. Ability to work independently and effectively in a collaborative team environment. Ability to meet strict deadlines. Effective time management skills. Ability to receive and implement constructive feedback.

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