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SalaryGuide

Social Media Manager

SalaryGuide, Oakland, California, United States, 94616

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Responsibilities

Organic Content Strategy and Planning

Evaluate platform performance regularly; identify what’s working and what’s not and adjust strategy, content mix and posting cadence accordingly.

Develop and maintain organic social schedules for 2–3 platforms per client.

Create weekly content calendars that align with client goals, messaging and GOTV timelines.

Coordinate with the Media Team to ensure organic content supports overall messaging, paid media plans and campaign milestones.

Conceptualize, produce and edit high-quality content including graphics, videos, photos and written posts.

Film and edit vertical videos for TikTok, Reels and Shorts.

Draft engaging scripts, captions and on-screen text in alignment with campaign voice.

Requirements

Demonstrated experience managing TikTok and Meta platforms

Proficiency with video editing tools such as CapCut or Adobe Premiere

Strong written and verbal communication skills

Detail-oriented with strong organizational and time management abilities

Ability to capture content in the field at Bay Area events

Ability to work independently and collaboratively in a fast-paced environment

Proficiency in Google Suite

Familiarity with Canva, Instagram, Facebook and other major platforms

Preferred

Bachelor’s degree in marketing, communications, political science, digital media or a related field

2-4 years of experience in social media management, campaigns, advocacy or content production

Familiarity with political or public affairs communications

Ability to create simple animations or motion graphics

Experience conducting interviews on camera

Familiarity with Threads, Bluesky and X as tools for community building or organizing

Experience using social scheduling tools such as Buffer, Hootsuite, Sprout Social or Later

Benefits

Health insurance

Paid time off; professional development opportunities; collaborative work environment that supports growth and advancement

Hybrid work environment requiring in‑office presence two days per week in Oakland, CA

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