SalaryGuide
Content Marketing Manager: Paid Digital & Analytics
SalaryGuide, Youngstown, Ohio, United States, 44502
Responsibilities
Run and optimize search, display, and demand gen ads on Google and Microsoft platforms Manage social media advertising on Facebook, Reddit, YouTube, and other platforms Execute OTT advertising on streaming platforms to reach cord-cutters Analyze campaign metrics, conversions, keywords, and ROI to continuously improve performance Build and maintain Looker Studio dashboards to track campaigns and website metrics Manage integrations between CRM, analytics, and website using tools like Catchr.io, Zapier, and Looker Studios Keep our website fresh with consistent content updates Implement SEO and AEO using tools like Yoast, SE Ranking, and ChatGPT Requirements
Strong knowledge of SEO, AI-SEO tools, and content optimization Experience managing websites, CMS & CMR platforms and marketing automations Proficiency in digital advertising (Google Ads, Microsoft Ads, Facebook, YouTube, Reddit) Strong grasp of online marketing strategies and social media platforms Ability to think creatively and bring fresh ideas to campaigns Quick learner who adapts to new platforms and tech changes Exceptional written and verbal communication skills Excellent time management and multitasking abilities Preferred
Video editing skills Benefits
Health insurance; PTO; professional development
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Run and optimize search, display, and demand gen ads on Google and Microsoft platforms Manage social media advertising on Facebook, Reddit, YouTube, and other platforms Execute OTT advertising on streaming platforms to reach cord-cutters Analyze campaign metrics, conversions, keywords, and ROI to continuously improve performance Build and maintain Looker Studio dashboards to track campaigns and website metrics Manage integrations between CRM, analytics, and website using tools like Catchr.io, Zapier, and Looker Studios Keep our website fresh with consistent content updates Implement SEO and AEO using tools like Yoast, SE Ranking, and ChatGPT Requirements
Strong knowledge of SEO, AI-SEO tools, and content optimization Experience managing websites, CMS & CMR platforms and marketing automations Proficiency in digital advertising (Google Ads, Microsoft Ads, Facebook, YouTube, Reddit) Strong grasp of online marketing strategies and social media platforms Ability to think creatively and bring fresh ideas to campaigns Quick learner who adapts to new platforms and tech changes Exceptional written and verbal communication skills Excellent time management and multitasking abilities Preferred
Video editing skills Benefits
Health insurance; PTO; professional development
#J-18808-Ljbffr