W3Global
Digital Paid Media Specialist (Google & META Ads)
We are seeking a highly skilled Digital Paid Media Specialist to join our team and drive performance across Google and META advertising channels. This role is ideal for someone who is data-driven, results-oriented, and experienced in building, managing, and optimizing paid media campaigns that convert.
Key Responsibilities
Plan, build, and optimize paid advertising campaigns across Google Ads (Search, Shopping, Display, Performance Max) and META Ads Manager (Facebook + Instagram).
Conduct ongoing keyword and audience research to refine targeting and improve campaign performance.
Monitor daily campaign performance and adjust bids, budgets, and targeting to maximize ROI.
Develop A/B tests across creative, copy, and landing pages to drive continuous improvement.
Analyze performance data and prepare insightful weekly and monthly reporting.
Stay updated on platform best practices, algorithm changes, and new ad formats.
Collaborate with marketing, creative, and e-commerce teams to align campaigns with brand goals.
Maintain strong quality control across all ads, ensuring accurate tracking, UTM tagging, and pixel integration.
Support growth initiatives through experimentation, trend analysis, and competitive research.
Qualifications
5+ years of hands‑on experience managing Google and META paid campaigns.
Strong understanding of performance marketing KPIs.
Proficiency with Google Ads, META Ads Manager, Google Analytics, Shopify and tracking pixels.
Experience with e‑commerce and/or lead‑generation funnels is a plus.
Strong analytical skills with the ability to interpret data and turn insights into action.
Comfortable working in a hybrid environment (2‑3 days/week in our office).
Seniority Level Mid‑Senior level
Employment Type Full‑time
Job Function Design
Industries Staffing and Recruiting
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Key Responsibilities
Plan, build, and optimize paid advertising campaigns across Google Ads (Search, Shopping, Display, Performance Max) and META Ads Manager (Facebook + Instagram).
Conduct ongoing keyword and audience research to refine targeting and improve campaign performance.
Monitor daily campaign performance and adjust bids, budgets, and targeting to maximize ROI.
Develop A/B tests across creative, copy, and landing pages to drive continuous improvement.
Analyze performance data and prepare insightful weekly and monthly reporting.
Stay updated on platform best practices, algorithm changes, and new ad formats.
Collaborate with marketing, creative, and e-commerce teams to align campaigns with brand goals.
Maintain strong quality control across all ads, ensuring accurate tracking, UTM tagging, and pixel integration.
Support growth initiatives through experimentation, trend analysis, and competitive research.
Qualifications
5+ years of hands‑on experience managing Google and META paid campaigns.
Strong understanding of performance marketing KPIs.
Proficiency with Google Ads, META Ads Manager, Google Analytics, Shopify and tracking pixels.
Experience with e‑commerce and/or lead‑generation funnels is a plus.
Strong analytical skills with the ability to interpret data and turn insights into action.
Comfortable working in a hybrid environment (2‑3 days/week in our office).
Seniority Level Mid‑Senior level
Employment Type Full‑time
Job Function Design
Industries Staffing and Recruiting
#J-18808-Ljbffr