SalaryGuide
Responsibilities
Collaborate cross-functionally with product managers, marketers, and customer-facing teams to develop, position, and launch products globally. Drive go-to-market excellence, including market validation, messaging, positioning, and launch execution to maximize adoption and impact. Develop data-driven insights that inform and refine product and marketing strategies, ensuring alignment with customer needs and business goals. Craft compelling narratives and packaging to drive customer engagement, differentiation, and long-term growth. Empower sales & partnerships by creating training programs, customer-facing content, and partner enablement assets that support revenue and adoption. Lead competitive intelligence efforts, providing in-depth analysis and strategic positioning to ensure Circle stays ahead of the competition. Steer high-impact strategic initiatives, driving cross-functional projects that shape the company’s direction and market influence. Requirements
5+ years of experience across traditional finance, payments, DeFi, or crypto, with a demonstrated ability to quickly ramp up in new industries and apply insight to product and go-to-market strategies 7+ years of relevant product marketing experience, including at least 2 years in crypto, payments, or financial services. You’ve owned product launches, GTM planning, and customer-facing narratives. Blockchain & fintech understanding: Solid grasp of blockchain fundamentals, including how stablecoins, payments infrastructure, or crypto rails work in practice. You can translate technical concepts into customer value and are eager to deepen your expertise. Growth mindset & agility: You approach challenges with curiosity and resilience, continuously seeking opportunities to learn and grow. You are comfortable with change and bring structure to ambiguity through thoughtful prioritization and rapid execution. Cross-functional Collaboration: You build strong cross-functional relationships to align on priorities, unblock execution, and deliver seamless customer experiences across product, sales, and marketing touchpoints. Customer-centric, technical storyteller: You excel at turning complexity into clarity, developing positioning and messaging that resonate with customers, partners, and internal stakeholders. You're confident presenting to diverse audiences and crafting materials that move business forward. Proactive team player: You work well independently and thrive in small, collaborative teams. You are proactive in identifying what needs to be done, communicating clearly, and driving cross-functional execution. Strategic Thinking: You partner with product to shape roadmap priorities by synthesizing market trends, competitor movements, and customer feedback within a focused domain.
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Collaborate cross-functionally with product managers, marketers, and customer-facing teams to develop, position, and launch products globally. Drive go-to-market excellence, including market validation, messaging, positioning, and launch execution to maximize adoption and impact. Develop data-driven insights that inform and refine product and marketing strategies, ensuring alignment with customer needs and business goals. Craft compelling narratives and packaging to drive customer engagement, differentiation, and long-term growth. Empower sales & partnerships by creating training programs, customer-facing content, and partner enablement assets that support revenue and adoption. Lead competitive intelligence efforts, providing in-depth analysis and strategic positioning to ensure Circle stays ahead of the competition. Steer high-impact strategic initiatives, driving cross-functional projects that shape the company’s direction and market influence. Requirements
5+ years of experience across traditional finance, payments, DeFi, or crypto, with a demonstrated ability to quickly ramp up in new industries and apply insight to product and go-to-market strategies 7+ years of relevant product marketing experience, including at least 2 years in crypto, payments, or financial services. You’ve owned product launches, GTM planning, and customer-facing narratives. Blockchain & fintech understanding: Solid grasp of blockchain fundamentals, including how stablecoins, payments infrastructure, or crypto rails work in practice. You can translate technical concepts into customer value and are eager to deepen your expertise. Growth mindset & agility: You approach challenges with curiosity and resilience, continuously seeking opportunities to learn and grow. You are comfortable with change and bring structure to ambiguity through thoughtful prioritization and rapid execution. Cross-functional Collaboration: You build strong cross-functional relationships to align on priorities, unblock execution, and deliver seamless customer experiences across product, sales, and marketing touchpoints. Customer-centric, technical storyteller: You excel at turning complexity into clarity, developing positioning and messaging that resonate with customers, partners, and internal stakeholders. You're confident presenting to diverse audiences and crafting materials that move business forward. Proactive team player: You work well independently and thrive in small, collaborative teams. You are proactive in identifying what needs to be done, communicating clearly, and driving cross-functional execution. Strategic Thinking: You partner with product to shape roadmap priorities by synthesizing market trends, competitor movements, and customer feedback within a focused domain.
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