231 TUS - TRUMPF, Inc.
Marketing Specialist page is loaded## Marketing Specialistlocations:
Plymouth, MItime type:
Full timeposted on:
Posted Yesterdayjob requisition id:
R00037064The Marketing Specialist is to implement and manage trade-show coordination and TRUMPF’s Integrated Marketing Campaigns (IMCs) across multiple industry verticals for the Laser Technology Division. This role will manage the planning, execution, and tracking of digital marketing activities including email campaigns, social media, landing pages, and trade events. The ideal candidate is detail-oriented, tech-savvy, and eager to implement marketing initiatives that drives measurable business impact in a global B2B setting.**Duties & Responsibilities*** Manage the execution of Integrated Marketing Campaigns (email sequences, LinkedIn ads, landing pages, trade show promotions) to generate sales leads across all industry verticals.* Manage the creation of digital assets (Video capturing, basic video edits, event signage TUSD lobby displays for enhanced customer experience).* Manage trade show budgets for event marketing including trade shows and in-house events (support sample shipments, promotional items, and responsibility of lead acquisition process).* Responsibility for all lead demand generation activity, establish and analyze inbound lead metrics to maximize demand performance* Research industry trends and competitor campaigns to help optimize TRUMPF’s digital presence and social media activity to TRUMPF brand standards.* Contribute to post-campaign reports and presentations summarizing KPIs and lessons learned.* Collaborate with Sales, Applications, Product and Industry Managers to ensure comprehensive market communication for increasing inbound lead demand* Manage marketing collateral and support sales territory development**Experience & Education**Bachelor's degree in marketing, communication, business, or related field is preferred.Familiarity with email marketing platforms, LinkedIn, Campaign Manager, or CRM Systems.Strong skills in Microsoft Office, basic knowledge of Adobe Creative Suite a plus.TRUMPF Inc. endeavors to make TRUMPF careers pages accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance in completing the applications process, please contact our HR department at 860.255.6000 or at HRgeneral@us.trumpf.com. This contact information is for accommodation requests only and can not be used to inquire about the status of application.[](blob:https://trumpf.wd3.myworkdayjobs.com/105fba6e-7234-40e8-b483-18d047e5bb15)0:00 / 1:24 #J-18808-Ljbffr
Plymouth, MItime type:
Full timeposted on:
Posted Yesterdayjob requisition id:
R00037064The Marketing Specialist is to implement and manage trade-show coordination and TRUMPF’s Integrated Marketing Campaigns (IMCs) across multiple industry verticals for the Laser Technology Division. This role will manage the planning, execution, and tracking of digital marketing activities including email campaigns, social media, landing pages, and trade events. The ideal candidate is detail-oriented, tech-savvy, and eager to implement marketing initiatives that drives measurable business impact in a global B2B setting.**Duties & Responsibilities*** Manage the execution of Integrated Marketing Campaigns (email sequences, LinkedIn ads, landing pages, trade show promotions) to generate sales leads across all industry verticals.* Manage the creation of digital assets (Video capturing, basic video edits, event signage TUSD lobby displays for enhanced customer experience).* Manage trade show budgets for event marketing including trade shows and in-house events (support sample shipments, promotional items, and responsibility of lead acquisition process).* Responsibility for all lead demand generation activity, establish and analyze inbound lead metrics to maximize demand performance* Research industry trends and competitor campaigns to help optimize TRUMPF’s digital presence and social media activity to TRUMPF brand standards.* Contribute to post-campaign reports and presentations summarizing KPIs and lessons learned.* Collaborate with Sales, Applications, Product and Industry Managers to ensure comprehensive market communication for increasing inbound lead demand* Manage marketing collateral and support sales territory development**Experience & Education**Bachelor's degree in marketing, communication, business, or related field is preferred.Familiarity with email marketing platforms, LinkedIn, Campaign Manager, or CRM Systems.Strong skills in Microsoft Office, basic knowledge of Adobe Creative Suite a plus.TRUMPF Inc. endeavors to make TRUMPF careers pages accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance in completing the applications process, please contact our HR department at 860.255.6000 or at HRgeneral@us.trumpf.com. This contact information is for accommodation requests only and can not be used to inquire about the status of application.[](blob:https://trumpf.wd3.myworkdayjobs.com/105fba6e-7234-40e8-b483-18d047e5bb15)0:00 / 1:24 #J-18808-Ljbffr