Richline Group, a Berkshire Hathaway Company
Social Media Manager
Richline Group, a Berkshire Hathaway Company, New York, New York, us, 10261
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Social Media Manager
role at
Richline Group, a Berkshire Hathaway Company
Richline Group, a Berkshire Hathaway Company provided pay range This range is provided by Richline Group, a Berkshire Hathaway Company. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range $70,000.00/yr - $80,000.00/yr
ABOUT OUR COMPANY:
Richline Group, Inc., a wholly owned subsidiary of Berkshire Hathaway Inc. since 2007, is the USA’s foremost, financially strong Jewelry Manufacturer, Distributor and Marketer. Richline Group’s mission, "One Vision, One Goal, One Team," denotes the establishment of an integrated corporate branding, manufacturing, and distribution strategy.
Are you driven by data, creativity, and the psychology of why content works? Do you thrive in fast paced digital environments and enjoy building high performing social ecosystems that increase revenue, expand brand reach, and strengthen community trust? Do you love jewelry, fashion, and the evolving landscape of social media strategy? If yes, this role may be the perfect fit for you.
The Opportunity
We are seeking an experienced Social Media Manager and Strategist to join our Digital Marketing Team at Richline Group and lead all social media efforts for our direct to consumer brand, Silpada. This role leads organic and paid social strategy, content planning, UGC integration, influencer partnerships, and community growth across Facebook, Instagram, Pinterest, TikTok, LTK, and emerging platforms. The ideal candidate will be both creative and analytical, with strong communication skills and a deep understanding of social media trends, consumer behavior, and brand storytelling.
What You Will Do
Strategic Leadership: Own and implement the overarching social media strategy across all channels to drive brand awareness, engagement, and revenue growth
Develop a cohesive full funnel content strategy that integrates organic content, UGC, influencers, and paid advertising
Build monthly and quarterly social roadmaps aligned with marketing campaigns, product launches, and business goals
Monitor industry trends, platform updates, competitor activity, and consumer behavior to ensure the brand stays ahead of the curve
Content Direction and Creative Briefing: Write clear and compelling creative briefs for the social content team and for paid social ads
Oversee production of brand content and UGC, including requesting, directing, reviewing, and approving assets
Lead concept development for campaigns, storytelling hooks, Reels, TikTok series, evergreen UGC, and influencer collaborations
Maintain consistent brand voice and visual identity across all social platforms
Content Execution and Publishing: Schedule, publish, and manage all social media posts across channels
Ensure the content calendar is optimized for engagement, reach, and revenue
Collaborate with marketing, creative, and merchandising teams to ensure accuracy and alignment across campaigns
UGC Strategy and Production: Develop and execute the full UGC strategy to support paid ads and organic channels
Create UGC assets personally when needed
Recruit, brief, and manage UGC creators and negotiate usage rights
Write UGC contracts and usage right agreements
Review and approve all UGC submissions for quality and brand fit
Influencer Relations and Partnerships: Manage influencer programs from outreach and negotiations to onboarding and ongoing communication
Identify new talent partners and build long term relationships with creators aligned with the brand ethos
Track influencer performance, conversions, and ROI
Paid Social Support: Collaborate with the paid media team on creative direction, audience development, and performance insights
Provide creative briefs, UGC concepts, hooks, and messaging that support paid ad performance
Ensure that paid and organic strategies complement each other
Community Management: Monitor all social channels and respond to customer questions, comments, and engagement opportunities
Maintain a supportive and positive brand community
Identify customer insights and report emerging themes to the marketing team
Data, Analytics, and Reporting: Track, analyze, and interpret social media performance metrics including engagement, CTR, CTA performance, ROAS, ACOS, CPA, conversion rate, audience growth, and content level KPIs
Produce detailed monthly performance reports for the executive team
Recommend optimizations and new initiatives based on data
Cross Functional Collaboration: Work closely with creative, marketing, merchandising, and paid media teams to ensure cohesive messaging and execution
Contribute to digital strategy meetings and campaign kickoff sessions
Support brand storytelling and strategic initiatives across email, site, and advertising
What You Will Need
Bachelor’s Degree in Marketing, Public Relations, Communications, Business, or a related field
5 to 7 years of experience in social media management for an ecommerce brand or retailer
Advanced understanding of social media platforms, algorithms, and content best practices
Strong experience with social scheduling software such as Later or equivalent
Proficiency with analytics tools such as Google Analytics, Meta Insights, Pinterest Analytics, and TikTok Analytics
Deep understanding of KPIs including ROAS, CPA, ACOS, CTR, conversion rate, and customer acquisition metrics
Exceptional writing, editing, and communication skills
Strong creative thinking with the ability to ideate and execute visually appealing content and campaigns
Experience managing influencers, negotiating deliverables, and overseeing creator partnerships
Ability to multitask, adapt quickly, problem solve, and thrive in a creative environment
Strong organizational skills and attention to detail
Proficiency with Excel, Smartsheet, and PowerPoint
Experience with video editing and short form content creation is a plus
Schedule
General hours are 9am to 5:30pm with the expectation to monitor social platforms on evenings and weekends when necessary
Hybrid opportunities available
Benefits
401(k)
Flexible spending account
Health insurance
Life insurance
Paid time off
Parental leave
Vision insurance
To be considered, please apply directly on our career page:
https://workforcenow.adp.com/mascsr/default/mdf/recruitment/recruitment.html?cid=9f0e7c92-7cda-4bfe-ab8c-629c4676e9f1&ccId=19000101_000001&jobId=584903&lang=en_US&source=EN
Seniority level
Associate
Employment type
Full-time
Job function
Marketing, Advertising, and Strategy/Planning
Industries
Retail Luxury Goods and Jewelry
#J-18808-Ljbffr
Social Media Manager
role at
Richline Group, a Berkshire Hathaway Company
Richline Group, a Berkshire Hathaway Company provided pay range This range is provided by Richline Group, a Berkshire Hathaway Company. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range $70,000.00/yr - $80,000.00/yr
ABOUT OUR COMPANY:
Richline Group, Inc., a wholly owned subsidiary of Berkshire Hathaway Inc. since 2007, is the USA’s foremost, financially strong Jewelry Manufacturer, Distributor and Marketer. Richline Group’s mission, "One Vision, One Goal, One Team," denotes the establishment of an integrated corporate branding, manufacturing, and distribution strategy.
Are you driven by data, creativity, and the psychology of why content works? Do you thrive in fast paced digital environments and enjoy building high performing social ecosystems that increase revenue, expand brand reach, and strengthen community trust? Do you love jewelry, fashion, and the evolving landscape of social media strategy? If yes, this role may be the perfect fit for you.
The Opportunity
We are seeking an experienced Social Media Manager and Strategist to join our Digital Marketing Team at Richline Group and lead all social media efforts for our direct to consumer brand, Silpada. This role leads organic and paid social strategy, content planning, UGC integration, influencer partnerships, and community growth across Facebook, Instagram, Pinterest, TikTok, LTK, and emerging platforms. The ideal candidate will be both creative and analytical, with strong communication skills and a deep understanding of social media trends, consumer behavior, and brand storytelling.
What You Will Do
Strategic Leadership: Own and implement the overarching social media strategy across all channels to drive brand awareness, engagement, and revenue growth
Develop a cohesive full funnel content strategy that integrates organic content, UGC, influencers, and paid advertising
Build monthly and quarterly social roadmaps aligned with marketing campaigns, product launches, and business goals
Monitor industry trends, platform updates, competitor activity, and consumer behavior to ensure the brand stays ahead of the curve
Content Direction and Creative Briefing: Write clear and compelling creative briefs for the social content team and for paid social ads
Oversee production of brand content and UGC, including requesting, directing, reviewing, and approving assets
Lead concept development for campaigns, storytelling hooks, Reels, TikTok series, evergreen UGC, and influencer collaborations
Maintain consistent brand voice and visual identity across all social platforms
Content Execution and Publishing: Schedule, publish, and manage all social media posts across channels
Ensure the content calendar is optimized for engagement, reach, and revenue
Collaborate with marketing, creative, and merchandising teams to ensure accuracy and alignment across campaigns
UGC Strategy and Production: Develop and execute the full UGC strategy to support paid ads and organic channels
Create UGC assets personally when needed
Recruit, brief, and manage UGC creators and negotiate usage rights
Write UGC contracts and usage right agreements
Review and approve all UGC submissions for quality and brand fit
Influencer Relations and Partnerships: Manage influencer programs from outreach and negotiations to onboarding and ongoing communication
Identify new talent partners and build long term relationships with creators aligned with the brand ethos
Track influencer performance, conversions, and ROI
Paid Social Support: Collaborate with the paid media team on creative direction, audience development, and performance insights
Provide creative briefs, UGC concepts, hooks, and messaging that support paid ad performance
Ensure that paid and organic strategies complement each other
Community Management: Monitor all social channels and respond to customer questions, comments, and engagement opportunities
Maintain a supportive and positive brand community
Identify customer insights and report emerging themes to the marketing team
Data, Analytics, and Reporting: Track, analyze, and interpret social media performance metrics including engagement, CTR, CTA performance, ROAS, ACOS, CPA, conversion rate, audience growth, and content level KPIs
Produce detailed monthly performance reports for the executive team
Recommend optimizations and new initiatives based on data
Cross Functional Collaboration: Work closely with creative, marketing, merchandising, and paid media teams to ensure cohesive messaging and execution
Contribute to digital strategy meetings and campaign kickoff sessions
Support brand storytelling and strategic initiatives across email, site, and advertising
What You Will Need
Bachelor’s Degree in Marketing, Public Relations, Communications, Business, or a related field
5 to 7 years of experience in social media management for an ecommerce brand or retailer
Advanced understanding of social media platforms, algorithms, and content best practices
Strong experience with social scheduling software such as Later or equivalent
Proficiency with analytics tools such as Google Analytics, Meta Insights, Pinterest Analytics, and TikTok Analytics
Deep understanding of KPIs including ROAS, CPA, ACOS, CTR, conversion rate, and customer acquisition metrics
Exceptional writing, editing, and communication skills
Strong creative thinking with the ability to ideate and execute visually appealing content and campaigns
Experience managing influencers, negotiating deliverables, and overseeing creator partnerships
Ability to multitask, adapt quickly, problem solve, and thrive in a creative environment
Strong organizational skills and attention to detail
Proficiency with Excel, Smartsheet, and PowerPoint
Experience with video editing and short form content creation is a plus
Schedule
General hours are 9am to 5:30pm with the expectation to monitor social platforms on evenings and weekends when necessary
Hybrid opportunities available
Benefits
401(k)
Flexible spending account
Health insurance
Life insurance
Paid time off
Parental leave
Vision insurance
To be considered, please apply directly on our career page:
https://workforcenow.adp.com/mascsr/default/mdf/recruitment/recruitment.html?cid=9f0e7c92-7cda-4bfe-ab8c-629c4676e9f1&ccId=19000101_000001&jobId=584903&lang=en_US&source=EN
Seniority level
Associate
Employment type
Full-time
Job function
Marketing, Advertising, and Strategy/Planning
Industries
Retail Luxury Goods and Jewelry
#J-18808-Ljbffr