Snap Inc.
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Social Media Specialist
role at
Snap Inc.
Snap Inc is a technology company that empowers people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, Lens Studio, and its AR glasses, Spectacles.
What You'll Do:
Execute a brand-first social strategy across priority platforms, ensuring Snap’s voice is clear, consistent, and culturally relevant with all consumer and business audiences.
Contribute to the social messaging frameworks, platform guidelines, and tone of voice across teams and channels.
Own and evolve our creator collaboration program, managing relationships with key partners to bring compelling storytelling to life.
Drive content strategy for integrated brand campaigns, partnerships, and real‑time cultural moments across consumer, Business, and Developer lines of business.
Collaborate cross‑functionally with creative, product, partnerships, and legal teams to execute social-first initiatives.
Deliver ongoing reporting, insights, and competitive analysis to inform strategy and elevate Snap’s presence in the category.
Grow our owned social channels and communities across Snapchat, Instagram, YouTube, Reddit, LinkedIn, and TikTok.
Knowledge, Skills & Abilities:
Deep proficiency in social platforms including Snapchat, X, Instagram, Reddit, Discord, and TikTok, along with a love for exploring new formats, video storytelling, and creativity.
Proven ability to translate brand values and marketing goals into compelling social executions.
A deep understanding of the creator economy, Gen Z culture, and the broader tech and social media landscape.
Strong critical thinking, creative instincts, and a diligent approach to execution.
Ability to work in a high‑paced, ever‑evolving and prolific environment.
Minimum Qualifications:
Bachelor’s degree or equivalent marketing experience.
5+ years of experience in social media, brand marketing, or content strategy, with a strong track record in brand‑led work.
Experience managing creators, influencer agencies, and partners.
Must have previous Snap experience.
Snap is proud to be an equal opportunity employer and is committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth, breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets.
We are an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with applicable law (by example, the requirements of the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, where applicable).
Benefits: Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long‑term success.
Compensation: In the United States, work locations are assigned a pay zone which determines the salary range for the position. The successful candidate’s starting pay will be determined based on job‑related skills, experience, qualifications, work location, and market conditions. The starting pay may be negotiable within the salary range for the position. These pay zones may be modified in the future.
Zone A (CA, WA, NYC): base salary range $118,000–$176,000 annually.
Zone B: base salary range $112,000–$167,000 annually.
Zone C: base salary range $100,000–$150,000 annually.
This position is eligible for equity in the form of RSUs.
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Marketing and Sales
Industries Software Development
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Social Media Specialist
role at
Snap Inc.
Snap Inc is a technology company that empowers people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, Lens Studio, and its AR glasses, Spectacles.
What You'll Do:
Execute a brand-first social strategy across priority platforms, ensuring Snap’s voice is clear, consistent, and culturally relevant with all consumer and business audiences.
Contribute to the social messaging frameworks, platform guidelines, and tone of voice across teams and channels.
Own and evolve our creator collaboration program, managing relationships with key partners to bring compelling storytelling to life.
Drive content strategy for integrated brand campaigns, partnerships, and real‑time cultural moments across consumer, Business, and Developer lines of business.
Collaborate cross‑functionally with creative, product, partnerships, and legal teams to execute social-first initiatives.
Deliver ongoing reporting, insights, and competitive analysis to inform strategy and elevate Snap’s presence in the category.
Grow our owned social channels and communities across Snapchat, Instagram, YouTube, Reddit, LinkedIn, and TikTok.
Knowledge, Skills & Abilities:
Deep proficiency in social platforms including Snapchat, X, Instagram, Reddit, Discord, and TikTok, along with a love for exploring new formats, video storytelling, and creativity.
Proven ability to translate brand values and marketing goals into compelling social executions.
A deep understanding of the creator economy, Gen Z culture, and the broader tech and social media landscape.
Strong critical thinking, creative instincts, and a diligent approach to execution.
Ability to work in a high‑paced, ever‑evolving and prolific environment.
Minimum Qualifications:
Bachelor’s degree or equivalent marketing experience.
5+ years of experience in social media, brand marketing, or content strategy, with a strong track record in brand‑led work.
Experience managing creators, influencer agencies, and partners.
Must have previous Snap experience.
Snap is proud to be an equal opportunity employer and is committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth, breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets.
We are an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with applicable law (by example, the requirements of the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, where applicable).
Benefits: Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long‑term success.
Compensation: In the United States, work locations are assigned a pay zone which determines the salary range for the position. The successful candidate’s starting pay will be determined based on job‑related skills, experience, qualifications, work location, and market conditions. The starting pay may be negotiable within the salary range for the position. These pay zones may be modified in the future.
Zone A (CA, WA, NYC): base salary range $118,000–$176,000 annually.
Zone B: base salary range $112,000–$167,000 annually.
Zone C: base salary range $100,000–$150,000 annually.
This position is eligible for equity in the form of RSUs.
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Marketing and Sales
Industries Software Development
#J-18808-Ljbffr