Diocese of La Crosse
Position summary: The Digital Evangelist serves a critical role in the Diocese of La Crosse’s mission to “facilitate encounters with Christ” through creative, intentional and data-informed digital evangelization. Rooted in the Catholic Faith and skilled in communication strategy, this position manages diocesan social media accounts, including scheduling, publishing and engagement.
Reports to: Director of Communications and Public Relations
Works closely with: Graphic and Media Designer, IT and Multimedia Specialist, Catholic Life contributors, curia staff, pastors and parish teams.
Responsibilities
Digital Evangelization
Manage diocesan digital evangelization software; train users and promote best practices
Build and nurture online communities that foster discipleship, prayer and faithful Catholic witness
Analyze audience behavior and engagement data to inform outreach decisions and target under-served or disengaged populations
Create and curate content for social media platforms; respond to engagement with pastoral sensitivity and clarity
Content Creation and Publishing
Develop and publish the diocese’s monthly email newsletter with a focus on clarity, mission and aesthetic quality
Ensure content is accurate, theologically sound and aligned with the mission of the Church
Research, write and produce digital content including blog posts, articles and social media posts
Collaboration and Consultation
Support parish-based digital evangelization efforts by providing training and shared resources to pastors, parish staff and volunteers
Support curia offices, diocesan-wide initiatives, campaign planning and curia communication strategy
Work alongside the Graphic and Media Designer and IT & Multimedia Specialist to develop communications that invite people into deeper encounter with Christ
Mission, Impact and Evaluation
Track metrics and engagement to assess and refine strategies for mission impact
Routinely evaluate the effectiveness of diocesan digital tools and platforms in facilitating authentic evangelization and encounter with Christ
Monitor Catholic media trends and digital innovations
Competencies
Ability to balance creative work with administrative precision
Ability to translate theological concepts into accessible digital content
Pastoral sensitivity in public communication
Ability to craft platform-specific content that meaningfully engages diverse audiences
Qualifications
Demonstrated experience in digital evangelization, social media management or digital marketing
Strong writing and editing skills with the ability to tailor content to diverse audiences
Experience in podcasting or media interviewing preferred
Highly organized, self-starting and capable of managing multiple deadlines independently
A deep understanding of and commitment to the teachings, liturgy and traditions of the Catholic Church
Duties and responsibilities may shift as required and indicated by the Director.
To apply Submit a cover letter, resume, portfolio and letter(s) of recommendation to the Director of Communications and Public Relations, Erik Archer, at earcher@diolc.org .
#J-18808-Ljbffr
Reports to: Director of Communications and Public Relations
Works closely with: Graphic and Media Designer, IT and Multimedia Specialist, Catholic Life contributors, curia staff, pastors and parish teams.
Responsibilities
Digital Evangelization
Manage diocesan digital evangelization software; train users and promote best practices
Build and nurture online communities that foster discipleship, prayer and faithful Catholic witness
Analyze audience behavior and engagement data to inform outreach decisions and target under-served or disengaged populations
Create and curate content for social media platforms; respond to engagement with pastoral sensitivity and clarity
Content Creation and Publishing
Develop and publish the diocese’s monthly email newsletter with a focus on clarity, mission and aesthetic quality
Ensure content is accurate, theologically sound and aligned with the mission of the Church
Research, write and produce digital content including blog posts, articles and social media posts
Collaboration and Consultation
Support parish-based digital evangelization efforts by providing training and shared resources to pastors, parish staff and volunteers
Support curia offices, diocesan-wide initiatives, campaign planning and curia communication strategy
Work alongside the Graphic and Media Designer and IT & Multimedia Specialist to develop communications that invite people into deeper encounter with Christ
Mission, Impact and Evaluation
Track metrics and engagement to assess and refine strategies for mission impact
Routinely evaluate the effectiveness of diocesan digital tools and platforms in facilitating authentic evangelization and encounter with Christ
Monitor Catholic media trends and digital innovations
Competencies
Ability to balance creative work with administrative precision
Ability to translate theological concepts into accessible digital content
Pastoral sensitivity in public communication
Ability to craft platform-specific content that meaningfully engages diverse audiences
Qualifications
Demonstrated experience in digital evangelization, social media management or digital marketing
Strong writing and editing skills with the ability to tailor content to diverse audiences
Experience in podcasting or media interviewing preferred
Highly organized, self-starting and capable of managing multiple deadlines independently
A deep understanding of and commitment to the teachings, liturgy and traditions of the Catholic Church
Duties and responsibilities may shift as required and indicated by the Director.
To apply Submit a cover letter, resume, portfolio and letter(s) of recommendation to the Director of Communications and Public Relations, Erik Archer, at earcher@diolc.org .
#J-18808-Ljbffr