Spring EQ
Digital Marketing Coordinator - D2C Mortgage
Spring EQ, Conshohocken, Pennsylvania, United States
Digital Marketing Coordinator – D2C Mortgage
Spring EQ
is a national home equity lender providing flexible and tailored financing solutions directly to consumers with a national network of experienced brokers and partners. Since its founding in 2016,
Spring EQ
has become one of the fastest growing and highest‑rated home‑equity financing partners in the United States. We offer a broad range of products and deliver a simple, streamlined process that results in faster funding, trustworthy loans, and less frustration for consumers.
At
Spring EQ , it is our mission to empower homeowners and buyers to achieve and maximize the value of homeownership in a simple, fast, and ethical manner. Our core values are:
Be kind and treat all people – teammates, customers, and vendors – with respect and consideration
Be adaptable and embrace change
Be accountable and take responsibility, delivering the effort to fully complete the task
Be better and strive for continuous improvement in ourselves, our team, and the company for our customers
Be part of the solution, solve problems, find answers, and collaborate
Work hard, have fun, and get things done
Key Responsibilities
Support lead‑gen strategy by coordinating updates to mortgage product messaging, educational and nurture funnels.
Monitor lead quality, application progression, and channel performance; provide weekly insights to management.
Ensure all messaging adheres to mortgage industry regulations and internal compliance protocols.
Own project timelines, calendars, and checkpoints for marketing initiatives.
Facilitate cross‑team collaboration, ensuring creative, compliance, and sales stakeholders remain aligned.
Coordinate approvals, manage task workflows, and keep projects on track to meet launch dates.Maintain documentation, SOPs, and process improvements for smoother execution.
Act as a day‑to‑day liaison for external agencies, creative partners, and lead‑gen vendors.
Manage partner requests, ensure timely delivery of assets, and track outstanding needs.
Coordinate campaign briefs, gather performance updates, and support media or creative optimization discussions.
Organize recurring status meetings and generate follow‑up notes or action lists.
Assist with building, managing and optimizing email, SMS, landing page, and multi‑channel campaigns within HubSpot.
Conduct QA testing to ensure accuracy across devices and compliance requirements.
Track campaign performance and contribute insights to improve funnel conversion.
Required Qualifications
2‑4 years of experience in managing or supporting digital marketing, preferably in D2C, mortgage, lending, or another regulated vertical.
Strong hands‑on experience with HubSpot Marketing Hub (emails, landing pages, workflows, segmentation, reporting).
Demonstrated ability to manage projects and coordinate multiple stakeholders.
Strong understanding of lead‑generation fundamentals and digital funnel performance metrics.
Excellent communication, organization, and problem‑solving skills.
Comfortable analyzing data and providing actionable insights.
Familiarity with compliance requirements (TCPA, CAN‑SPAM, TILA, RESPA, UDAAP).
Experience working with agencies (advertising/media, SMS, or lead vendors).
Exposure to project and visualization platforms (SmartSheet, Miro, etc.).
Basic knowledge of HTML/CSS or landing page editing tools.
Detail‑oriented, with a focus and attention to detail in day‑to‑day work.
Analytical mindset, comfortable interpreting data and using it to generate recommendations and reports.
Technically minded, eager to understand new technology and software.
Capable of using MS Office for day‑to‑day tasks (Word, PowerPoint, Excel, Outlook, OneDrive, Teams).
Familiarity with mortgage transactions.
Exceptional organizational abilities with attention to detail.
Comfortable working in a fast‑paced environment.
Work‑Life Balance & Hybrid Schedule We are committed to supporting a healthy work‑life balance and fostering an environment of productivity and collaboration. This position follows a hybrid schedule for team members in our corporate offices, combining on‑site presence with remote flexibility. Our hybrid model promotes teamwork and engagement while providing the adaptability professionals need to manage their responsibilities.
Benefits
401(k) Company Match
Annual Charitable Matching Gift Program
Commuter Benefits
Company Holidays
Credit Union Membership
Dental Insurance
Dependent Care Plan
Disability Insurance
Employee Assistance Program
Life Insurance
Medical Insurance
Paid Time Off Plan
Vision Insurance
Weekly Non‑Management Dinner Benefit
Spring EQ
is an Equal Opportunity Employer. We make all employment decisions based on merit and business needs. If you require a reasonable accommodation at any stage of the hiring or employment process, please contact recruiting@springeq.com.
#J-18808-Ljbffr
is a national home equity lender providing flexible and tailored financing solutions directly to consumers with a national network of experienced brokers and partners. Since its founding in 2016,
Spring EQ
has become one of the fastest growing and highest‑rated home‑equity financing partners in the United States. We offer a broad range of products and deliver a simple, streamlined process that results in faster funding, trustworthy loans, and less frustration for consumers.
At
Spring EQ , it is our mission to empower homeowners and buyers to achieve and maximize the value of homeownership in a simple, fast, and ethical manner. Our core values are:
Be kind and treat all people – teammates, customers, and vendors – with respect and consideration
Be adaptable and embrace change
Be accountable and take responsibility, delivering the effort to fully complete the task
Be better and strive for continuous improvement in ourselves, our team, and the company for our customers
Be part of the solution, solve problems, find answers, and collaborate
Work hard, have fun, and get things done
Key Responsibilities
Support lead‑gen strategy by coordinating updates to mortgage product messaging, educational and nurture funnels.
Monitor lead quality, application progression, and channel performance; provide weekly insights to management.
Ensure all messaging adheres to mortgage industry regulations and internal compliance protocols.
Own project timelines, calendars, and checkpoints for marketing initiatives.
Facilitate cross‑team collaboration, ensuring creative, compliance, and sales stakeholders remain aligned.
Coordinate approvals, manage task workflows, and keep projects on track to meet launch dates.Maintain documentation, SOPs, and process improvements for smoother execution.
Act as a day‑to‑day liaison for external agencies, creative partners, and lead‑gen vendors.
Manage partner requests, ensure timely delivery of assets, and track outstanding needs.
Coordinate campaign briefs, gather performance updates, and support media or creative optimization discussions.
Organize recurring status meetings and generate follow‑up notes or action lists.
Assist with building, managing and optimizing email, SMS, landing page, and multi‑channel campaigns within HubSpot.
Conduct QA testing to ensure accuracy across devices and compliance requirements.
Track campaign performance and contribute insights to improve funnel conversion.
Required Qualifications
2‑4 years of experience in managing or supporting digital marketing, preferably in D2C, mortgage, lending, or another regulated vertical.
Strong hands‑on experience with HubSpot Marketing Hub (emails, landing pages, workflows, segmentation, reporting).
Demonstrated ability to manage projects and coordinate multiple stakeholders.
Strong understanding of lead‑generation fundamentals and digital funnel performance metrics.
Excellent communication, organization, and problem‑solving skills.
Comfortable analyzing data and providing actionable insights.
Familiarity with compliance requirements (TCPA, CAN‑SPAM, TILA, RESPA, UDAAP).
Experience working with agencies (advertising/media, SMS, or lead vendors).
Exposure to project and visualization platforms (SmartSheet, Miro, etc.).
Basic knowledge of HTML/CSS or landing page editing tools.
Detail‑oriented, with a focus and attention to detail in day‑to‑day work.
Analytical mindset, comfortable interpreting data and using it to generate recommendations and reports.
Technically minded, eager to understand new technology and software.
Capable of using MS Office for day‑to‑day tasks (Word, PowerPoint, Excel, Outlook, OneDrive, Teams).
Familiarity with mortgage transactions.
Exceptional organizational abilities with attention to detail.
Comfortable working in a fast‑paced environment.
Work‑Life Balance & Hybrid Schedule We are committed to supporting a healthy work‑life balance and fostering an environment of productivity and collaboration. This position follows a hybrid schedule for team members in our corporate offices, combining on‑site presence with remote flexibility. Our hybrid model promotes teamwork and engagement while providing the adaptability professionals need to manage their responsibilities.
Benefits
401(k) Company Match
Annual Charitable Matching Gift Program
Commuter Benefits
Company Holidays
Credit Union Membership
Dental Insurance
Dependent Care Plan
Disability Insurance
Employee Assistance Program
Life Insurance
Medical Insurance
Paid Time Off Plan
Vision Insurance
Weekly Non‑Management Dinner Benefit
Spring EQ
is an Equal Opportunity Employer. We make all employment decisions based on merit and business needs. If you require a reasonable accommodation at any stage of the hiring or employment process, please contact recruiting@springeq.com.
#J-18808-Ljbffr