Blue Trust
Social Media & Content Specialist
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Social Media & Content Specialist
role at
Blue Trust .
About Blue Trust For more than 45 years, Blue Trust advisors have applied biblical wisdom and technical expertise to help clients make wise financial decisions, experience clarity and confidence, and leave a lasting legacy. With nearly $60 billion in assets under advisement, over 460 team members, and a nationwide network of 19 offices, we offer comprehensive wealth management and trust services to more than 11,000 clients in all 50 states.
Job Type Full‑time.
Role Overview The Social Media & Content Specialist brings the Blue Trust brand to life across digital channels — crafting faith‑aligned content while managing the firm’s day‑to‑day social media presence. The role blends creativity with operational precision, producing short‑form videos, graphics, and written content, administering social platforms, scheduling posts, monitoring engagement, and tracking performance.
Key Responsibilities
Content Creation & Storytelling: develop & produce original social media content (graphics, reels, short‑form videos, captions) across LinkedIn, Instagram, Facebook, and YouTube; translate brand campaigns into channel‑appropriate stories; use AI tools (Canva Magic Studio, ChatGPT, etc.) to streamline design and storytelling; ensure all content reflects Blue Trust’s brand standards, biblical values, and compliance guidelines; capture & curate advisor, client, and internal culture stories that reinforce mission.
Email Content & Storytelling: write & design client‑facing emails and newsletters in collaboration with the Digital Marketing Manager; translate social and campaign stories into email formats; support advisor‑level email templates and localisation needs.
Social Media Management & Administration: manage day‑to‑day presence on native platforms; maintain content calendars, coordinate approval workflows; schedule, publish, & monitor posts; engage followers; track trends and conversations; collaborate with cross‑functional teams.
Analytics & Reporting: collect & analyse performance data; prepare monthly & quarterly reports; partner with Digital Marketing Manager to integrate social data into broader marketing dashboards; recommend creative optimisations.
Cross‑Team Collaboration: work closely with Digital Marketing Manager on email campaigns, with Marketing team on advisor‑level social templates, and support omni‑channel initiatives.
Administrative & Compliance Support: maintain organised content libraries; submit posts for compliance review; assist with influencer partnerships, community engagement, social activations; monitor platform updates and recommend workflow improvements; uphold compliance and Human Resources policies.
Measurement of Success
Consistent delivery of faith‑aligned content across all active channels.
Steady growth in engagement, reach, and follower base among clients, advisors, and recruits.
Increased advisor participation in social media programs.
Efficient, accurate scheduling and reporting with minimal compliance revisions.
Seamless collaboration with cross‑functional teams on campaign execution.
Brand presence online reflects Blue Trust’s mission, values, and professionalism.
Requirements
Strong understanding of social platforms (LinkedIn required; Instagram, Facebook, YouTube preferred).
Proficiency with design & editing tools (Canva, Adobe Creative Suite, or similar).
Excellent writing & storytelling skills for short‑form & visual content.
Basic video editing & familiarity with social analytics & scheduling tools.
Highly organised, detail‑oriented, and adaptable in a fast‑paced environment.
Demonstrated ability to balance creative thinking with operational discipline.
Desire to serve others with excellence.
Proven technical, analytical & problem‑solving skills.
Ability to collaborate effectively with Marketing and other departments.
Capable of excelling in team environment and working independently.
Education, Experience & Skills
Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience) required.
1–3 years of professional experience in social media content creation & management strongly preferred.
Demonstrated success creating & managing brand‑aligned digital content.
Experience within financial services or mission‑driven organisations preferred.
Familiarity with compliance requirements in regulated industries.
Experience using marketing automation tools.
Interest in AI‑enabled creative tools and modern digital storytelling.
Travel Requirements Minimal travel ( Seniority Level Entry level.
Employment Type Full‑time.
Job Function Marketing and Sales.
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Social Media & Content Specialist
role at
Blue Trust .
About Blue Trust For more than 45 years, Blue Trust advisors have applied biblical wisdom and technical expertise to help clients make wise financial decisions, experience clarity and confidence, and leave a lasting legacy. With nearly $60 billion in assets under advisement, over 460 team members, and a nationwide network of 19 offices, we offer comprehensive wealth management and trust services to more than 11,000 clients in all 50 states.
Job Type Full‑time.
Role Overview The Social Media & Content Specialist brings the Blue Trust brand to life across digital channels — crafting faith‑aligned content while managing the firm’s day‑to‑day social media presence. The role blends creativity with operational precision, producing short‑form videos, graphics, and written content, administering social platforms, scheduling posts, monitoring engagement, and tracking performance.
Key Responsibilities
Content Creation & Storytelling: develop & produce original social media content (graphics, reels, short‑form videos, captions) across LinkedIn, Instagram, Facebook, and YouTube; translate brand campaigns into channel‑appropriate stories; use AI tools (Canva Magic Studio, ChatGPT, etc.) to streamline design and storytelling; ensure all content reflects Blue Trust’s brand standards, biblical values, and compliance guidelines; capture & curate advisor, client, and internal culture stories that reinforce mission.
Email Content & Storytelling: write & design client‑facing emails and newsletters in collaboration with the Digital Marketing Manager; translate social and campaign stories into email formats; support advisor‑level email templates and localisation needs.
Social Media Management & Administration: manage day‑to‑day presence on native platforms; maintain content calendars, coordinate approval workflows; schedule, publish, & monitor posts; engage followers; track trends and conversations; collaborate with cross‑functional teams.
Analytics & Reporting: collect & analyse performance data; prepare monthly & quarterly reports; partner with Digital Marketing Manager to integrate social data into broader marketing dashboards; recommend creative optimisations.
Cross‑Team Collaboration: work closely with Digital Marketing Manager on email campaigns, with Marketing team on advisor‑level social templates, and support omni‑channel initiatives.
Administrative & Compliance Support: maintain organised content libraries; submit posts for compliance review; assist with influencer partnerships, community engagement, social activations; monitor platform updates and recommend workflow improvements; uphold compliance and Human Resources policies.
Measurement of Success
Consistent delivery of faith‑aligned content across all active channels.
Steady growth in engagement, reach, and follower base among clients, advisors, and recruits.
Increased advisor participation in social media programs.
Efficient, accurate scheduling and reporting with minimal compliance revisions.
Seamless collaboration with cross‑functional teams on campaign execution.
Brand presence online reflects Blue Trust’s mission, values, and professionalism.
Requirements
Strong understanding of social platforms (LinkedIn required; Instagram, Facebook, YouTube preferred).
Proficiency with design & editing tools (Canva, Adobe Creative Suite, or similar).
Excellent writing & storytelling skills for short‑form & visual content.
Basic video editing & familiarity with social analytics & scheduling tools.
Highly organised, detail‑oriented, and adaptable in a fast‑paced environment.
Demonstrated ability to balance creative thinking with operational discipline.
Desire to serve others with excellence.
Proven technical, analytical & problem‑solving skills.
Ability to collaborate effectively with Marketing and other departments.
Capable of excelling in team environment and working independently.
Education, Experience & Skills
Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience) required.
1–3 years of professional experience in social media content creation & management strongly preferred.
Demonstrated success creating & managing brand‑aligned digital content.
Experience within financial services or mission‑driven organisations preferred.
Familiarity with compliance requirements in regulated industries.
Experience using marketing automation tools.
Interest in AI‑enabled creative tools and modern digital storytelling.
Travel Requirements Minimal travel ( Seniority Level Entry level.
Employment Type Full‑time.
Job Function Marketing and Sales.
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