Wilding Brands
Primary Responsibilities (core to role success)
1. Brand Activation & Market Execution
Lead the go-to-market strategy for new product launches and key initiatives across wholesale and on-premise channels.
Develop and manage annual sales and marketing calendars to align programming across marketing, sales, and distributor teams.
Build and execute wholesale marketing programs, promotions, and incentives designed to drive distribution, velocity, and visibility.
Ensure consistent brand storytelling and execution across trade materials, activations, and field marketing efforts.
2. Sponsorships, Events & Partnerships
Identify, negotiate, and secure sponsorships and partnerships that align with brand and business objectives.
Lead planning and execution of large-scale events, festivals, and experiential activations.
Manage all partner relationships, budgets, and deliverables from negotiation through post-event recap.
Collaborate with Sales, Creative, and Digital teams to integrate event and sponsorship programming into broader brand campaigns.
Develop content, collateral, and promotional assets that bring activations to life and maximize earned media value.
Cultivate strong relationships with key accounts and distributor partners to expand visibility, support programming, and strengthen market execution.
Partner with distributor sales reps on programming, incentives, and education to ensure alignment with brand priorities.
Support sell-in efforts with presentations, activation plans, and promotional tools for top accounts.
4. Measurement & Analysis
Track and report marketing KPIs across trade programs, sponsorships, and activations.
Deliver sponsorship recaps, ROI analyses, and recommendations for improvement.
Monitor competitor and category activity to inform strategy and identify opportunities for growth.
5. Budget & Project Management
Manage marketing budgets across wholesale, sponsorship, and event programs, ensuring effective spend allocation and ROI.
Oversee project timelines, contracts, and vendor relationships to ensure seamless, on-brand execution.
Secondary Responsibilities (important, but not daily focus)
Retail Collaboration:
Coordinate with the Retail Brand Manager to align event programming and seasonal launches between retail and wholesale channels.
Distributor & Account Support:
Cultivate relationships with distributors and key accounts, providing programming, sell-in materials, and activation support.
Content & Collateral:
Direct the design, sourcing, and distribution of sales collateral, POS materials, and event assets.
Field & Trade Marketing:
Partner with sales teams to align field activation, education, and brand execution.
Other Responsibilities (valuable, but tertiary)
Monitor competitor and category activity across wholesale and experiential channels to inform strategy.
Represent Wilding Brands at trade shows, festivals, and distributor events as needed.
Identify and develop opportunities for cross-brand partnerships and co-branded activations.
Provide administrative support including program tracking, budget management, and asset coordination.
Success Measures
Alignment of brand priorities across marketing, sales, and distributor partners.
Growth in distribution, velocity, and visibility of key SKUs.
Successful execution and ROI of events, sponsorships, and activations.
Positive feedback from distributor, account, and partner stakeholders.
Consistency and impact of Wilding’s brand presence across all market touchpoints.
Qualifications
Bachelor’s degree in Marketing, Business, Communications, or related field.
4–6 years of experience in brand management, trade marketing, or experiential marketing (beverage, CPG, or lifestyle industry preferred).
Strong understanding of distributor networks, key account dynamics, and sponsorship negotiation.
Proven success in developing marketing programs that deliver measurable results.
Excellent organizational, communication, and presentation skills.
Ability to travel as needed for events, activations, and distributor market visits.
Passion for the craft beverage industry and building independent, experience-driven brands. Industry Sectors:
Beer - Sales/Marketing
Job Title:
Senior Brand Manager
Company:
Wilding Brands
Employment Type:
Full Time
Compensation/Salary:
$90,000.00 - $110,000.00 per Year
Location:
1380 Horizon Ave, Lafayette, CO, 80026
#J-18808-Ljbffr
Lead the go-to-market strategy for new product launches and key initiatives across wholesale and on-premise channels.
Develop and manage annual sales and marketing calendars to align programming across marketing, sales, and distributor teams.
Build and execute wholesale marketing programs, promotions, and incentives designed to drive distribution, velocity, and visibility.
Ensure consistent brand storytelling and execution across trade materials, activations, and field marketing efforts.
2. Sponsorships, Events & Partnerships
Identify, negotiate, and secure sponsorships and partnerships that align with brand and business objectives.
Lead planning and execution of large-scale events, festivals, and experiential activations.
Manage all partner relationships, budgets, and deliverables from negotiation through post-event recap.
Collaborate with Sales, Creative, and Digital teams to integrate event and sponsorship programming into broader brand campaigns.
Develop content, collateral, and promotional assets that bring activations to life and maximize earned media value.
Cultivate strong relationships with key accounts and distributor partners to expand visibility, support programming, and strengthen market execution.
Partner with distributor sales reps on programming, incentives, and education to ensure alignment with brand priorities.
Support sell-in efforts with presentations, activation plans, and promotional tools for top accounts.
4. Measurement & Analysis
Track and report marketing KPIs across trade programs, sponsorships, and activations.
Deliver sponsorship recaps, ROI analyses, and recommendations for improvement.
Monitor competitor and category activity to inform strategy and identify opportunities for growth.
5. Budget & Project Management
Manage marketing budgets across wholesale, sponsorship, and event programs, ensuring effective spend allocation and ROI.
Oversee project timelines, contracts, and vendor relationships to ensure seamless, on-brand execution.
Secondary Responsibilities (important, but not daily focus)
Retail Collaboration:
Coordinate with the Retail Brand Manager to align event programming and seasonal launches between retail and wholesale channels.
Distributor & Account Support:
Cultivate relationships with distributors and key accounts, providing programming, sell-in materials, and activation support.
Content & Collateral:
Direct the design, sourcing, and distribution of sales collateral, POS materials, and event assets.
Field & Trade Marketing:
Partner with sales teams to align field activation, education, and brand execution.
Other Responsibilities (valuable, but tertiary)
Monitor competitor and category activity across wholesale and experiential channels to inform strategy.
Represent Wilding Brands at trade shows, festivals, and distributor events as needed.
Identify and develop opportunities for cross-brand partnerships and co-branded activations.
Provide administrative support including program tracking, budget management, and asset coordination.
Success Measures
Alignment of brand priorities across marketing, sales, and distributor partners.
Growth in distribution, velocity, and visibility of key SKUs.
Successful execution and ROI of events, sponsorships, and activations.
Positive feedback from distributor, account, and partner stakeholders.
Consistency and impact of Wilding’s brand presence across all market touchpoints.
Qualifications
Bachelor’s degree in Marketing, Business, Communications, or related field.
4–6 years of experience in brand management, trade marketing, or experiential marketing (beverage, CPG, or lifestyle industry preferred).
Strong understanding of distributor networks, key account dynamics, and sponsorship negotiation.
Proven success in developing marketing programs that deliver measurable results.
Excellent organizational, communication, and presentation skills.
Ability to travel as needed for events, activations, and distributor market visits.
Passion for the craft beverage industry and building independent, experience-driven brands. Industry Sectors:
Beer - Sales/Marketing
Job Title:
Senior Brand Manager
Company:
Wilding Brands
Employment Type:
Full Time
Compensation/Salary:
$90,000.00 - $110,000.00 per Year
Location:
1380 Horizon Ave, Lafayette, CO, 80026
#J-18808-Ljbffr