sweetgreen
Join to apply for the
Customer Insights & Analytics Lead
role at
sweetgreen .
We’re looking for a strategic, influential, and analytical leader to help Sweetgreen deeply understand our new and existing customer behavior, menu and pricing opportunities, loyalty program performance, and to uncover data‑driven opportunities that fuel growth. This role turns data into actionable insights that inform decision‑making across marketing, loyalty, creative, menu, and CX teams.
Key Responsibilities
Leadership and Influence
Deliver insights and analysis that inform Sweetgreen’s customer strategy, content, menu, promotions, and brand decisions.
Lead insights strategy and expand quantitative and qualitative capabilities in partnership with Data Science and Analytics. Develop AI‑driven insights toolkit and customer research practices.
Translate complex data into compelling stories and executive‑level presentations. Collaborate across Marketing, Product, Engineering, Finance, and Store Ops to present holistic perspectives and solutions.
Customer Insights & Segmentation
Analyze customer data (history, product analytics, engagement, VoC) to identify growth opportunities via acquisition, retention, and increased LTV.
Recommend and leverage leading‑edge technologies to inform target customer segments and drive behavioral change.
Analyze customer behavior and its link to menu engagement and marketing performance to understand drivers of frequency, spend, and churn.
Guide creation of key customer journeys, use occasions, and personas to inform marketing and product strategies.
Own customer measurement and reporting strategy to monitor business health, shifts in patterns, and loyalty/CRM performance.
Marketing Performance Analytics
Evaluate effectiveness of campaigns in driving customer behavior change across owned, earned, and paid channels.
Partner with Finance to set investment guardrails and determine ROI for marketing spend. Establish regular reporting framework to speed decision‑making and optimize investment.
Drive holistic understanding of performance across ordering channels (in‑store, digital, marketplace, etc.) to inform focus areas.
Personalization & Predictive Analytics
Develop near‑real‑time understanding of CRM, Loyalty, and personalized marketing performance.
Measure incrementality and effectiveness of loyalty offers and content personalization.
Ideate and evaluate strategic test opportunities in partnership with CRM, Loyalty, and Product.
Partner with retention marketing and analytics to move toward a predictive, personalized, and AI‑driven approach to mitigate churn and drive frequency.
Qualifications
7‑10 years in analytics or strategy roles, with at least 2 years leading an analytics function.
Proven ability to influence stakeholders through data storytelling.
Strong business acumen with a bias toward action and results.
Strong SQL and data visualization skills (e.g., Tableau, Hex, Power BI, Alteryx). Must be capable of working on the work as well as directing it.
Experience with marketing analytics platforms (e.g., Google Analytics, Braze, Amplitude) and familiarity with emerging predictive analytics platforms.
Hands‑on experience with enterprise data lake platforms (e.g., Snowflake).
Experience in consumer brands, QSR/restaurant, or retail industries is a plus.
What Success Looks Like
Real‑time analytics that enable faster decisions and inform the annual planning process.
Data‑backed recommendations that drive measurable business impact, improving understanding of marketing and experience initiatives.
Establish a culture of test‑and‑learn and customer‑first decision‑making with scalable results across the business.
What You’ll Get
Highly competitive pay + bonus plan
Three different medical plans to suit you and your family
Dental and Vision insurance
Flexible PTO plan
401(k) program
Employee HSA and FSA
Complimentary greens
Opportunity to make a real impact by growing teammates and connecting them to real food
Celebration of passion + purpose in a collaborative team that lives our core values
Clear career path with opportunities for personal and professional development
Free sweetgreen swag
About Sweetgreen sweetgreen is on a mission to build healthier communities by connecting people to real food. Every day, our 3,500 team members make food from scratch using fresh ingredients delivered that morning. We are committed to leaving communities better than we found them. sweetgreen provides equal opportunities for everyone that works for us and everyone that applies, without regard to sex or gender, gender identity, gender expression, age, race, religious creed, color, national origin, ancestry, pregnancy, physical or mental disability, medical condition, genetic information, marital status, sexual orientation, or any other consideration protected by law. sweetgreen participates in the federal government’s E‑Verify program to determine employment eligibility.
Salary Range For This Role Starting salary range based on experience: $83,000 — $119,000 USD
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Other
Industries Food and Beverage Services
#J-18808-Ljbffr
Customer Insights & Analytics Lead
role at
sweetgreen .
We’re looking for a strategic, influential, and analytical leader to help Sweetgreen deeply understand our new and existing customer behavior, menu and pricing opportunities, loyalty program performance, and to uncover data‑driven opportunities that fuel growth. This role turns data into actionable insights that inform decision‑making across marketing, loyalty, creative, menu, and CX teams.
Key Responsibilities
Leadership and Influence
Deliver insights and analysis that inform Sweetgreen’s customer strategy, content, menu, promotions, and brand decisions.
Lead insights strategy and expand quantitative and qualitative capabilities in partnership with Data Science and Analytics. Develop AI‑driven insights toolkit and customer research practices.
Translate complex data into compelling stories and executive‑level presentations. Collaborate across Marketing, Product, Engineering, Finance, and Store Ops to present holistic perspectives and solutions.
Customer Insights & Segmentation
Analyze customer data (history, product analytics, engagement, VoC) to identify growth opportunities via acquisition, retention, and increased LTV.
Recommend and leverage leading‑edge technologies to inform target customer segments and drive behavioral change.
Analyze customer behavior and its link to menu engagement and marketing performance to understand drivers of frequency, spend, and churn.
Guide creation of key customer journeys, use occasions, and personas to inform marketing and product strategies.
Own customer measurement and reporting strategy to monitor business health, shifts in patterns, and loyalty/CRM performance.
Marketing Performance Analytics
Evaluate effectiveness of campaigns in driving customer behavior change across owned, earned, and paid channels.
Partner with Finance to set investment guardrails and determine ROI for marketing spend. Establish regular reporting framework to speed decision‑making and optimize investment.
Drive holistic understanding of performance across ordering channels (in‑store, digital, marketplace, etc.) to inform focus areas.
Personalization & Predictive Analytics
Develop near‑real‑time understanding of CRM, Loyalty, and personalized marketing performance.
Measure incrementality and effectiveness of loyalty offers and content personalization.
Ideate and evaluate strategic test opportunities in partnership with CRM, Loyalty, and Product.
Partner with retention marketing and analytics to move toward a predictive, personalized, and AI‑driven approach to mitigate churn and drive frequency.
Qualifications
7‑10 years in analytics or strategy roles, with at least 2 years leading an analytics function.
Proven ability to influence stakeholders through data storytelling.
Strong business acumen with a bias toward action and results.
Strong SQL and data visualization skills (e.g., Tableau, Hex, Power BI, Alteryx). Must be capable of working on the work as well as directing it.
Experience with marketing analytics platforms (e.g., Google Analytics, Braze, Amplitude) and familiarity with emerging predictive analytics platforms.
Hands‑on experience with enterprise data lake platforms (e.g., Snowflake).
Experience in consumer brands, QSR/restaurant, or retail industries is a plus.
What Success Looks Like
Real‑time analytics that enable faster decisions and inform the annual planning process.
Data‑backed recommendations that drive measurable business impact, improving understanding of marketing and experience initiatives.
Establish a culture of test‑and‑learn and customer‑first decision‑making with scalable results across the business.
What You’ll Get
Highly competitive pay + bonus plan
Three different medical plans to suit you and your family
Dental and Vision insurance
Flexible PTO plan
401(k) program
Employee HSA and FSA
Complimentary greens
Opportunity to make a real impact by growing teammates and connecting them to real food
Celebration of passion + purpose in a collaborative team that lives our core values
Clear career path with opportunities for personal and professional development
Free sweetgreen swag
About Sweetgreen sweetgreen is on a mission to build healthier communities by connecting people to real food. Every day, our 3,500 team members make food from scratch using fresh ingredients delivered that morning. We are committed to leaving communities better than we found them. sweetgreen provides equal opportunities for everyone that works for us and everyone that applies, without regard to sex or gender, gender identity, gender expression, age, race, religious creed, color, national origin, ancestry, pregnancy, physical or mental disability, medical condition, genetic information, marital status, sexual orientation, or any other consideration protected by law. sweetgreen participates in the federal government’s E‑Verify program to determine employment eligibility.
Salary Range For This Role Starting salary range based on experience: $83,000 — $119,000 USD
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Other
Industries Food and Beverage Services
#J-18808-Ljbffr