North Carolina Association of Broadcasters
Digital Strategic Account Manager
North Carolina Association of Broadcasters, Raleigh, North Carolina, United States, 27601
Position/Title:
Digital Strategic Account Manager
Details:
CBS 17, your local news leader and part of one of the nation's top media markets, is seeking a Digital Strategic Account Manager to join our team in Raleigh, NC. This is a unique opportunity to work with the largest local broadcast group in the country while collaborating with a nationally recognized digital agency.
The Digital Strategic Account Manager is a key leader in our client service team and will help maintain and grow new business by developing client-focused marketing strategies and enhanced client support. They will work in cooperation with our account executives to grow digital advertising revenue from our existing client base. They will also sell digital marketing solutions on their own utilizing Nexstar’s full suite of digital products.
CBS17.com is a market-leading local news website with opportunities to sell custom sponsorships, display, video, local news CTV and creative production services.
Nexstar Digital Marketing Services offers a full suite of products including CTV/OTT, targeted video, email, SEM, social and more with comprehensive reporting capabilities.
The Digital Strategic Account Manager will support the achievement of team sales goals by ensuring campaigns advance client marketing goals and achieve client KPIs. They will play an active role in assisting sales managers with training account executives. They will also take a lead role in developing client case studies and success stories.
The compensation plan includes a base salary plus commission, with the ability to develop local, regional and multi-market business.
This is an exciting opportunity for an experienced candidate interested in a fun, fast-paced and challenging sales and marketing role with great earning potential. If this sounds like your ideal career, we want to meet you!
Responsibilities
Assist the sales leadership team in developing a strategy to support achievement of goals focused on metrics-driven success for digital marketing services
Create digital marketing growth plans based on individual advertiser goals and objectives
Identify, prospect and develop new business
Maintains and grows existing accounts as well as develops new accounts
Responsible for generating revenues through sale of commercial television and digital products.
Develop strong relationships with both advertising agencies and local clients in an effort to grow their business by planning and organizing a sales strategy to meet goals, as well as monitor and track sales plan.
Achieve monthly and quarterly revenue goals.
Formulate and present customized digital advertising solutions in collaboration with account executives and individually
Perform in-depth data analysis to deliver actionable insights to ensure campaign success
Educate advertisers on performance metrics, insights and best practices
Build a comprehensive collection of success stories and case studies to share with the sales team
Share knowledge of digital media products and advertising trends during sales training meetings and individual training sessions
Assist sales management team with special projects related to digital sales
Other duties as assigned
Requirements Skills and requirements:
Expertise selling and developing digital marketing campaigns utilizing a variety of products and tactics including CTV/OTT, targeted video, email, SEM, social and more
Strong knowledge and practical application of digital media targeting capabilities and analytics
Excellent presentation skills are essential - Ability to write, design and deliver clear and concise information in a creative and compelling format
Solid time management skills, consistently meets deadlines
Effective problem solving, relationship building and communication skills
Knowledge of media plans, advertising marketplace, and key competition
Can excel in a fast-paced, revenue-driven sales environment
Strong computer skills including Microsoft Office plus the ability to quickly learn new industry specific software
Professional appearance is a must
Reliable transportation, valid driver’s license and a satisfactory driving record
Education/Experience:
Bachelor’s degree in marketing, advertising, mass communications, or a related field, or an equivalent combination of education and/or proven work-related experience.
Minimum five years of experience in a strategic role in digital advertising sales and marketing, preferably within a media or digital marketing company.
Physical Demands & Work Environment The Digital Strategic Account Manager must be able to sit, reach, conduct telephone conversations, use electronic mail, write letters and memos, conduct face-to-face discussions with individuals or groups, make decisions without supervision, and work indoors in environmentally controlled conditions. This is an in-office role.
EEO Statement Equal Opportunity Employer Minorities / Women / Veterans / Disabled
***** EOE/MINORITIES/FEMALES/VETERANS/DISABLED *****
#J-18808-Ljbffr
Digital Strategic Account Manager
Details:
CBS 17, your local news leader and part of one of the nation's top media markets, is seeking a Digital Strategic Account Manager to join our team in Raleigh, NC. This is a unique opportunity to work with the largest local broadcast group in the country while collaborating with a nationally recognized digital agency.
The Digital Strategic Account Manager is a key leader in our client service team and will help maintain and grow new business by developing client-focused marketing strategies and enhanced client support. They will work in cooperation with our account executives to grow digital advertising revenue from our existing client base. They will also sell digital marketing solutions on their own utilizing Nexstar’s full suite of digital products.
CBS17.com is a market-leading local news website with opportunities to sell custom sponsorships, display, video, local news CTV and creative production services.
Nexstar Digital Marketing Services offers a full suite of products including CTV/OTT, targeted video, email, SEM, social and more with comprehensive reporting capabilities.
The Digital Strategic Account Manager will support the achievement of team sales goals by ensuring campaigns advance client marketing goals and achieve client KPIs. They will play an active role in assisting sales managers with training account executives. They will also take a lead role in developing client case studies and success stories.
The compensation plan includes a base salary plus commission, with the ability to develop local, regional and multi-market business.
This is an exciting opportunity for an experienced candidate interested in a fun, fast-paced and challenging sales and marketing role with great earning potential. If this sounds like your ideal career, we want to meet you!
Responsibilities
Assist the sales leadership team in developing a strategy to support achievement of goals focused on metrics-driven success for digital marketing services
Create digital marketing growth plans based on individual advertiser goals and objectives
Identify, prospect and develop new business
Maintains and grows existing accounts as well as develops new accounts
Responsible for generating revenues through sale of commercial television and digital products.
Develop strong relationships with both advertising agencies and local clients in an effort to grow their business by planning and organizing a sales strategy to meet goals, as well as monitor and track sales plan.
Achieve monthly and quarterly revenue goals.
Formulate and present customized digital advertising solutions in collaboration with account executives and individually
Perform in-depth data analysis to deliver actionable insights to ensure campaign success
Educate advertisers on performance metrics, insights and best practices
Build a comprehensive collection of success stories and case studies to share with the sales team
Share knowledge of digital media products and advertising trends during sales training meetings and individual training sessions
Assist sales management team with special projects related to digital sales
Other duties as assigned
Requirements Skills and requirements:
Expertise selling and developing digital marketing campaigns utilizing a variety of products and tactics including CTV/OTT, targeted video, email, SEM, social and more
Strong knowledge and practical application of digital media targeting capabilities and analytics
Excellent presentation skills are essential - Ability to write, design and deliver clear and concise information in a creative and compelling format
Solid time management skills, consistently meets deadlines
Effective problem solving, relationship building and communication skills
Knowledge of media plans, advertising marketplace, and key competition
Can excel in a fast-paced, revenue-driven sales environment
Strong computer skills including Microsoft Office plus the ability to quickly learn new industry specific software
Professional appearance is a must
Reliable transportation, valid driver’s license and a satisfactory driving record
Education/Experience:
Bachelor’s degree in marketing, advertising, mass communications, or a related field, or an equivalent combination of education and/or proven work-related experience.
Minimum five years of experience in a strategic role in digital advertising sales and marketing, preferably within a media or digital marketing company.
Physical Demands & Work Environment The Digital Strategic Account Manager must be able to sit, reach, conduct telephone conversations, use electronic mail, write letters and memos, conduct face-to-face discussions with individuals or groups, make decisions without supervision, and work indoors in environmentally controlled conditions. This is an in-office role.
EEO Statement Equal Opportunity Employer Minorities / Women / Veterans / Disabled
***** EOE/MINORITIES/FEMALES/VETERANS/DISABLED *****
#J-18808-Ljbffr