Southern Glazer's Beverage Company
Trade Development Manager
Southern Glazer's Beverage Company, Norton, Massachusetts, us, 02766
Company Overview
Southern Glazer’s Beverage Company of Massachusetts and Rhode Island is part of Southern Glazer’s Wine & Spirits, the world’s pre‑eminent distributor of beverage alcohol, proudly a multi‑generational, family‑owned company with operations in 47 states plus the District of Columbia, the Caribbean, and Canada. We offer an array of careers focused on delivering a captivating and rewarding experience. We challenge our colleagues every step of the way and provide them with tools to grow, succeed and accomplish their personal and professional goals. Together, we can deliver the highest quality service to each of our customers and put you on the career path you’ve been looking for.
Overview Serve as the primary liaison between the local market and designated suppliers; work to develop strategic direction for supplier priorities to meet volume and value targets through optimal allocation of resources and adherence to brand strategy/standards.
Primary Responsibilities
Create marketing programs for use in the field, present new program ideas, and efficiencies, and obtain senior leadership buy‑in
Plan, execute and evaluate sales, promotions, and marketing of brands
Deliver marketing brand plans to management teams
Take a Lead role in Supplier Planning Initiatives, including supplier meetings, programming communication, and business review/planning meeting with SGWS leadership
Ensure all retail programs fall in line with standards regarding tracking and execution by coordinating with Pricing, Business Intelligence, and Finance
Set program objectives and measure ROI with a KPI scorecard
Ensure brand pricing and gross profit is aligned to strategy by channel
Oversee funds related to local marketing and brand planning
Utilize various available analytic tools (, Tableau, ACD, Focus, etc.) to identify local market intelligence and opportunities – consumer shifts/trends, channel dynamics, key account dynamics, etc.
Additional Primary Responsibilities
Ensure brand pricing and gross profit is aligned to strategy by channel
Oversee funds related to local marketing and brand planning
Utilize various available analytic tools (, Tableau, ACD, EzFocus, etc.) to identify local market intelligence and opportunities – consumer shifts/trends, channel dynamics, key account dynamics, etc.
Ensure all program tracking is accurate, timely and aligns with regional and individual state reporting
familiarize yourself with competition and remain apprised of market trends and development within specific product categories, geographic regions, and accounts
Support POS / VAP planning and buys
Coach, direct, and counsel team on overall performance; define expectations and monitor progress
Attract, retain, and motivate the team to maintain an engaging work environment and ensuring sound policies and procedures adhered to
Perform other job‑related duties as assigned
Minimum Qualifications
Bachelor’s degree in a related field; or an equivalent combination of education and experience
Five years of relevant experience
Able to obtain and meet industry licensing requirements as needed
Must possess a valid driver license and secure and maintain auto‑liability insurance by state laws
Overnight travel as required
Good knowledge of Commercial Finance and Pricing practices
Knowledge of applicable state regulations and adult beverage market dynamics
Proficient working knowledge of computerized applications, for example, word processing, spreadsheet, database, presentation software, email, and specialized business applications software
Interpersonal skills are required to establish and maintain effective working relationships with all levels of the organization and relevant stakeholders
Understanding of wine and spirits to include regions/varietals, product/food pairing techniques, basic production, and service
Ability to manage multiple projects/priorities on tight deadlines and maintain a high level of quality output
Strong analytical, verbal, and written communication skills
Physical Demands
Physical demands with activity or condition for a considerable amount of time include sitting and typing/keyboarding using a computer (e.g., keyboard, mouse, and monitor) or mobile device
Physical demands with activity or condition may occasionally include walking, bending, reaching, standing, squatting, and stooping
Critical nature of this job may require extended hours, overtime, and weekends
May require occasional lifting/lowering, pushing, carrying, or pulling up to 20lbs
Compensation Southern Glazer’s offers a competitive compensation package with expected annual total earnings between $88,000 - $125,000/year including incentives. This salary range is an average range for this position. In determining a final offer, the company will evaluate a specific candidate’s education, skills and experience and will make an offer appropriately.
What We Offer
Eligibility for the following benefits depends on employment status.
Competitive compensation package
Harvard Pilgrim Medical insurance
Guardian Dental insurance
VSP vision insurance
Hyatt Legal Plans
Generous Paid Time Off
Paid Holidays
Company paid Long Term Disability
Company paid Life Insurance
Confidential Employee Assistance Program
Supplemental Insurance options
Medicare Specialist for retirement planning
100% paid tuition for WSET and Cicerone certification programs
EEO Employer Statement Southern Glazer's Beverage Company, an Affordative Action/EEO employer, prohibits discrimination and harassment of any type and provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination layoff recall transfer, leave of absences, compensation, training. Southern Glazer’s Beverage Company provides competitive compensation based on estimated performance level consistent with the past relevant experience, knowledge, skills, abilities and education of employees.
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Marketing and Sales
Industries Wholesale
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Overview Serve as the primary liaison between the local market and designated suppliers; work to develop strategic direction for supplier priorities to meet volume and value targets through optimal allocation of resources and adherence to brand strategy/standards.
Primary Responsibilities
Create marketing programs for use in the field, present new program ideas, and efficiencies, and obtain senior leadership buy‑in
Plan, execute and evaluate sales, promotions, and marketing of brands
Deliver marketing brand plans to management teams
Take a Lead role in Supplier Planning Initiatives, including supplier meetings, programming communication, and business review/planning meeting with SGWS leadership
Ensure all retail programs fall in line with standards regarding tracking and execution by coordinating with Pricing, Business Intelligence, and Finance
Set program objectives and measure ROI with a KPI scorecard
Ensure brand pricing and gross profit is aligned to strategy by channel
Oversee funds related to local marketing and brand planning
Utilize various available analytic tools (, Tableau, ACD, Focus, etc.) to identify local market intelligence and opportunities – consumer shifts/trends, channel dynamics, key account dynamics, etc.
Additional Primary Responsibilities
Ensure brand pricing and gross profit is aligned to strategy by channel
Oversee funds related to local marketing and brand planning
Utilize various available analytic tools (, Tableau, ACD, EzFocus, etc.) to identify local market intelligence and opportunities – consumer shifts/trends, channel dynamics, key account dynamics, etc.
Ensure all program tracking is accurate, timely and aligns with regional and individual state reporting
familiarize yourself with competition and remain apprised of market trends and development within specific product categories, geographic regions, and accounts
Support POS / VAP planning and buys
Coach, direct, and counsel team on overall performance; define expectations and monitor progress
Attract, retain, and motivate the team to maintain an engaging work environment and ensuring sound policies and procedures adhered to
Perform other job‑related duties as assigned
Minimum Qualifications
Bachelor’s degree in a related field; or an equivalent combination of education and experience
Five years of relevant experience
Able to obtain and meet industry licensing requirements as needed
Must possess a valid driver license and secure and maintain auto‑liability insurance by state laws
Overnight travel as required
Good knowledge of Commercial Finance and Pricing practices
Knowledge of applicable state regulations and adult beverage market dynamics
Proficient working knowledge of computerized applications, for example, word processing, spreadsheet, database, presentation software, email, and specialized business applications software
Interpersonal skills are required to establish and maintain effective working relationships with all levels of the organization and relevant stakeholders
Understanding of wine and spirits to include regions/varietals, product/food pairing techniques, basic production, and service
Ability to manage multiple projects/priorities on tight deadlines and maintain a high level of quality output
Strong analytical, verbal, and written communication skills
Physical Demands
Physical demands with activity or condition for a considerable amount of time include sitting and typing/keyboarding using a computer (e.g., keyboard, mouse, and monitor) or mobile device
Physical demands with activity or condition may occasionally include walking, bending, reaching, standing, squatting, and stooping
Critical nature of this job may require extended hours, overtime, and weekends
May require occasional lifting/lowering, pushing, carrying, or pulling up to 20lbs
Compensation Southern Glazer’s offers a competitive compensation package with expected annual total earnings between $88,000 - $125,000/year including incentives. This salary range is an average range for this position. In determining a final offer, the company will evaluate a specific candidate’s education, skills and experience and will make an offer appropriately.
What We Offer
Eligibility for the following benefits depends on employment status.
Competitive compensation package
Harvard Pilgrim Medical insurance
Guardian Dental insurance
VSP vision insurance
Hyatt Legal Plans
Generous Paid Time Off
Paid Holidays
Company paid Long Term Disability
Company paid Life Insurance
Confidential Employee Assistance Program
Supplemental Insurance options
Medicare Specialist for retirement planning
100% paid tuition for WSET and Cicerone certification programs
EEO Employer Statement Southern Glazer's Beverage Company, an Affordative Action/EEO employer, prohibits discrimination and harassment of any type and provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination layoff recall transfer, leave of absences, compensation, training. Southern Glazer’s Beverage Company provides competitive compensation based on estimated performance level consistent with the past relevant experience, knowledge, skills, abilities and education of employees.
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Marketing and Sales
Industries Wholesale
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