PowerToFly
Ad Trafficking & Operations Group Manager
We are seeking an accomplished and highly strategic manager with experience in digital ad operations, including leadership and team management responsibilities. The ideal candidate is an expert in ad serving technologies, particularly Google Campaign Manager 360 (CM360), and will possess a deep understanding of the digital advertising ecosystem.
Responsibilities
Develop and implement strategic roadmaps for the Ad Trafficking and Operations department, aligning with overall company objectives and client needs.
Lead and manage a group of Ad Trafficking Coordinators and Managers, fostering an exceptional performance culture and continuous improvement.
Evaluate and recommend new ad tech solutions, tools, and processes to enhance operational efficiency, accuracy, and scalability.
Implement robust pre‑launch and post‑launch quality assurance (QA) strategies to minimize errors and ensure seamless campaign execution and data integrity.
Establish and monitor key performance indicators (KPIs) for the team, driving accountability.
Recruit, train, mentor, and develop a team of high‑performing ad operations professionals.
Serve as a primary liaison between Ad Operations and cross‑functional teams, including Media Planning, Media Buying, Creative Analytics, and Client Services.
Negotiate and manage service agreements with external partners as needed.
Take ownership of competitive insights for products/services – ensure the team is aware of new campaigns and implications for Citi.
Appropriately assess risk in business decisions and ensure compliance with applicable laws, rules, and regulations, applying sound ethical judgment and managing control issues with transparency.
Qualifications
10+ years of experience in digital ad operations.
Experience leading teams of ad traffickers/coordinators.
Passion for advertising and marketing with curiosity for new industry developments.
Expertise and hands‑on experience with Google Campaign Manager 360 (CM360).
Comprehensive knowledge of the digital advertising ecosystem, including DSPs, SSPs, DMPs, ad exchanges, and various ad formats.
Ability to strategize, implement, and optimize complex ad trafficking workflows and processes.
understanding of web technologies, including HTML, JavaScript, and web debugging tools.
Proven ability to lead, mentor, and foster the professional growth of high‑performing teams.
Additional Skills
Advanced experience with Innovid, Flashtalking, or other enterprise‑level ad servers.
Experience with other Demand‑Side Platforms (DSPs) such as DV360, The Trade Desk, etc.
Familiarity with Tag Management Systems (e.g., Ensighten, Google Tag Manager).
Experience with programmatic advertising operations.
Project management certification (e.g., PMP) is a plus.
Education
Bachelor’s/University degree; Master’s degree preferred.
Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.
If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity, review Accessibility at Citi.
View Citi’s EEO Policy Statement and the Know Your Rights poster.
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Responsibilities
Develop and implement strategic roadmaps for the Ad Trafficking and Operations department, aligning with overall company objectives and client needs.
Lead and manage a group of Ad Trafficking Coordinators and Managers, fostering an exceptional performance culture and continuous improvement.
Evaluate and recommend new ad tech solutions, tools, and processes to enhance operational efficiency, accuracy, and scalability.
Implement robust pre‑launch and post‑launch quality assurance (QA) strategies to minimize errors and ensure seamless campaign execution and data integrity.
Establish and monitor key performance indicators (KPIs) for the team, driving accountability.
Recruit, train, mentor, and develop a team of high‑performing ad operations professionals.
Serve as a primary liaison between Ad Operations and cross‑functional teams, including Media Planning, Media Buying, Creative Analytics, and Client Services.
Negotiate and manage service agreements with external partners as needed.
Take ownership of competitive insights for products/services – ensure the team is aware of new campaigns and implications for Citi.
Appropriately assess risk in business decisions and ensure compliance with applicable laws, rules, and regulations, applying sound ethical judgment and managing control issues with transparency.
Qualifications
10+ years of experience in digital ad operations.
Experience leading teams of ad traffickers/coordinators.
Passion for advertising and marketing with curiosity for new industry developments.
Expertise and hands‑on experience with Google Campaign Manager 360 (CM360).
Comprehensive knowledge of the digital advertising ecosystem, including DSPs, SSPs, DMPs, ad exchanges, and various ad formats.
Ability to strategize, implement, and optimize complex ad trafficking workflows and processes.
understanding of web technologies, including HTML, JavaScript, and web debugging tools.
Proven ability to lead, mentor, and foster the professional growth of high‑performing teams.
Additional Skills
Advanced experience with Innovid, Flashtalking, or other enterprise‑level ad servers.
Experience with other Demand‑Side Platforms (DSPs) such as DV360, The Trade Desk, etc.
Familiarity with Tag Management Systems (e.g., Ensighten, Google Tag Manager).
Experience with programmatic advertising operations.
Project management certification (e.g., PMP) is a plus.
Education
Bachelor’s/University degree; Master’s degree preferred.
Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.
If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity, review Accessibility at Citi.
View Citi’s EEO Policy Statement and the Know Your Rights poster.
#J-18808-Ljbffr