Front Row
Content Strategy Lead, Amazon - Marketplace Partnership
Front Row, New York, New York, us, 10261
1 day ago Be among the first 25 applicants
This range is provided by Front Row. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range $75,000.00/yr - $90,000.00/yr
About Front Row We partner with leading brands to accelerate their ecommerce growth. We leverage our capabilities and proprietary technology to design, market, distribute and accelerate brands on a global scale. We’re continually cultivating functional areas of expertise and retaining the highest caliber of talent — while sharing knowledge and data, creating efficiencies, and looking at every aspect of our client’s business from a 360 perspective. We work effectively to give every client the hands‑on support, niche knowledge, and first‑access they need to win in the world's most competitive commerce markets and make each of our six capabilities the first to act on the next big things. We live for the exchange of energy between brands and audiences, you should too, and we've made it our mission to expand every brand's market share and heart share. Because we believe every transaction has the potential to be transformational. We leverage data‑driven insights from Catapult, our proprietary technology, and our deep understanding of marketplaces like Amazon, Walmart & TikTok Shop, to craft strategies unique to each brand we work with while protecting their pricing and channel strategies at every lifecycle stage and in any global market.
Role Overview The Content Strategy Lead will support and execute content strategies for a portfolio of brands within the Beauty, Wellness, and CPG categories. This person will own day‑to‑day creative planning and content development across marketplace surfaces—Amazon PDPs, A+ modules, Brand Stores, image assets, and ad creative—ensuring consistency, performance alignment, and brand storytelling excellence.
This role is ideal for someone who is highly organized, creative, performance‑minded, and fluent in marketplace best practices. The Content Strategy Lead will collaborate closely with Design, SEO, Performance Marketing, Insights, and Brand Strategy teams to produce content that is both visually compelling and optimized for growth.
Key Responsibilities
Own the end‑to‑end content strategy and execution for 7‑10 marketplace accounts across Beauty, Wellness, and CPG
Develop and maintain content roadmaps that align with client objectives, seasonal priorities, and platform updates
Lead creative strategy for Amazon PDPs, A+ content, Brand Stores, Bundles, and Ad Creatives (SBAs, SBVs, DSP) in partnership with Design
Translate brand strategy, insights, and keyword opportunities into actionable creative briefs and recommendations
Ensure all creative follows marketplace best practices and brand guidelines
Implement updates informed by SEO insights, customer reviews, and competitor analysis.
Optimization & Performance
Conduct content audits to ensure accuracy, consistency, and optimization
Assist in planning and executing A/B or multivariate tests to understand the impact of different content elements
Use tools such as Helium10, DataDive, Intellivy, PickFu, etc., to support data‑driven creative decisions
Track performance metrics (CTR, CVR, traffic, keyword rank) and surface insights to senior content leads
Contribute to client presentations with summaries of creative performance and test learnings.
Cross‑Functional Collaboration
Work closely with Performance Marketing, SEO and Brand Strategy to ensure cohesive storytelling across ads, PDPs, and brand stores
Collaborate with the Design team to align on project timelines, deliverables, and workflows
Share emerging category trends and platform updates with peers to elevate the overall quality and innovation of the team's output
Requirements
2‑3+ years of experience in ecommerce content strategy, merchandising, or digital creative roles
Proven success developing and optimizing Amazon content (PDPs, A+, Brand Stores, imagery, copy) & proficiency with Amazon Seller/Vendor Central.
Experience managing multiple brand portfolios in a fast‑paced agency or aggregator environment
Excellent project management skills - able to balance multiple deadlines across clients
Strong collaboration and communication skills with comfort presenting internally or to clients
Benefits
Health, dental, and vision
PTO
401K matching
Summer Fridays
Educational stipend
Wellness and commuter benefits
Work with a fun, consultative team of experts
Location - headquartered in SoHo, New York City with offices in San Diego, Hamburg and Bratislava
Salary: $75,000 - $90,000 + bonus
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This range is provided by Front Row. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range $75,000.00/yr - $90,000.00/yr
About Front Row We partner with leading brands to accelerate their ecommerce growth. We leverage our capabilities and proprietary technology to design, market, distribute and accelerate brands on a global scale. We’re continually cultivating functional areas of expertise and retaining the highest caliber of talent — while sharing knowledge and data, creating efficiencies, and looking at every aspect of our client’s business from a 360 perspective. We work effectively to give every client the hands‑on support, niche knowledge, and first‑access they need to win in the world's most competitive commerce markets and make each of our six capabilities the first to act on the next big things. We live for the exchange of energy between brands and audiences, you should too, and we've made it our mission to expand every brand's market share and heart share. Because we believe every transaction has the potential to be transformational. We leverage data‑driven insights from Catapult, our proprietary technology, and our deep understanding of marketplaces like Amazon, Walmart & TikTok Shop, to craft strategies unique to each brand we work with while protecting their pricing and channel strategies at every lifecycle stage and in any global market.
Role Overview The Content Strategy Lead will support and execute content strategies for a portfolio of brands within the Beauty, Wellness, and CPG categories. This person will own day‑to‑day creative planning and content development across marketplace surfaces—Amazon PDPs, A+ modules, Brand Stores, image assets, and ad creative—ensuring consistency, performance alignment, and brand storytelling excellence.
This role is ideal for someone who is highly organized, creative, performance‑minded, and fluent in marketplace best practices. The Content Strategy Lead will collaborate closely with Design, SEO, Performance Marketing, Insights, and Brand Strategy teams to produce content that is both visually compelling and optimized for growth.
Key Responsibilities
Own the end‑to‑end content strategy and execution for 7‑10 marketplace accounts across Beauty, Wellness, and CPG
Develop and maintain content roadmaps that align with client objectives, seasonal priorities, and platform updates
Lead creative strategy for Amazon PDPs, A+ content, Brand Stores, Bundles, and Ad Creatives (SBAs, SBVs, DSP) in partnership with Design
Translate brand strategy, insights, and keyword opportunities into actionable creative briefs and recommendations
Ensure all creative follows marketplace best practices and brand guidelines
Implement updates informed by SEO insights, customer reviews, and competitor analysis.
Optimization & Performance
Conduct content audits to ensure accuracy, consistency, and optimization
Assist in planning and executing A/B or multivariate tests to understand the impact of different content elements
Use tools such as Helium10, DataDive, Intellivy, PickFu, etc., to support data‑driven creative decisions
Track performance metrics (CTR, CVR, traffic, keyword rank) and surface insights to senior content leads
Contribute to client presentations with summaries of creative performance and test learnings.
Cross‑Functional Collaboration
Work closely with Performance Marketing, SEO and Brand Strategy to ensure cohesive storytelling across ads, PDPs, and brand stores
Collaborate with the Design team to align on project timelines, deliverables, and workflows
Share emerging category trends and platform updates with peers to elevate the overall quality and innovation of the team's output
Requirements
2‑3+ years of experience in ecommerce content strategy, merchandising, or digital creative roles
Proven success developing and optimizing Amazon content (PDPs, A+, Brand Stores, imagery, copy) & proficiency with Amazon Seller/Vendor Central.
Experience managing multiple brand portfolios in a fast‑paced agency or aggregator environment
Excellent project management skills - able to balance multiple deadlines across clients
Strong collaboration and communication skills with comfort presenting internally or to clients
Benefits
Health, dental, and vision
PTO
401K matching
Summer Fridays
Educational stipend
Wellness and commuter benefits
Work with a fun, consultative team of experts
Location - headquartered in SoHo, New York City with offices in San Diego, Hamburg and Bratislava
Salary: $75,000 - $90,000 + bonus
#J-18808-Ljbffr