Program Manager - Marketing Technology and Operations

Job Description GENERAL OVERVIEW This role defines, delivers, and manages complex marketing programs and initiatives that support the Marketing Technology and Operations Team. Ensure alignment between marketing strategy, operational execution, and organizational goals. The position establishes governance structures, reporting processes, and operational rhythms for marketing programs, enabling visibility, accountability, and strategic impact across the enterprise.

ESSENTIAL RESPONSIBILITIES

Program & Initiative Management

Direct, coordinate, and manage multiple marketing programs and initiatives within the marketing strategy portfolio

Establish governance frameworks for campaign intake, prioritization, and resource allocation

Monitor program health (budget, timeline, KPIs) and implement corrective actions as needed

Strategic Alignment & Governance

Define and maintain governance structures for marketing program management, including decision‑making protocols, reporting cadence, and risk escalation processes

Ensure all marketing initiatives align with corporate strategy and CMO priorities

Executive Support & Communication

Develop standardized marketing strategy templates and dashboards for KPI reporting

Change Management & Adoption

Proactively identify and address potential barriers to change adoption within marketing initiatives.

Develop and execute change management plans to ensure smooth transitions for new processes, technologies, and strategic directions.

Marketing Technology & Data Integration

Collaborate with Martech and Analytics teams to ensure marketing programs leverage platforms like Adobe Workfront, AEP, and CJA for workflow, segmentation, and performance reporting

Drive adoption of marketing dashboards and attribution models to measure program impact

Continuous Improvement & Enhancements

Identify or track opportunities for program enhancements to improve efficiency, effectiveness, and strategic impact.

Implement, monitor, and track the impact of program enhancements, ensuring lessons learned are integrated into future program development.

Operational Adherence & Compliance

Ensure all marketing programs and initiatives adhere to established governance models, operational frameworks, and new ways of working, driving consistency and best practices across the marketing organization.

Stakeholder Engagement

Partner with internal stakeholders to develop messaging for marketing initiatives

Develop and deploy customer engagement and satisfaction metrics tied to marketing programs

EDUCATION

Minimum : High School Diploma / GED

Preferred : Bachelor’s degree in Business Administration or Technology Management‑related area of study, MBA or Master’s Degree in Technology Management‑related area of study

EXPERIENCE

Minimum : 7–10 years of work experience in project management or delivering business solutions using information technology

Preferred : Experience in healthcare marketing, marketing technology platforms, and strategy development

LICENSES / CERTIFICATIONS

Required : None

Preferred : PMP or Certification in Project Management

SCOPE OF RESPONSIBILITY Does this role supervise/manage other employees? No

WORK ENVIRONMENT Is Travel Required? Yes

PAY RANGE Minimum:

$78,900.00

Maximum:

$147,500.00

Base pay is determined by a variety of factors including a candidate’s qualifications, experience, and expected contributions, as well as internal peer equity, market, and business considerations. The displayed salary range does not reflect any geographical differential Highmark may apply for certain locations based upon comparative markets.

Highmark Health and its affiliates prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities and prohibit discrimination against all individuals based on any category protected by applicable federal, state, or local law.

For accommodation requests, please contact HR Services Online at HRServices@highmarkhealth.org

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