Novig
We’re looking for a data-driven
CRM & Lifecycle Marketing Manager
to own customer retention, engagement, and reactivation at
Novig
— the world’s first
sweepstakes-based sports prediction exchange . You’ll be responsible for developing and executing multi-channel campaigns that deepen user engagement, increase LTV, and strengthen brand loyalty. You’ll collaborate cross-functionally across product, engineering, trading, and brand to design personalized journeys that bring our predictive markets to life — from onboarding to loyalty. Responsibilities
Own the full CRM lifecycle:
build, launch, and optimize campaigns across email, push, SMS, and in-app messaging. Segment and personalize:
leverage behavioral and transactional data to create targeted audience segments, personalized triggers, and automated flows. Experiment & optimize:
design and run A/B tests to improve conversion, retention, and reactivation performance; measure and communicate results. Upsell & loyalty:
design campaigns that encourage repeat participation, cross-market engagement, and referral growth. Data-driven insights:
analyze user behavior, funnel metrics, and retention trends to inform lifecycle strategy and product improvements. Collaborate cross-functionally:
partner with Product Marketing, Product, Engineering, Trading, and Design to ensure a seamless customer journey across touch points. Editorial strategy:
develop and coordinate newsletter and in-app editorial content highlighting featured markets, educational insights, and community updates. Lifecycle infrastructure:
contribute to CRM system setup, automation logic, and integrations with analytics and data infrastructure. Daily Focus Areas
Campaign management (notifications, segmentation, onboarding, and retention flows) Coordination of A/B and multivariate tests for product features by segment LTV modeling and retention forecasting in partnership with Analytics Content curation across email, web, and in-app channels — ensuring brand alignment Supporting the data pipeline and tagging strategies for lifecycle metrics tracking What You Bring
3–6 years
of experience in CRM, lifecycle marketing, or retention strategy — ideally in a
venture-backed consumer tech, gaming, or fintech company Strong understanding of user segmentation, personalization, and lifecycle automation tools (Braze, Iterable, Customer.io , HubSpot, etc.) Analytical mindset and comfort working with data (SQL or BI tools a plus) Proven track record running multi-channel CRM programs that drive measurable growth Exceptional communication and cross-functional collaboration skills Interest or experience in
sports betting, trading, or prediction markets
a strong plus Bachelor’s degree in Marketing, Business, Statistics, or a related field About Novig
At
Novig , we’ve reimagined sports betting by building the world’s first
commission‑free, peer‑to‑peer sports prediction exchange
— powered by a
sweepstakes‑compliant model . This lets us offer the thrill of sports prediction
without the traditional gambling constraints , combining fairness, speed, and accessibility for users nationwide. Founded by Harvard graduates
Jacob and Kelechi , veterans of
Jane Street
and
Bank of America , Novig is backed by world‑class investors including
Forerunner Ventures, Y Combinator, Lux, Soma, Paul Graham, Joe Montana , and the
founders of Instacart and Dropbox . As the regulatory landscape evolves, Novig is positioned to lead the future of predictive markets through research, technology, and a radically user‑centric experience. We believe in
exceptional compensation
for exceptional talent. Competitive salary
— top of market relative to major tech firms Meaningful equity
for every team member — we believe everyone should share in our success 100% covered health premiums , plus 90% dental and vision 401(k) with 4% company match Health Savings Account (HSA)
with $1,080 annual company contribution $24/day food or commuter stipend
when working from our NYC office Why Join Novig
This is a chance to shape the retention engine of one of the most innovative startups in sports technology. You’ll have autonomy, real impact, and direct collaboration with product and leadership — building the infrastructure for a new category in predictive markets. Apply for this job
Interested in building your career at Novig? Get future opportunities sent straight to your email.
#J-18808-Ljbffr
CRM & Lifecycle Marketing Manager
to own customer retention, engagement, and reactivation at
Novig
— the world’s first
sweepstakes-based sports prediction exchange . You’ll be responsible for developing and executing multi-channel campaigns that deepen user engagement, increase LTV, and strengthen brand loyalty. You’ll collaborate cross-functionally across product, engineering, trading, and brand to design personalized journeys that bring our predictive markets to life — from onboarding to loyalty. Responsibilities
Own the full CRM lifecycle:
build, launch, and optimize campaigns across email, push, SMS, and in-app messaging. Segment and personalize:
leverage behavioral and transactional data to create targeted audience segments, personalized triggers, and automated flows. Experiment & optimize:
design and run A/B tests to improve conversion, retention, and reactivation performance; measure and communicate results. Upsell & loyalty:
design campaigns that encourage repeat participation, cross-market engagement, and referral growth. Data-driven insights:
analyze user behavior, funnel metrics, and retention trends to inform lifecycle strategy and product improvements. Collaborate cross-functionally:
partner with Product Marketing, Product, Engineering, Trading, and Design to ensure a seamless customer journey across touch points. Editorial strategy:
develop and coordinate newsletter and in-app editorial content highlighting featured markets, educational insights, and community updates. Lifecycle infrastructure:
contribute to CRM system setup, automation logic, and integrations with analytics and data infrastructure. Daily Focus Areas
Campaign management (notifications, segmentation, onboarding, and retention flows) Coordination of A/B and multivariate tests for product features by segment LTV modeling and retention forecasting in partnership with Analytics Content curation across email, web, and in-app channels — ensuring brand alignment Supporting the data pipeline and tagging strategies for lifecycle metrics tracking What You Bring
3–6 years
of experience in CRM, lifecycle marketing, or retention strategy — ideally in a
venture-backed consumer tech, gaming, or fintech company Strong understanding of user segmentation, personalization, and lifecycle automation tools (Braze, Iterable, Customer.io , HubSpot, etc.) Analytical mindset and comfort working with data (SQL or BI tools a plus) Proven track record running multi-channel CRM programs that drive measurable growth Exceptional communication and cross-functional collaboration skills Interest or experience in
sports betting, trading, or prediction markets
a strong plus Bachelor’s degree in Marketing, Business, Statistics, or a related field About Novig
At
Novig , we’ve reimagined sports betting by building the world’s first
commission‑free, peer‑to‑peer sports prediction exchange
— powered by a
sweepstakes‑compliant model . This lets us offer the thrill of sports prediction
without the traditional gambling constraints , combining fairness, speed, and accessibility for users nationwide. Founded by Harvard graduates
Jacob and Kelechi , veterans of
Jane Street
and
Bank of America , Novig is backed by world‑class investors including
Forerunner Ventures, Y Combinator, Lux, Soma, Paul Graham, Joe Montana , and the
founders of Instacart and Dropbox . As the regulatory landscape evolves, Novig is positioned to lead the future of predictive markets through research, technology, and a radically user‑centric experience. We believe in
exceptional compensation
for exceptional talent. Competitive salary
— top of market relative to major tech firms Meaningful equity
for every team member — we believe everyone should share in our success 100% covered health premiums , plus 90% dental and vision 401(k) with 4% company match Health Savings Account (HSA)
with $1,080 annual company contribution $24/day food or commuter stipend
when working from our NYC office Why Join Novig
This is a chance to shape the retention engine of one of the most innovative startups in sports technology. You’ll have autonomy, real impact, and direct collaboration with product and leadership — building the infrastructure for a new category in predictive markets. Apply for this job
Interested in building your career at Novig? Get future opportunities sent straight to your email.
#J-18808-Ljbffr