SalaryGuide
Responsibilities
Monitor and optimize database health; manage segmentation, enrichment, and data augmentation from third‑party tools and sources
Build and maintain demand‑gen campaign reports to share with sales leaders and other cross‑functional senior executives
Manage the lead pipeline from initial contact to sales handoff, including channel tracking, conversion reporting, and service level agreement (SLA) compliance
Optimize and troubleshoot marketing attribution models to precisely demonstrate pipeline and revenue impact
Administer and optimize marketing technologies (Pardot, HubSpot, LeanData, Demandbase, etc.) and their integration with Salesforce CRM
Develop and manage email nurture programs by audience segment to support both prospect engagement and customer retention
Ensure email marketing and campaigns comply with GDPR, CCPA, and global data privacy regulations, including opt‑in management, consent tracking, and email preference centers
Enable data‑driven decisions for the marketing team through reporting and data analysis of program performance and impact on the business
Requirements
4+ years of marketing operations experience, ideally in B2B SaaS or demand generation environments
Deep expertise with Salesforce CRM (administration not required but is a plus, campaign management, reporting) and marketing automation platforms (Pardot, HubSpot)
Consistent record of managing and integrating a modern MarTech stack, defining technical requirements, and evaluating and implementing tools
Ability to translate data into the story and share insights that drive channel, campaign, and budget decisions based on return on investment
Seasoned in process implementation and improvements for increasing team efficiency
Demonstrates strong collaboration skills by effectively partnering with sales, design, marketing, finance, and other cross‑functional teams
Proactive and continually asks, “How can I make that better?”
Benefits
Competitive salary, bonuses, and equity
Competitive benefits that cover physical and mental healthcare, retirement, family forming, and family support
Employee giving match
Mobile phone stipend
R&R days so you can rest and recharge
Generous wellness reimbursement and weekly onsite & virtual programming
Generous vacation policy - work with your manager to take time off when you need it
Industry‑leading parental leave policies. Family planning benefits.
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Monitor and optimize database health; manage segmentation, enrichment, and data augmentation from third‑party tools and sources
Build and maintain demand‑gen campaign reports to share with sales leaders and other cross‑functional senior executives
Manage the lead pipeline from initial contact to sales handoff, including channel tracking, conversion reporting, and service level agreement (SLA) compliance
Optimize and troubleshoot marketing attribution models to precisely demonstrate pipeline and revenue impact
Administer and optimize marketing technologies (Pardot, HubSpot, LeanData, Demandbase, etc.) and their integration with Salesforce CRM
Develop and manage email nurture programs by audience segment to support both prospect engagement and customer retention
Ensure email marketing and campaigns comply with GDPR, CCPA, and global data privacy regulations, including opt‑in management, consent tracking, and email preference centers
Enable data‑driven decisions for the marketing team through reporting and data analysis of program performance and impact on the business
Requirements
4+ years of marketing operations experience, ideally in B2B SaaS or demand generation environments
Deep expertise with Salesforce CRM (administration not required but is a plus, campaign management, reporting) and marketing automation platforms (Pardot, HubSpot)
Consistent record of managing and integrating a modern MarTech stack, defining technical requirements, and evaluating and implementing tools
Ability to translate data into the story and share insights that drive channel, campaign, and budget decisions based on return on investment
Seasoned in process implementation and improvements for increasing team efficiency
Demonstrates strong collaboration skills by effectively partnering with sales, design, marketing, finance, and other cross‑functional teams
Proactive and continually asks, “How can I make that better?”
Benefits
Competitive salary, bonuses, and equity
Competitive benefits that cover physical and mental healthcare, retirement, family forming, and family support
Employee giving match
Mobile phone stipend
R&R days so you can rest and recharge
Generous wellness reimbursement and weekly onsite & virtual programming
Generous vacation policy - work with your manager to take time off when you need it
Industry‑leading parental leave policies. Family planning benefits.
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