CORNING MUSEUM OF GLASS
The Marketing and Media Generalist is a full-time, onsite position, reporting to the Manager, Public Relations and Special Media Projects.
The Marketing and Media Generalist creates engaging content for the Corning Museum of Glass (Museum) across print, web, digital, and social media. They will support media relations by coordinating with local outlets, responding to inquiries, and track coverage. The role includes writing and editing for various audiences, assisting with graphic design and production, and coordinating projects while monitoring progress and reporting outcomes.
Responsibilities
(*Essential functions denoted with *) Media Relations Coordination
Work with Manager, Public Relations and Special Media Projects, to develop and pitch stories and outreach strategies for local and regional media. Answer media inquiries, develop talking points, and coordinate media visits and appearances* Maintain weekly events alert to all local and regional media contacts and coordinate response to ensure consistent coverage and relationships with media members* Coordinate the Museum’s media database, ensuring all aspects of the platform are fully utilized. Ensure that press contact lists are up-to-date and appropriately targeted and build additional media lists for opportunities that arise Monitor and report on media coverage using the Museum’s media monitoring services. Assist in development of press materials and coordinate media logistics* Help maintain the online press room and distribute press releases. Serve as Power User for the Press Center and Blog sections on cmog.org Content Creation
Serve as content contributor: write edits, and proofread for press releases, media pitches, email communications, social media posts, blog articles, and Member magazine, as needed* Check for consistency in messaging, style, voice, and brand across Museum communications Support email creation, strategy, and delivery* Support photography and short-form video capture, editing, and distribution to increase views and engagement, and to impact brand awareness Support Social Media and Photography Specialist in drafting social posts for Museum social media channels, and input approved content into the Museum’s publishing platforms Provide backup for livestream moderation and photography, as needed Build and help to track integrated, cross-departmental marketing plans, communicating timelines with stakeholders Production
Assist with the graphic design production process Copyedit and review requested projects, helping to ensure quality control across the Museum and enforce brand and style standards* Assist with fundamental graphic design work, including design file modification and art file manipulation, while maintaining design intent General
Actively and intentionally support CMOG’s commitment to diversity, equity, accessibility, and inclusion* Actively support the Museum’s Advancement initiatives Support adding metadata into image files to improve searchability in Piction Education and Experience
Demonstrated experience creating content with the ability to maintain appropriate voice for different audiences and to write in a compelling, accessible way Experience developing content for social media channels. Demonstrated proficiency using Facebook, Instagram, TikTok, YouTube, metadata tools including Adobe Bridge, Sprout Social, Mailchimp and other social media analytics Experience using media monitoring services and project management tracking platforms helpful. Critical Mention, Monday.com a plus Experience in photo and video capture a plus Experience with Microsoft Office Suite, MS Teams, SharePoint; familiarity with or ability to learn Adobe CS5, Canva, online collaborative project management platforms and reporting tools Familiarity with or ability to learn web content management systems and third-party email design and distribution systems Two (2) years or equivalent of experience working in hospitality and tourism, arts and culture, or non-profit desired Skills and Abilities
Respect and exemplify the mission, vision, and values of the Corning Museum of Glass in all interactions with colleagues, staff, volunteers and the public Represent the Museum in a professional manner at all times Adhere to all prescribed organizational and departmental policies and procedures Strong media literacy, critical analysis skills and understanding of current media landscape Strong and creative writing skills with ability to write enticing copy for multiple audiences using multiple platforms Excellent proofreading skills and attention to detail Must be able to take direction, absorb and apply constructive criticism, and handle multiple projects and priorities Manages multiple and varied projects simultaneously; strong time-management skills Works independently and as part of a team; strong collaboration skills; works effectively and professionally with people at all levels, including the Media, and across Museum functions Some weekends, evenings, and holidays are required; availability to work onsite or online; flexibility in hours necessary Physical Demands and Work Environment
The physical demands and work environment described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to remain in a stationary position, operate/use equipment, communicate, and detect/distinguish. The employee is occasionally required to move about, ascend/descend, and reach. Specific vision abilities required by this job include close and peripheral vision, depth perception, and the ability to distinguish color and adjust focus. The employee must occasionally move/transport up to 10 pounds. The work environment is regularly indoor climate controlled. The noise level in the work environment is usually moderate. Safety Responsibilities
The employee shall be fully acquainted with and comply with all safety policies and procedures of the Corning Museum of Glass. Confidentiality
Maintain confidentiality of information related to the Corning Museum of Glass and employees that may be encountered, either formally or informally, during the normal course of business. Disclaimer
The duties listed above are intended only as illustrations of the various types of work that may be performed and are not an inclusive summary of job duties and responsibilities. The omission of specific statements of duties or responsibilities does not exclude them from the position. This job description does not constitute an employment agreement between the employer and the employee and is subject to change by the Corning Museum of Glass as the needs of the Museum and requirements of the job change. $43,900 to $52,000 anually To Apply
Email resume with cover letter, indicating which job you are applying for, to
[emailprotected]
or mail to Corning Museum of Glass, One Museum Way, Corning, NY 14830, Attn: Human Resources.
#J-18808-Ljbffr
(*Essential functions denoted with *) Media Relations Coordination
Work with Manager, Public Relations and Special Media Projects, to develop and pitch stories and outreach strategies for local and regional media. Answer media inquiries, develop talking points, and coordinate media visits and appearances* Maintain weekly events alert to all local and regional media contacts and coordinate response to ensure consistent coverage and relationships with media members* Coordinate the Museum’s media database, ensuring all aspects of the platform are fully utilized. Ensure that press contact lists are up-to-date and appropriately targeted and build additional media lists for opportunities that arise Monitor and report on media coverage using the Museum’s media monitoring services. Assist in development of press materials and coordinate media logistics* Help maintain the online press room and distribute press releases. Serve as Power User for the Press Center and Blog sections on cmog.org Content Creation
Serve as content contributor: write edits, and proofread for press releases, media pitches, email communications, social media posts, blog articles, and Member magazine, as needed* Check for consistency in messaging, style, voice, and brand across Museum communications Support email creation, strategy, and delivery* Support photography and short-form video capture, editing, and distribution to increase views and engagement, and to impact brand awareness Support Social Media and Photography Specialist in drafting social posts for Museum social media channels, and input approved content into the Museum’s publishing platforms Provide backup for livestream moderation and photography, as needed Build and help to track integrated, cross-departmental marketing plans, communicating timelines with stakeholders Production
Assist with the graphic design production process Copyedit and review requested projects, helping to ensure quality control across the Museum and enforce brand and style standards* Assist with fundamental graphic design work, including design file modification and art file manipulation, while maintaining design intent General
Actively and intentionally support CMOG’s commitment to diversity, equity, accessibility, and inclusion* Actively support the Museum’s Advancement initiatives Support adding metadata into image files to improve searchability in Piction Education and Experience
Demonstrated experience creating content with the ability to maintain appropriate voice for different audiences and to write in a compelling, accessible way Experience developing content for social media channels. Demonstrated proficiency using Facebook, Instagram, TikTok, YouTube, metadata tools including Adobe Bridge, Sprout Social, Mailchimp and other social media analytics Experience using media monitoring services and project management tracking platforms helpful. Critical Mention, Monday.com a plus Experience in photo and video capture a plus Experience with Microsoft Office Suite, MS Teams, SharePoint; familiarity with or ability to learn Adobe CS5, Canva, online collaborative project management platforms and reporting tools Familiarity with or ability to learn web content management systems and third-party email design and distribution systems Two (2) years or equivalent of experience working in hospitality and tourism, arts and culture, or non-profit desired Skills and Abilities
Respect and exemplify the mission, vision, and values of the Corning Museum of Glass in all interactions with colleagues, staff, volunteers and the public Represent the Museum in a professional manner at all times Adhere to all prescribed organizational and departmental policies and procedures Strong media literacy, critical analysis skills and understanding of current media landscape Strong and creative writing skills with ability to write enticing copy for multiple audiences using multiple platforms Excellent proofreading skills and attention to detail Must be able to take direction, absorb and apply constructive criticism, and handle multiple projects and priorities Manages multiple and varied projects simultaneously; strong time-management skills Works independently and as part of a team; strong collaboration skills; works effectively and professionally with people at all levels, including the Media, and across Museum functions Some weekends, evenings, and holidays are required; availability to work onsite or online; flexibility in hours necessary Physical Demands and Work Environment
The physical demands and work environment described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to remain in a stationary position, operate/use equipment, communicate, and detect/distinguish. The employee is occasionally required to move about, ascend/descend, and reach. Specific vision abilities required by this job include close and peripheral vision, depth perception, and the ability to distinguish color and adjust focus. The employee must occasionally move/transport up to 10 pounds. The work environment is regularly indoor climate controlled. The noise level in the work environment is usually moderate. Safety Responsibilities
The employee shall be fully acquainted with and comply with all safety policies and procedures of the Corning Museum of Glass. Confidentiality
Maintain confidentiality of information related to the Corning Museum of Glass and employees that may be encountered, either formally or informally, during the normal course of business. Disclaimer
The duties listed above are intended only as illustrations of the various types of work that may be performed and are not an inclusive summary of job duties and responsibilities. The omission of specific statements of duties or responsibilities does not exclude them from the position. This job description does not constitute an employment agreement between the employer and the employee and is subject to change by the Corning Museum of Glass as the needs of the Museum and requirements of the job change. $43,900 to $52,000 anually To Apply
Email resume with cover letter, indicating which job you are applying for, to
[emailprotected]
or mail to Corning Museum of Glass, One Museum Way, Corning, NY 14830, Attn: Human Resources.
#J-18808-Ljbffr