SalaryGuide
Responsibilities
The Digital Strategist is responsible for the successful management and technical architecture of digital strategy for client brands across the diverse B2B, B2C, and E-commerce landscapes. The role requires an tenacious innovator who can connect digital marketing initiatives to drive measurable growth opportunities. The Digital Strategist will design the MarTech stack blueprint, ensuring seamless data flow and process automation across client systems. You will confidently create strategies that bridge marketing automation, paid media, website platforms (WordPress, Shopify, BigCommerce), and content marketing based on sophisticated customer insight. This person will answer key questions such as how digital platforms integrate to optimize the customer journey and how complex B2B lead generation or B2C/E-commerce sales funnels are executed and attributed. The Digital Strategist develops digital strategies that form part of overall Customer Relationship Management (CRM) and business strategies. This involves planning the approach to digital initiatives including funnel strategies, omni-channel paid media campaigns, SEO improvement activities, and advanced email/lifecycle marketing programs within HubSpot, Klaviyo, and other marketing automation tools. The Digital Strategist works in the digital department and collaborates closely with the strategy, account services, and media buying teams.
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The Digital Strategist is responsible for the successful management and technical architecture of digital strategy for client brands across the diverse B2B, B2C, and E-commerce landscapes. The role requires an tenacious innovator who can connect digital marketing initiatives to drive measurable growth opportunities. The Digital Strategist will design the MarTech stack blueprint, ensuring seamless data flow and process automation across client systems. You will confidently create strategies that bridge marketing automation, paid media, website platforms (WordPress, Shopify, BigCommerce), and content marketing based on sophisticated customer insight. This person will answer key questions such as how digital platforms integrate to optimize the customer journey and how complex B2B lead generation or B2C/E-commerce sales funnels are executed and attributed. The Digital Strategist develops digital strategies that form part of overall Customer Relationship Management (CRM) and business strategies. This involves planning the approach to digital initiatives including funnel strategies, omni-channel paid media campaigns, SEO improvement activities, and advanced email/lifecycle marketing programs within HubSpot, Klaviyo, and other marketing automation tools. The Digital Strategist works in the digital department and collaborates closely with the strategy, account services, and media buying teams.
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