Panda Restaurant Group
Brand Innovation Manager (Service Innovation)
Panda Restaurant Group, Rosemead, California, United States, 91770
Overview
Brand Innovation Manager (Service Innovation) The Brand Innovation Manager (Service Innovation) is responsible for shaping guest-centric, brand-driven experiences through strategic innovation and cross-functional leadership. This role combines data-driven insights, trend analysis, and creative storytelling to design intuitive in-store journeys, hospitality standards, and service rituals that deepen guest connection. The Manager oversees experience design elements such as wayfinding systems, menu board strategy, and navigational signage while driving alignment across teams, uniting experience strategy, hospitality, concept storytelling, and operational excellence. Job Responsibilities
Builds inspiring, insight- and data-driven experience and concept storytelling strategies to meet evolving guest expectations and deepen guest connection. Translates guest needs, behaviors and journeys into innovation opportunities and scalable in-store experiences. Tracks, decodes and activates emerging service innovation and experiential trends, competitor insights and brand learnings. Develops future-forward hospitality guidelines and service rituals grounded in brand vision, guest insights, missions and motivations. Creates intuitive way-finding systems and supporting navigational & instructional signage that supports guest missions, reduces friction and amplifies brand personality; partners with Design and Operations to bring clarity, simplicity and consistency to every store touchpoint. Owns menu board strategy, design and management to balance clarity, brand voice, guest needs and business strategy; collaborates with Design, Culinary and Operations to enhance decision-making and drive guest value. Partners with and/or leads cross-functional innovation teams across Operations, Design, Marketing, Insights, Culinary, Supply Chain Management, Information Services, Finance and Leadership; Drives alignment and advocacy for initiatives. Defines and activates thoughtful, people-centered change strategies that bring innovations to life across the organization; partners with Operations, Learning & Development and Marketing teams to craft storytelling that ensures smooth adoption and organizational readiness. Conducts consumer research and business analytics to validate, inform, and optimize innovation strategy; captures and activates past product learnings and operational understanding; delivers insights and data to Design and Operations for successful commercialization and launch. How We Reward You
Hybrid Work schedule 401K with company match Yearly bonus opportunity* Full medical, dental, and vision insurance* On-site fitness center, biometric screen, and flu shot clinic Discounts at Panda restaurants, theme parks, and gym memberships Paid time off starting at 15 days with 7 federal holidays* Continuous education assistance and scholarships* Income protection including Disability, Life and AD&D insurance* Bereavement leave* Benefits available for eligible permanent full time associates Your Background & Experience
Bachelor’s degree in Marketing or related field required; MBA preferred 5+ years of directly applicable marketing experience, preferably in a nationally branded retail/hospitality environment with increasing managerial experience Obtaining a valid Food Handler's Card within 30 days of employment is a requirement of this position. If hired, completion of annual store training. Pay Range: M2: $112,500 - $158,000 / Annual Within the range, individual pay is determined using various factors, including work location and experience. About Panda Restaurant Group
Panda Strong Since 1983. Panda Restaurant Group, Inc. is an Equal Opportunity Employer and is committed to providing equal opportunity, and does not discriminate on the basis of any characteristic protected by law, including sex/gender, race, color, religion, national origin, sexual orientation, gender identity, disability, age, ancestry, medical condition, or veteran status. The company complies with all federal, state, and local laws regarding requests for workplace accommodation. Applicants are entitled to reasonable accommodations, absent undue hardship, to effectively participate in the application and hiring process. If you require an accommodation, please reach out to TASupport@PandaRG.com. We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
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Brand Innovation Manager (Service Innovation) The Brand Innovation Manager (Service Innovation) is responsible for shaping guest-centric, brand-driven experiences through strategic innovation and cross-functional leadership. This role combines data-driven insights, trend analysis, and creative storytelling to design intuitive in-store journeys, hospitality standards, and service rituals that deepen guest connection. The Manager oversees experience design elements such as wayfinding systems, menu board strategy, and navigational signage while driving alignment across teams, uniting experience strategy, hospitality, concept storytelling, and operational excellence. Job Responsibilities
Builds inspiring, insight- and data-driven experience and concept storytelling strategies to meet evolving guest expectations and deepen guest connection. Translates guest needs, behaviors and journeys into innovation opportunities and scalable in-store experiences. Tracks, decodes and activates emerging service innovation and experiential trends, competitor insights and brand learnings. Develops future-forward hospitality guidelines and service rituals grounded in brand vision, guest insights, missions and motivations. Creates intuitive way-finding systems and supporting navigational & instructional signage that supports guest missions, reduces friction and amplifies brand personality; partners with Design and Operations to bring clarity, simplicity and consistency to every store touchpoint. Owns menu board strategy, design and management to balance clarity, brand voice, guest needs and business strategy; collaborates with Design, Culinary and Operations to enhance decision-making and drive guest value. Partners with and/or leads cross-functional innovation teams across Operations, Design, Marketing, Insights, Culinary, Supply Chain Management, Information Services, Finance and Leadership; Drives alignment and advocacy for initiatives. Defines and activates thoughtful, people-centered change strategies that bring innovations to life across the organization; partners with Operations, Learning & Development and Marketing teams to craft storytelling that ensures smooth adoption and organizational readiness. Conducts consumer research and business analytics to validate, inform, and optimize innovation strategy; captures and activates past product learnings and operational understanding; delivers insights and data to Design and Operations for successful commercialization and launch. How We Reward You
Hybrid Work schedule 401K with company match Yearly bonus opportunity* Full medical, dental, and vision insurance* On-site fitness center, biometric screen, and flu shot clinic Discounts at Panda restaurants, theme parks, and gym memberships Paid time off starting at 15 days with 7 federal holidays* Continuous education assistance and scholarships* Income protection including Disability, Life and AD&D insurance* Bereavement leave* Benefits available for eligible permanent full time associates Your Background & Experience
Bachelor’s degree in Marketing or related field required; MBA preferred 5+ years of directly applicable marketing experience, preferably in a nationally branded retail/hospitality environment with increasing managerial experience Obtaining a valid Food Handler's Card within 30 days of employment is a requirement of this position. If hired, completion of annual store training. Pay Range: M2: $112,500 - $158,000 / Annual Within the range, individual pay is determined using various factors, including work location and experience. About Panda Restaurant Group
Panda Strong Since 1983. Panda Restaurant Group, Inc. is an Equal Opportunity Employer and is committed to providing equal opportunity, and does not discriminate on the basis of any characteristic protected by law, including sex/gender, race, color, religion, national origin, sexual orientation, gender identity, disability, age, ancestry, medical condition, or veteran status. The company complies with all federal, state, and local laws regarding requests for workplace accommodation. Applicants are entitled to reasonable accommodations, absent undue hardship, to effectively participate in the application and hiring process. If you require an accommodation, please reach out to TASupport@PandaRG.com. We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
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