ALSO.
Market Manager, Washington DC
About ALSO.
We’re ALSO, an electric mobility company that started as part of Rivian. We're a passionate team of builders, dreamers, doers and innovators, focused on creating entirely new vertically integrated small EVs to meet global mobility challenges. Our mission is to inspire everyone to ride ALSO—replacing many local car, truck and SUV miles with vehicles that are more affordable, enjoyable, and 10‑50x more efficient.
We’re looking for a highly entrepreneurial Market Manager to act as the general manager for the brand in the Washington DC area. This field-based, high‑impact role is responsible for launching our brand and building the business from the ground up.
What You Will Do
Own Local P&L & Sales Performance: Be accountable for the market's sales and conversion performance. Drive revenue generation across both mobile and fixed retail channels, manage local event budgets, and ensure strong ROI from all in-market physical activity.
Local GTM Strategy: Develop and execute localized go-to-market plans that drive awareness, trial, and conversion within the metro area. Identify key areas, partners, and events that deliver local relevance.
Mobile Experience Execution: Manage operations of the local mobile demo fleet, providing demo rides and brand introduction to customers at all stages of the funnel.
Fixed Retail Hub Management: Oversee all facets of daily retail store operations, including building an opening team and overseeing ongoing scheduling, visual merchandising, and activation.
Team Leadership: Recruit, train, and directly manage a team of associates for both mobile and retail environments.
Community and Partnership Activation: Identify and execute strategic activation events and partnerships to drive top-of-funnel interest and trial.
Operations: Oversee market operations including permitting, risk management, and asset management.
What You Will Bring
5+ years of progressive experience in sales, retail management or a related role with a track record of growth and P&L accountability.
A entrepreneurial, hands‑on mindset—you love building businesses from the ground up.
An strong sense of the cultural pulse of Washington DC.
Demonstrated experience in using experiential marketing and community engagement to drive business results.
Proven ability to operate effectively and independently in an unstructured, field‑based environment.
Strong leadership skills, with an ability to attract, develop and motivate a team of successful and highly engaged associates.
Excellent communication and presentation skills, capable of selling a premium product through a compelling narrative.
A passion for small EVs, cycling, or high‑growth consumer technology brands is a strong plus.
The estimated annual base compensation for this position ranges from $120,000–$140,000 per year, depending on experience and qualifications. There will also be a target annual performance bonus. Bonus payouts vary based on company and individual performance.
Perks and Benefits
Robust health coverage. Excellent health, dental and vision insurance covered up to 100% by ALSO with FSA & HSA options.
One Medical membership and dedicated insurance advocates.
Rich fertility and family building benefits with Progyny.
Flexible time off.
401(k) match.
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We’re ALSO, an electric mobility company that started as part of Rivian. We're a passionate team of builders, dreamers, doers and innovators, focused on creating entirely new vertically integrated small EVs to meet global mobility challenges. Our mission is to inspire everyone to ride ALSO—replacing many local car, truck and SUV miles with vehicles that are more affordable, enjoyable, and 10‑50x more efficient.
We’re looking for a highly entrepreneurial Market Manager to act as the general manager for the brand in the Washington DC area. This field-based, high‑impact role is responsible for launching our brand and building the business from the ground up.
What You Will Do
Own Local P&L & Sales Performance: Be accountable for the market's sales and conversion performance. Drive revenue generation across both mobile and fixed retail channels, manage local event budgets, and ensure strong ROI from all in-market physical activity.
Local GTM Strategy: Develop and execute localized go-to-market plans that drive awareness, trial, and conversion within the metro area. Identify key areas, partners, and events that deliver local relevance.
Mobile Experience Execution: Manage operations of the local mobile demo fleet, providing demo rides and brand introduction to customers at all stages of the funnel.
Fixed Retail Hub Management: Oversee all facets of daily retail store operations, including building an opening team and overseeing ongoing scheduling, visual merchandising, and activation.
Team Leadership: Recruit, train, and directly manage a team of associates for both mobile and retail environments.
Community and Partnership Activation: Identify and execute strategic activation events and partnerships to drive top-of-funnel interest and trial.
Operations: Oversee market operations including permitting, risk management, and asset management.
What You Will Bring
5+ years of progressive experience in sales, retail management or a related role with a track record of growth and P&L accountability.
A entrepreneurial, hands‑on mindset—you love building businesses from the ground up.
An strong sense of the cultural pulse of Washington DC.
Demonstrated experience in using experiential marketing and community engagement to drive business results.
Proven ability to operate effectively and independently in an unstructured, field‑based environment.
Strong leadership skills, with an ability to attract, develop and motivate a team of successful and highly engaged associates.
Excellent communication and presentation skills, capable of selling a premium product through a compelling narrative.
A passion for small EVs, cycling, or high‑growth consumer technology brands is a strong plus.
The estimated annual base compensation for this position ranges from $120,000–$140,000 per year, depending on experience and qualifications. There will also be a target annual performance bonus. Bonus payouts vary based on company and individual performance.
Perks and Benefits
Robust health coverage. Excellent health, dental and vision insurance covered up to 100% by ALSO with FSA & HSA options.
One Medical membership and dedicated insurance advocates.
Rich fertility and family building benefits with Progyny.
Flexible time off.
401(k) match.
#J-18808-Ljbffr