CNI Brands
Overview
This role is a remote position with an ideal base location in Los Angeles or Orange County.
About CNI Brands CNI Brands is a leading boutique spirits importer, representing exceptional artisanal brands from around the globe. Our products are proudly distributed across the United States through a national network of top-tier wholesalers. With offices in New York and Pennsylvania, and a dedicated team spanning the country, we are committed to delivering unparalleled service and high-quality products with a team that is unmatched in the industry.
What The Role Is The Market Manager for CNI Brands will orchestrate and execute strategic brand initiatives with our distributor, Breakthru Beverage and retail accounts – both On and Off Premise – throughout Southern California. The ideal candidate will be a self-starter who brings energy, initiative, and drives the work. The Market Manager must show an understanding and commitment to a professional work ethic in the context of this job opportunity. This position will report to the Director of Sales, West.
How You Will Spend Your Time
Manage CNI objectives, sales planning and priorities at the distributor and hold our distributor accountable for results
Bring a professional approach and appreciation for a structured sales process. Adapt to coaching and change
Provide distributor salespeople with tools and knowledge necessary to successfully execute CNI brand strategies and sales priorities
Drive and reinforce CNI’s sales, distribution, and placement standards at training events and retail calls, with every stakeholder
Measure, report, and review program results with distributor managers and CNI’s Director of Sales, East
Cultivate key relationships with impact performers inside the distributor at all levels
Strategically and systematically manage the territory for maximum coverage results, with frequent and timely contacts with key customers, accounts of influence, and remote distributor personnel
Manage compliance with national accounts mandates and opportunities passed along from the CNI National Account Team – On and Off Premise
Submit monthly market reports to the Director of Sales, US West
Bring initiative and proactivity to continue learning and development. Utilize internal resources and coaching in addition to self-study and inquiry.
Qualifications · Bachelor’s degree in marketing, Business Administration, or related discipline, or may substitute equivalent years’ work-related experience for educational requirements
· A minimum of 3-5 plus years’ work-related experience in the beverage alcohol industry
Analytical skills, in particular gathering data from a wide variety of sources and presenting them in formats suitable for a wide variety of audiences
Sales and Marketing — Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems
Strong oral and written communication skills
Excellent interpersonal skills
Proficient in using Microsoft Office including Microsoft Word, Excel, and PowerPoint
Spanish speaking a plus, but not required
Valued But Not Required Skills and Experience
Emphasis in Management and/or Marketing
Advanced computer proficiency— Vermont Information Processing (iDIG/KARMA) or similar CRM
Physical Requirements This position requires the ability to perform a range of physical activities. The candidate must be able to lift and carry up to 50 lbs. frequently. The role involves standing, walking, bending, and reaching for extended periods. The candidate should have good manual dexterity and the ability to use hands and arms in handling, installing, positioning, and moving materials.
Benefits
Salary based on experience
Paid Vacation
Paid Holidays
Bonus Potential
Transportation Reimbursement
Cell Phone Reimbursement
Health and Dental Insurance
Company sponsored retirement plan
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About CNI Brands CNI Brands is a leading boutique spirits importer, representing exceptional artisanal brands from around the globe. Our products are proudly distributed across the United States through a national network of top-tier wholesalers. With offices in New York and Pennsylvania, and a dedicated team spanning the country, we are committed to delivering unparalleled service and high-quality products with a team that is unmatched in the industry.
What The Role Is The Market Manager for CNI Brands will orchestrate and execute strategic brand initiatives with our distributor, Breakthru Beverage and retail accounts – both On and Off Premise – throughout Southern California. The ideal candidate will be a self-starter who brings energy, initiative, and drives the work. The Market Manager must show an understanding and commitment to a professional work ethic in the context of this job opportunity. This position will report to the Director of Sales, West.
How You Will Spend Your Time
Manage CNI objectives, sales planning and priorities at the distributor and hold our distributor accountable for results
Bring a professional approach and appreciation for a structured sales process. Adapt to coaching and change
Provide distributor salespeople with tools and knowledge necessary to successfully execute CNI brand strategies and sales priorities
Drive and reinforce CNI’s sales, distribution, and placement standards at training events and retail calls, with every stakeholder
Measure, report, and review program results with distributor managers and CNI’s Director of Sales, East
Cultivate key relationships with impact performers inside the distributor at all levels
Strategically and systematically manage the territory for maximum coverage results, with frequent and timely contacts with key customers, accounts of influence, and remote distributor personnel
Manage compliance with national accounts mandates and opportunities passed along from the CNI National Account Team – On and Off Premise
Submit monthly market reports to the Director of Sales, US West
Bring initiative and proactivity to continue learning and development. Utilize internal resources and coaching in addition to self-study and inquiry.
Qualifications · Bachelor’s degree in marketing, Business Administration, or related discipline, or may substitute equivalent years’ work-related experience for educational requirements
· A minimum of 3-5 plus years’ work-related experience in the beverage alcohol industry
Analytical skills, in particular gathering data from a wide variety of sources and presenting them in formats suitable for a wide variety of audiences
Sales and Marketing — Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems
Strong oral and written communication skills
Excellent interpersonal skills
Proficient in using Microsoft Office including Microsoft Word, Excel, and PowerPoint
Spanish speaking a plus, but not required
Valued But Not Required Skills and Experience
Emphasis in Management and/or Marketing
Advanced computer proficiency— Vermont Information Processing (iDIG/KARMA) or similar CRM
Physical Requirements This position requires the ability to perform a range of physical activities. The candidate must be able to lift and carry up to 50 lbs. frequently. The role involves standing, walking, bending, and reaching for extended periods. The candidate should have good manual dexterity and the ability to use hands and arms in handling, installing, positioning, and moving materials.
Benefits
Salary based on experience
Paid Vacation
Paid Holidays
Bonus Potential
Transportation Reimbursement
Cell Phone Reimbursement
Health and Dental Insurance
Company sponsored retirement plan
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