Atlassian
Global Demand Campaigns Strategist
at Atlassian Overview
We are seeking a Global Demand Campaigns Manager to plan, execute, and optimize end-to-end multi‑channel demand generation programs. Partnering across Product Marketing, Sales, Analytics, and Regional Marketing, you will design persona‑based programs that deliver measurable pipeline and conversion improvements. Responsibilities
Manage macro and micro‑segmentation to deliver targeted, engaging messaging. Build solid distribution strategies and execute on launch, measurement, and adjustment processes. Use data and analytics to segment audiences, personalize experiences, and optimize funnel conversion. Develop integrated global campaigns across email, in‑product, web personalization, paid media, content syndication, and events. Expand distribution through paid channels and external partnerships; manage vendor relationships. Own awareness, adoption, and retention campaigns across multiple channels. Support product launches and translate business goals into demand‑generation strategies. Understand Atlassian’s products and customer journeys to market key targets and personas. Measure, analyze, and report campaign performance; deliver weekly briefs to marketing and sales leadership. Maintain alignment with Sales and Product Marketing to meet quarterly pipeline goals. Coordinate project timelines, dependencies, and resources across teams. Maintain operational processes including campaign ticketing, calendars, and post‑mortems. Leverage marketing automation tools and integrations to increase demand. Qualifications
7+ years of B2B demand generation experience. Proven global, multi‑channel campaign planning and execution. Experience with high‑touch sales and low‑touch self‑serve motions. Comprehensive knowledge of enterprise lead generation methodologies. Strong metrics focus and data‑driven decision making. Analytical skills and proficiency with marketing analytics tools and dashboards. Hands‑on experience with marketing automation and CRM platforms (Eloqua, Marketo, HubSpot, Salesforce). Exceptional program management and communication skills across sales, marketing, and technology teams. Excellent written and verbal communication; ability to influence stakeholders. Bachelor’s degree in Marketing, Business, or equivalent experience. Willingness to roll up sleeves and execute the work. Preferred Qualifications
Experience in SaaS/technology marketing. Familiarity with ABM and persona‑based campaign frameworks. Experience adapting campaigns for international/regional audiences. Comfortable in a fast‑paced, distributed work environment. Compensation
Base Pay: Zone A $153,000 - $199,750; Zone B $137,700 - $179,775; Zone C $127,800 - $166,850. Eligible for additional benefits, bonuses, commissions, and equity. Benefits & Perks
Health and wellbeing resources, paid volunteer days, and more. Learn details at
go.atlassian.com/perksandbenefits . About Atlassian
At Atlassian, our goal is to unleash the potential of every team. We build tools that empower collaboration worldwide. Atlassian values diversity and inclusion; we do not discriminate on the basis of race, religion, national origin, gender identity, sexual orientation, age, marital status, veteran status, or disability status. All information is confidential per EEO guidelines. Supports accommodations during recruitment.
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at Atlassian Overview
We are seeking a Global Demand Campaigns Manager to plan, execute, and optimize end-to-end multi‑channel demand generation programs. Partnering across Product Marketing, Sales, Analytics, and Regional Marketing, you will design persona‑based programs that deliver measurable pipeline and conversion improvements. Responsibilities
Manage macro and micro‑segmentation to deliver targeted, engaging messaging. Build solid distribution strategies and execute on launch, measurement, and adjustment processes. Use data and analytics to segment audiences, personalize experiences, and optimize funnel conversion. Develop integrated global campaigns across email, in‑product, web personalization, paid media, content syndication, and events. Expand distribution through paid channels and external partnerships; manage vendor relationships. Own awareness, adoption, and retention campaigns across multiple channels. Support product launches and translate business goals into demand‑generation strategies. Understand Atlassian’s products and customer journeys to market key targets and personas. Measure, analyze, and report campaign performance; deliver weekly briefs to marketing and sales leadership. Maintain alignment with Sales and Product Marketing to meet quarterly pipeline goals. Coordinate project timelines, dependencies, and resources across teams. Maintain operational processes including campaign ticketing, calendars, and post‑mortems. Leverage marketing automation tools and integrations to increase demand. Qualifications
7+ years of B2B demand generation experience. Proven global, multi‑channel campaign planning and execution. Experience with high‑touch sales and low‑touch self‑serve motions. Comprehensive knowledge of enterprise lead generation methodologies. Strong metrics focus and data‑driven decision making. Analytical skills and proficiency with marketing analytics tools and dashboards. Hands‑on experience with marketing automation and CRM platforms (Eloqua, Marketo, HubSpot, Salesforce). Exceptional program management and communication skills across sales, marketing, and technology teams. Excellent written and verbal communication; ability to influence stakeholders. Bachelor’s degree in Marketing, Business, or equivalent experience. Willingness to roll up sleeves and execute the work. Preferred Qualifications
Experience in SaaS/technology marketing. Familiarity with ABM and persona‑based campaign frameworks. Experience adapting campaigns for international/regional audiences. Comfortable in a fast‑paced, distributed work environment. Compensation
Base Pay: Zone A $153,000 - $199,750; Zone B $137,700 - $179,775; Zone C $127,800 - $166,850. Eligible for additional benefits, bonuses, commissions, and equity. Benefits & Perks
Health and wellbeing resources, paid volunteer days, and more. Learn details at
go.atlassian.com/perksandbenefits . About Atlassian
At Atlassian, our goal is to unleash the potential of every team. We build tools that empower collaboration worldwide. Atlassian values diversity and inclusion; we do not discriminate on the basis of race, religion, national origin, gender identity, sexual orientation, age, marital status, veteran status, or disability status. All information is confidential per EEO guidelines. Supports accommodations during recruitment.
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