CMI Media Group
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Direct message the job poster from CMI Media Group
The CMI SEM team is looking to bring on some bright new stars with big plans to help shape the future of Search. We help brands reach patients and doctors with the right message to assist them along their journey at the right time. Are you data driven? Do you like geeking out on innovation and emerging media? Come join our team.
As the Supervisor, SEM, you will be the day to day account lead on assigned SEM accounts working to lead innovation for the industry and our clients. You will work closely with your assigned team of Analysts as well as media, analytics, and other account management teams to ensure client goals and expectations are met and/or exceeded.
Responsibilities:
Oversee the development of SEM ,
YouTube, and Contextual and analysis for assigned clients
Work closely with team to ensure campaigns are meeting or exceeding performance goals
Lead client strategy and reporting calls
Build, maintain and grow client, vendor and partner agency relationships
Manage workflow of junior team members to ensure client deliverables meet deadlines
Develop a deep understanding of the pharmaceutical market and how SEM plays a role in achieving brand goals
Work with department leads to build out, improve and evolve SEM processes, capabilities and deliverables
Analyze data in order to make optimization recommendations to be implemented by junior team members
Work closely with partner agencies when necessary to align on strategy and optimizations
Mentor and teach junior team members a best practice approach to SEM and Contextual
Ability to perform keyword research, write ad copy and optimize campaigns when needed
Partner with analytics and media teams to develop KPIs and measurement plans
Stay abreast of new tools, trends and best practices in search marketplace through research and/or industry events and conferences
Actively contribute to Thought Leadership pieces addressing updates that could impact CMI and our clients
Knowledge of organic search ranking factors with the ability to make recommendations on HTML optimizations a plus
Ability to identify opportunity for SEM, SEO and Social Media integration and/or collaboration
Lead development and onboarding for new hires and direct reports
Requirements:
4+ years experience in managing Paid Search accounts
Strong business and leadership skills to make independent decisions affecting the daily operations and management of campaigns
Experience with mentoring, managing and team development
Ability to make recommendations based on statistically significant data sets
Strong web analytics background and project management skills
Strong working knowledge of MS Office particularly Excel (V-Lookups, Pivot Tables), and Power Point
Knowledge of Web Analytics software, such as Adobe Omniture, Google Analytics and bid management tools like Search Ads 360
Bachelor's Degree or equivalent, preferably in Marketing, Business, or any related fields
Passion for working in a fast-growing healthcare media agency
Healthcare/Pharmaceutical background a plus
Google Ads, Bing Ads, Search Ads 360 certifications a plus
Contextual, video and/or programmatic experience a plus
The base salary for this position at the time of this posting may range from $70,000 to $140,000. Individual compensation varies based on job related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit WPP Benefits for more details.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Advertising
Industries
Advertising Services
Referrals increase your chances of interviewing at CMI Media Group by 2x
#J-18808-Ljbffr
Direct message the job poster from CMI Media Group
The CMI SEM team is looking to bring on some bright new stars with big plans to help shape the future of Search. We help brands reach patients and doctors with the right message to assist them along their journey at the right time. Are you data driven? Do you like geeking out on innovation and emerging media? Come join our team.
As the Supervisor, SEM, you will be the day to day account lead on assigned SEM accounts working to lead innovation for the industry and our clients. You will work closely with your assigned team of Analysts as well as media, analytics, and other account management teams to ensure client goals and expectations are met and/or exceeded.
Responsibilities:
Oversee the development of SEM ,
YouTube, and Contextual and analysis for assigned clients
Work closely with team to ensure campaigns are meeting or exceeding performance goals
Lead client strategy and reporting calls
Build, maintain and grow client, vendor and partner agency relationships
Manage workflow of junior team members to ensure client deliverables meet deadlines
Develop a deep understanding of the pharmaceutical market and how SEM plays a role in achieving brand goals
Work with department leads to build out, improve and evolve SEM processes, capabilities and deliverables
Analyze data in order to make optimization recommendations to be implemented by junior team members
Work closely with partner agencies when necessary to align on strategy and optimizations
Mentor and teach junior team members a best practice approach to SEM and Contextual
Ability to perform keyword research, write ad copy and optimize campaigns when needed
Partner with analytics and media teams to develop KPIs and measurement plans
Stay abreast of new tools, trends and best practices in search marketplace through research and/or industry events and conferences
Actively contribute to Thought Leadership pieces addressing updates that could impact CMI and our clients
Knowledge of organic search ranking factors with the ability to make recommendations on HTML optimizations a plus
Ability to identify opportunity for SEM, SEO and Social Media integration and/or collaboration
Lead development and onboarding for new hires and direct reports
Requirements:
4+ years experience in managing Paid Search accounts
Strong business and leadership skills to make independent decisions affecting the daily operations and management of campaigns
Experience with mentoring, managing and team development
Ability to make recommendations based on statistically significant data sets
Strong web analytics background and project management skills
Strong working knowledge of MS Office particularly Excel (V-Lookups, Pivot Tables), and Power Point
Knowledge of Web Analytics software, such as Adobe Omniture, Google Analytics and bid management tools like Search Ads 360
Bachelor's Degree or equivalent, preferably in Marketing, Business, or any related fields
Passion for working in a fast-growing healthcare media agency
Healthcare/Pharmaceutical background a plus
Google Ads, Bing Ads, Search Ads 360 certifications a plus
Contextual, video and/or programmatic experience a plus
The base salary for this position at the time of this posting may range from $70,000 to $140,000. Individual compensation varies based on job related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit WPP Benefits for more details.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Advertising
Industries
Advertising Services
Referrals increase your chances of interviewing at CMI Media Group by 2x
#J-18808-Ljbffr