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M Booth

Digital Strategist

M Booth, New York, New York, us, 10261

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Digital Strategist

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M Booth

Base Pay Range $71,000.00/yr - $85,000.00/yr

Who We Are At M Booth, we produce award‑winning, culturally‑resonant, and buzz‑worthy campaigns that move key audiences to action. We are relentlessly passionate about our clients and their business, whether that means developing scrappy campaigns and content that breaks through, maximizing earned to reach key audiences, leading in digital innovation, or unleashing insights that unlock ideas that win in the marketplace. Our agency was born 40 years ago with entrepreneurial roots, a people‑first culture, and a passion for creativity and innovation.

Responsibilities

Execute digital/social strategies from concept to completion

Act as day‑to‑day lead with multiple clients across accounts

Provide strong counsel and recommendations, both for clients and internal teams

Social campaign development, collaborating across digital and design

Work with integrated agency teams to develop plans that meet client goals

Manage third‑party relationships including vendors and partners

Mentor and help develop junior‑level team members

Draft client SOWs and Letters of Agreement for partnerships

Follow approval processes and legal requirements per individual client needs

Actively participate in new business opportunities

Manage social media presence at client events, including real‑time monitoring and live content creation support

Draft industry award submissions on behalf of clients

Manage influencer programs from concepting to identification to contracting to execution and measurement

Keep abreast of industry trends and regularly present fresh, proactive ideas to clients

Qualifications

4+ Years of experience

Client management and account growth

Expertise across core digital and social channels with a primary focus on Instagram, Threads, Twitter/X, TikTok, LinkedIn and Facebook

Excellent writing, communication, and presentation skills

Experience creating and executing social media strategies at brand level and campaign level

Understand how to read a brand book/VIS ID and evolve it for social

Experience working with measurement and analytics platforms

Development and management of influencer campaigns

Experience working with project management platforms such as Monday.com

Video/photo production experience a plus

Experience in concepting or executing programs that leverage A.I. is a plus

Benefits

A workplace that’s alive with courage, ideas, respect and humanity

Professional growth and development programs to help advance your career

Comprehensive health care and wellness plans for your entire family

401(k) Savings Plan and Flexible Spending Accounts

Paid holidays, Unlimited Paid Time Off (Personal, Sick, Vacation), and Summer Fridays

Additional Perks: Family Leave, Well‑Being Programs, and Commuter Benefits

New hires are typically brought into the organization between the minimum to midpoint of the salary range posted depending on qualifications, internal equity, and the budgeted amount for the role.

Location Tri‑State area (NY, NJ, CT) within easy reach of New York City area to come in for day trips. We believe that our best work happens in a hybrid working environment. If you are in the NYC (or commutable surrounding distance) hub we want to see you in person 2 days a week. That could mean in our office, in our client’s office, on the road with them or attending an industry event.

M Booth & Associates is an equal opportunity employer. All candidates will be considered for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

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