Swisher International, Inc.
For the past 162 years, Swisher has been an industry leader known for its iconic products and commitment to high quality standards. With a rich history, Swisher serves adult consumers through a diverse range of businesses, including Swisher Sweets Cigar Company, Helme Tobacco Co., Hempire, Rogue Holdings, and Drew Estate: The Rebirth of Cigars. We have a passion for people and helping them build rewarding careers. If you’re ready to create excitement and drive what’s next in the industry, we’d love to hear from you.
The Category Manager plays a key role in turning insights into actionable strategies that drive category growth, retail excellence, and shopper engagement. This role bridges data analysis, customer collaboration, and in-market execution—translating insights into clear, customer-ready category recommendations that deliver measurable impact.
Key Responsibilities
Own and deliver tailored category strategies for assigned channels or customer segments that align with overall commercial and marketing priorities
Develop category narratives that connect shopper insights with growth strategies, supporting both internal and customer-facing presentations
Support planogram development, assortment optimization, and shelf strategy to ensure product placement drives conversion and category performance
Collaborate with Shopper Insights and Sales to design activation plans that connect strategy to execution at retail
Track, analyze, and report on key performance metrics, including post-mortem reviews to assess effectiveness and identify future opportunities
Maintain strong partnerships with customers to ensure category strategies reflect both shopper needs and retailer priorities
Qualifications
Bachelor’s degree in Business, Marketing, Analytics, or related field
Minimum 5 years of experience in category management, shopper insights, or commercial strategy within CPG, retail, or related industries
Proficiency with syndicated data tools (Circana/IRI, Nielsen, Numerator) and visualization platforms (Power BI, Tableau)
Experience supporting planogram development and assortment planning processes
Strong communication and presentation skills, with an aptitude for data-driven storytelling
Deep understanding of category principles and data-driven growth levers
Ability to tailor recommendations by channel and customer type
Skilled in Blue Yonder, Nielsen Spaceman, or similar tools for assortment and shelf optimization
Strong ability to translate complex data into compelling visual stories that inspire action
Proven ability to collaborate effectively with customers and internal cross-functional teams
Travel: 20-30%
What We Offer
Base salary and bonus program
Medical, dental, vision, life insurance effective on date of hire
Generous 401(k) Plan
Defined Contribution Plan
Paid vacation and paid holidays
Tuition reimbursement
Official Contact Information
Email: All official emails will come from an @Swisher.com address
Website: Verify job listings and contact details on https://careers.swisher.com
Important: We will never contact you via Teams, Zoom, or Google Meets. If you qualify for an interview the proper meeting method will be shared with you beforehand. Confidential information should only be shared through secure methods outside of email.
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The Category Manager plays a key role in turning insights into actionable strategies that drive category growth, retail excellence, and shopper engagement. This role bridges data analysis, customer collaboration, and in-market execution—translating insights into clear, customer-ready category recommendations that deliver measurable impact.
Key Responsibilities
Own and deliver tailored category strategies for assigned channels or customer segments that align with overall commercial and marketing priorities
Develop category narratives that connect shopper insights with growth strategies, supporting both internal and customer-facing presentations
Support planogram development, assortment optimization, and shelf strategy to ensure product placement drives conversion and category performance
Collaborate with Shopper Insights and Sales to design activation plans that connect strategy to execution at retail
Track, analyze, and report on key performance metrics, including post-mortem reviews to assess effectiveness and identify future opportunities
Maintain strong partnerships with customers to ensure category strategies reflect both shopper needs and retailer priorities
Qualifications
Bachelor’s degree in Business, Marketing, Analytics, or related field
Minimum 5 years of experience in category management, shopper insights, or commercial strategy within CPG, retail, or related industries
Proficiency with syndicated data tools (Circana/IRI, Nielsen, Numerator) and visualization platforms (Power BI, Tableau)
Experience supporting planogram development and assortment planning processes
Strong communication and presentation skills, with an aptitude for data-driven storytelling
Deep understanding of category principles and data-driven growth levers
Ability to tailor recommendations by channel and customer type
Skilled in Blue Yonder, Nielsen Spaceman, or similar tools for assortment and shelf optimization
Strong ability to translate complex data into compelling visual stories that inspire action
Proven ability to collaborate effectively with customers and internal cross-functional teams
Travel: 20-30%
What We Offer
Base salary and bonus program
Medical, dental, vision, life insurance effective on date of hire
Generous 401(k) Plan
Defined Contribution Plan
Paid vacation and paid holidays
Tuition reimbursement
Official Contact Information
Email: All official emails will come from an @Swisher.com address
Website: Verify job listings and contact details on https://careers.swisher.com
Important: We will never contact you via Teams, Zoom, or Google Meets. If you qualify for an interview the proper meeting method will be shared with you beforehand. Confidential information should only be shared through secure methods outside of email.
#J-18808-Ljbffr