SalaryGuide
Responsibilities
Design and optimize full-funnel programs that generate MQLs, SQLs, opportunities, and measurable pipeline contribution. Develop audience segmentation, messaging, and channel mix recommendations based on funnel insights. Set performance KPIs, track campaign impact, and continuously improve ROI. Plan and manage integrated campaigns across paid media, email, content, landing pages, and partnerships. Oversee development of assets required to fuel campaigns (landing pages, nurture flows, ad creative, content briefs, one-pagers). Collaborate with internal stakeholders to align campaigns with product positioning and GTM goals. Translate strategy into clear, detailed creative briefs for designers, content specialists, media buyers, and external partners. Manage the production workflow for campaign assets, including copy, design, and landing page builds.
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Design and optimize full-funnel programs that generate MQLs, SQLs, opportunities, and measurable pipeline contribution. Develop audience segmentation, messaging, and channel mix recommendations based on funnel insights. Set performance KPIs, track campaign impact, and continuously improve ROI. Plan and manage integrated campaigns across paid media, email, content, landing pages, and partnerships. Oversee development of assets required to fuel campaigns (landing pages, nurture flows, ad creative, content briefs, one-pagers). Collaborate with internal stakeholders to align campaigns with product positioning and GTM goals. Translate strategy into clear, detailed creative briefs for designers, content specialists, media buyers, and external partners. Manage the production workflow for campaign assets, including copy, design, and landing page builds.
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