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Hawkeye Search Group

TikTok Shop Specialist

Hawkeye Search Group, New York, New York, us, 10261

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TikTok Shop Specialist New York City | In-Office Mon–Thurs

A fast-growing brand accelerator is hiring a TikTok Shop Specialist to help drive growth across their portfolio of brands. This role is at the forefront of TikTok commerce—managing storefronts, overseeing creator communities, running paid ads, and driving campaigns that convert.

This role is ideal for a candidate with hands‑on experience in TikTok Shop, influencer marketing, UGC strategy, and TikTok paid ads.

Responsibilities

Manage and optimize TikTok Shop storefronts across multiple brands

Plan and execute creator campaigns, including commission bursts, product seeding, livestream support, and paid media initiatives (GMV Max & Shop Ads)

Oversee UGC strategy—source, review, and deploy content to support paid, organic, and affiliate growth

Host and support TikTok Shop live sessions to drive conversions and affiliate engagement

Oversee creator communities via WhatsApp and/or Discord, ensuring regular communication, updates, and campaign alignment

Manage and optimize TikTok Ads, including GMV Max and Shop Ads, in partnership with marketing and performance teams

Work with affiliate programs (e.g. TikTok Shop and Shopify Collabs) to drive creator engagement and performance

Plan and execute product promotions and campaigns, aligning timing and messaging with creator pushes and platform features

Analyze performance data, creator metrics, and campaign ROI to continuously improve strategy

Qualifications

2–4 years of hands‑on experience with TikTok Shop and creator management

Strong understanding of short‑form content, UGC, and TikTok trends

Experience running livestreams and supporting live selling activations

Skilled in campaign planning, creator outreach, and relationship management

Experience managing TikTok Ads (GMV Max / Shop Ads) and understanding of attribution and platform metrics

Comfortable engaging and managing creator communities across group chats and online forums

Highly organized, collaborative, and results‑oriented with a pulse on what's working on the platform

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