Medium
About the Role
Actian is a leading provider of data management and data intelligence solutions, empowering businesses to harness the full power of their data and AI strategy.
As
Principal PMM
focused on AI products and capabilities, you will lead product marketing strategy for Actian's database, data intelligence, and business intelligence portfolio. This is a high-impact role that combines strategic thinking with hands‑on execution, requiring deep technical understanding and the ability to message AI/ML concepts, LLMs, and agent frameworks (e.g. LangGraph, MCP Servers, Cursor AI) to diverse audiences.
You will be the voice of our AI story in the market, crafting compelling narratives and content that differentiate Actian as a strategic AI partner. This role is critical to our expansion into the rapidly growing agentic AI and automation ecosystem.
Key Responsibilities
Positioning, Messaging, & Content
Develop differentiated messaging, value propositions, and assets for Actian’s AI-based products and technologies with a focus on agents and orchestration, agent activity tracking, security/compliance enforcement, and business impact analytics
Partner with R&D and SE teams to translate engineering concepts into user‑centric messaging and narratives for technical and business audiences
Partner with CSM to translate customer success into compelling assets and product stories that build trust and accelerate adoption
Develop demand generation content that resonates with technical and non‑technical audiences
Customize value proposition, messaging, and buyer journey content per ICP
Go-to-Market Strategy & Execution
Execute launch strategy and bill of materials (BOM) development for AI products
Map portfolio AI capabilities to end‑user problems and business initiatives
Create sales plays and campaigns that drive adoption and pipeline impact
Build and deliver internal enablement materials and training: product tours, email cadences, pitch decks, datasheets, and demo scripts
Create messaging and content for cross‑sell expansion programs within the Actian portfolio
Market Analysis & Competitive Intelligence
Monitor competitive landscape and provide strategic recommendations for product positioning and PM roadmap input
Conduct market research to identify emerging growth opportunities in ML, edge computing, and robotics partnerships
Contribute to technical competitive differentiation and market expectations for AI-driven automation
Qualifications
5+ years’ PMM experience in enterprise software with a focus on data, analytics, cloud, SaaS, or adjacent technologies
1-2 years’ PMM experience owning AI/ML products with hands‑on experience deploying or running AI agents or AL/ML workflow automations
Strong understanding of AI/ML ecosystem and trends including AI data analysts, MCP servers, LangGraph, vector databases, RAG, and LLM applications
Exceptional storytelling ability with talent for translating technical features into business value
Experience with free trials and product‑led sales growth models
Technical background preferred
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Actian is a leading provider of data management and data intelligence solutions, empowering businesses to harness the full power of their data and AI strategy.
As
Principal PMM
focused on AI products and capabilities, you will lead product marketing strategy for Actian's database, data intelligence, and business intelligence portfolio. This is a high-impact role that combines strategic thinking with hands‑on execution, requiring deep technical understanding and the ability to message AI/ML concepts, LLMs, and agent frameworks (e.g. LangGraph, MCP Servers, Cursor AI) to diverse audiences.
You will be the voice of our AI story in the market, crafting compelling narratives and content that differentiate Actian as a strategic AI partner. This role is critical to our expansion into the rapidly growing agentic AI and automation ecosystem.
Key Responsibilities
Positioning, Messaging, & Content
Develop differentiated messaging, value propositions, and assets for Actian’s AI-based products and technologies with a focus on agents and orchestration, agent activity tracking, security/compliance enforcement, and business impact analytics
Partner with R&D and SE teams to translate engineering concepts into user‑centric messaging and narratives for technical and business audiences
Partner with CSM to translate customer success into compelling assets and product stories that build trust and accelerate adoption
Develop demand generation content that resonates with technical and non‑technical audiences
Customize value proposition, messaging, and buyer journey content per ICP
Go-to-Market Strategy & Execution
Execute launch strategy and bill of materials (BOM) development for AI products
Map portfolio AI capabilities to end‑user problems and business initiatives
Create sales plays and campaigns that drive adoption and pipeline impact
Build and deliver internal enablement materials and training: product tours, email cadences, pitch decks, datasheets, and demo scripts
Create messaging and content for cross‑sell expansion programs within the Actian portfolio
Market Analysis & Competitive Intelligence
Monitor competitive landscape and provide strategic recommendations for product positioning and PM roadmap input
Conduct market research to identify emerging growth opportunities in ML, edge computing, and robotics partnerships
Contribute to technical competitive differentiation and market expectations for AI-driven automation
Qualifications
5+ years’ PMM experience in enterprise software with a focus on data, analytics, cloud, SaaS, or adjacent technologies
1-2 years’ PMM experience owning AI/ML products with hands‑on experience deploying or running AI agents or AL/ML workflow automations
Strong understanding of AI/ML ecosystem and trends including AI data analysts, MCP servers, LangGraph, vector databases, RAG, and LLM applications
Exceptional storytelling ability with talent for translating technical features into business value
Experience with free trials and product‑led sales growth models
Technical background preferred
#J-18808-Ljbffr