Warner Music Group
Director, Direct-to-Fan (Off-Roster Catalog)
Warner Music Group, New York, New York, us, 10261
Director, Direct-to-Fan (Off‑Roster Catalog)
Apply for the
Director, Direct-to-Fan (Off‑Roster Catalog)
role at
Warner Music Group .
Job Overview At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game‑changing creatives and passionate team members. Here we turn dreams into stardom and audiences into fans. We guide everything with the three core values that underpin our diverse businesses:
Curiosity:
We thrive on immersing ourselves in culture, breaking barriers, and fueling innovation.
Collaboration:
Building music and bringing it to the world is teamwork—great ideas travel globally.
Commitment:
We pursue excellence, act with integrity, and deliver on promises.
WMG is home to a wide range of artists, musicians, and songwriters. We create a work environment that values, appreciates, and respects everyone and encourages applications from diverse backgrounds.
Key Information Title:
Director, Direct-to-Fan (Off‑Roster Catalog)
Reports To:
SVP, Global Direct-to-Fan Services
Department:
Direct-to-Fan Services, Global Marketing
Location:
New York, NY
Team The Global Direct‑to‑Fan Services team connects fans with catalog repertoire, builds modern fan engagement into campaigns and catalog initiatives, and works closely with WMG’s global catalog team, Global Marketing’s Audience and Fan Engagement teams to deliver data‑driven programs that strengthen fan relationships and unlock long‑term value from catalog.
Your Role Reporting to the SVP, Global Direct‑to‑Fan Services, the Director is a strategist who views fandom as both culture and commerce. They champion new platforms, technologies, and community‑first models that give fans real value, ensuring WMG’s catalog remains at the forefront of how music and fandom evolve.
Responsibilities
Partner with senior leadership to shape and execute a global D2F strategy that puts the fan at the center of every catalog initiative.
Advocate for a “fan‑first” approach, embedding direct‑to‑fan mechanics into marketing plans to ensure storytelling leads to long‑term engagement.
Drive the adoption of new platforms, community models, and digital tools to keep WMG’s catalog at the cutting edge of fandom.
Collaborate with Audience teams to move fans through the funnel, turning social media followers into active participants via direct communication and first‑party data.
Serve as a strategic advisor to global marketers, providing insights and best practices to navigate the evolving D2F landscape.
Define and track KPIs that measure fan growth and lifetime value, proving the impact of your strategies through clear, data‑backed reporting.
Monitor global trends in digital culture and catalog consumption to keep our labels leaders in the space.
About You
7+ years of experience in direct‑to‑fan, digital marketing, or fan engagement roles, preferably with a multi‑market or global scope.
Modern strategist who thrives at the intersection of music culture, technology, and commerce.
Strong partnership builder with proven ability to influence senior stakeholders and cross‑functional teams.
Deep understanding of fan behavior, community‑building platforms, and using data to drive creative decisions.
Highly familiar with CRM, e‑commerce, and the digital tools that power the modern music industry.
Passionate about music history and believe in the power of fandom to sustain and grow an artist’s legacy indefinitely.
We’d Love It if You Also Had
Fluency in Spanish.
Experience working specifically with heritage artists or legendary music catalogs.
Enjoy experimenting with Web3, DAO, or other emerging community‑governance models.
About Us As the home to 10,000 projects across world‑premier labels, Warner Music Group champions emerging artists and global superstars. Our publishing company, Warner Chappell Music, represents songwriters and producers worldwide. WMG also supports the independent community through ADA and houses the artist services division WMX. Together, we are
Warner Music Group: Independent Minds. Major Sound.
How to Apply Click the “Apply” link at the top of the page or apply directly with LinkedIn. Applying with LinkedIn imports your profile but still allows you to upload a resume and cover letter.
Location Requirements This position requires a minimum of four days per week in the office. In‑office collaboration is essential for talent development and strong working relationships.
Salary Range $105,000 to $115,000 annually. Pay ranges are subject to change based on experience and business needs.
Equal Opportunity Warner Music Group is an Equal Opportunity Employer.
Benefits at a Glance (2026) See attached
2026 Benefits At A Glance .
Additional Documents
EVerify Participation Poster.pdf
Right To Work .pdf
#J-18808-Ljbffr
Director, Direct-to-Fan (Off‑Roster Catalog)
role at
Warner Music Group .
Job Overview At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game‑changing creatives and passionate team members. Here we turn dreams into stardom and audiences into fans. We guide everything with the three core values that underpin our diverse businesses:
Curiosity:
We thrive on immersing ourselves in culture, breaking barriers, and fueling innovation.
Collaboration:
Building music and bringing it to the world is teamwork—great ideas travel globally.
Commitment:
We pursue excellence, act with integrity, and deliver on promises.
WMG is home to a wide range of artists, musicians, and songwriters. We create a work environment that values, appreciates, and respects everyone and encourages applications from diverse backgrounds.
Key Information Title:
Director, Direct-to-Fan (Off‑Roster Catalog)
Reports To:
SVP, Global Direct-to-Fan Services
Department:
Direct-to-Fan Services, Global Marketing
Location:
New York, NY
Team The Global Direct‑to‑Fan Services team connects fans with catalog repertoire, builds modern fan engagement into campaigns and catalog initiatives, and works closely with WMG’s global catalog team, Global Marketing’s Audience and Fan Engagement teams to deliver data‑driven programs that strengthen fan relationships and unlock long‑term value from catalog.
Your Role Reporting to the SVP, Global Direct‑to‑Fan Services, the Director is a strategist who views fandom as both culture and commerce. They champion new platforms, technologies, and community‑first models that give fans real value, ensuring WMG’s catalog remains at the forefront of how music and fandom evolve.
Responsibilities
Partner with senior leadership to shape and execute a global D2F strategy that puts the fan at the center of every catalog initiative.
Advocate for a “fan‑first” approach, embedding direct‑to‑fan mechanics into marketing plans to ensure storytelling leads to long‑term engagement.
Drive the adoption of new platforms, community models, and digital tools to keep WMG’s catalog at the cutting edge of fandom.
Collaborate with Audience teams to move fans through the funnel, turning social media followers into active participants via direct communication and first‑party data.
Serve as a strategic advisor to global marketers, providing insights and best practices to navigate the evolving D2F landscape.
Define and track KPIs that measure fan growth and lifetime value, proving the impact of your strategies through clear, data‑backed reporting.
Monitor global trends in digital culture and catalog consumption to keep our labels leaders in the space.
About You
7+ years of experience in direct‑to‑fan, digital marketing, or fan engagement roles, preferably with a multi‑market or global scope.
Modern strategist who thrives at the intersection of music culture, technology, and commerce.
Strong partnership builder with proven ability to influence senior stakeholders and cross‑functional teams.
Deep understanding of fan behavior, community‑building platforms, and using data to drive creative decisions.
Highly familiar with CRM, e‑commerce, and the digital tools that power the modern music industry.
Passionate about music history and believe in the power of fandom to sustain and grow an artist’s legacy indefinitely.
We’d Love It if You Also Had
Fluency in Spanish.
Experience working specifically with heritage artists or legendary music catalogs.
Enjoy experimenting with Web3, DAO, or other emerging community‑governance models.
About Us As the home to 10,000 projects across world‑premier labels, Warner Music Group champions emerging artists and global superstars. Our publishing company, Warner Chappell Music, represents songwriters and producers worldwide. WMG also supports the independent community through ADA and houses the artist services division WMX. Together, we are
Warner Music Group: Independent Minds. Major Sound.
How to Apply Click the “Apply” link at the top of the page or apply directly with LinkedIn. Applying with LinkedIn imports your profile but still allows you to upload a resume and cover letter.
Location Requirements This position requires a minimum of four days per week in the office. In‑office collaboration is essential for talent development and strong working relationships.
Salary Range $105,000 to $115,000 annually. Pay ranges are subject to change based on experience and business needs.
Equal Opportunity Warner Music Group is an Equal Opportunity Employer.
Benefits at a Glance (2026) See attached
2026 Benefits At A Glance .
Additional Documents
EVerify Participation Poster.pdf
Right To Work .pdf
#J-18808-Ljbffr