CRO Specialist

CRO SpecialistJoin Medi-Market Group and help shape the future of health and well-being **About Medi-Market:**Since 2014, Medi-Market has established itself as a key player in health and well-being in Belgium, Luxembourg, the Netherlands, Italy, and Spain. Our mission is clear: to make high-quality expertise accessible to everyone at the fairest price. **Our strengths**A unique omnichannel ecosystem, made up of more than 160 points of sale (parapharmacies, pharmacies, institutes) and two high-performing webshops, enabling us to offer our customers a seamless, modern, and consistent experience. A community of more than 2,000 passionate and committed employees, driven by the desire to innovate, learn, and improve the daily lives of millions of people.A fast-growing company that continuously rethinks the standards of health retail and aims to become a European leader in the sector. Because Medi-Market is much more than a company: it is a young, ambitious, and constantly evolving group where every talent can have a real impact. We are strengthening our digital capabilities, deepening our expertise, and launching innovative projects to shape the future of the health and well-being market.Joining Medi-Market means taking part in an exciting human and entrepreneurial adventure, serving a mission that truly makes sense.## ## **Role & Responsibilities**As a CRO Specialist, you will drive continuous improvement of the ecommerce funnel by identifying friction points and optimisation opportunities across the customer journey. You will design and execute A/B tests, analyse results, and translate insights into measurable improvements in conversion and revenue. This role plays a central part in enhancing the performance and efficiency of our ecommerce platform.## **Main duties*****Key Responsibilities:**** Define and maintain the **CRO roadmap**, prioritising optimisation initiatives based on data and business impact.* Analyse ecommerce funnels to detect drop-offs and identify opportunities to improve conversion across navigation, product discovery, cart usage, and checkout flows.* Design, run, and analyse **A/B tests** and controlled experiments to validate optimisation hypotheses.* Collaborate with the Web & Insights Analyst and UX & Analytics Specialist to combine quantitative data with UX insights.* Recommend and support improvements to product pages, category structures, forms, CTAs, and onsite content to increase conversion.* Work closely with IT and external development partners to implement test variations and deploy winning experiences.* Provide clear reporting on CRO initiatives, test results, and performance impacts.* Support larger ecommerce projects and feature improvements with a conversion-focused perspective.***Main Competencies**** Strong knowledge of CRO methodologies, funnel analysis, and A/B testing* Proficiency with testing and behavioural analytics tools (no tools listed intentionally)* Ability to interpret experiment results and derive actionable insights* Analytical* Structured* Detail-oriented* Curious* Autonomous* Strong communicator* Collaborative## **Profile :*** Master Degree (or equivalent relevant experience)* Fluent in French or Dutch, with professional proficiency in English* A minimum of 3 to 5 years of experience in a similar role is required.**What we offer** • A permanent contract with a competitive salary package, including 5 additional leave days, group insurance, hospitalization insurance, meal vouchers, and access to a wellness app. • A modern, pleasant, dynamic, and supportive working environment where your development is a priority. • Comprehensive and practical training on our tools, methods, and processes to help you quickly build your skills. • Real challenges within a fast-growing Belgian company with international reach, offering numerous opportunities for career development and progression. • Flexible hybrid working arrangements, ensuring a healthy balance between on-site presence and remote work. Join the Medi-Market adventure and help make health and well-being accessible to everyone!Medi-Market is a Belgian company in full expansion. Our ambition and mission is to make health and well-being accessible to everyone.To achieve this, we need colleagues with a plus in personality, expertise and ambition.Whatever role you take up in our company, you will always contribute to this mission! #J-18808-Ljbffr