hummel
Area Sales Manager – Belgium
Are you a relationship builder with a passion for football, sport and grassroots communities? Do you thrive in a commercial role where you help clubs grow, empower retailers, and build teamwear partnerships that last for years? Then you might be our new Area Sales Manager – Belgium at hummel!
A Quick Look at the Role Location:
Belgium (national scope; regional allocation will be defined as the team grows) Team:
Benelux Working hours:
Full-time Application deadline:
16th of January 2026
Join the Team! As Area Sales Manager Belgium, you will join hummel’s international sales organization – a passionate team of colleagues across Europe dedicated to growing one of the world’s most iconic sports brands. This is not just a sales role – it is your opportunity to strengthen hummel’s footprint in the Belgian amateur football landscape. You will build strong partnerships with clubs across the country, always in close collaboration with our retail partners, who form the commercial backbone of our teamwear business. You will be at the heart of bringing hummel to life on and off the pitch, creating meaningful relationships that combine sport, culture, and community.
More About the Role and Your Responsibilities As Area Sales Manager Belgium, you will drive the development and growth of our club business. You will focus on identifying opportunities, winning new clubs, and supporting retailers in delivering best‑in‑class teamwear service.
Develop and grow the hummel teamwear business across Belgium
Manage club and retail opportunities with a flexible regional focus, depending on team composition and market needs
Identify, approach, and secure long‑term partnerships with amateur football clubs
Support retail partners in pitches, negotiations, and onboarding of new clubs
Build strong relationships with club boards, decision makers, and community stakeholders
Ensure that retailers have the right sell‑in tools, product knowledge, and operational support to win in the market
Collaborate closely with marketing and product teams to activate the hummel brand at grassroots level
Analyze market trends, club movements, and competitive activity to proactively identify growth opportunities
Provide accurate forecasting, pipeline insights, and club performance reporting
Work closely with the Operations Specialist to secure smooth order and delivery processes
Report directly to the Sales Director Benelux
How to Make the Team We are looking for a driven and relationship‑focused commercial talent who knows how to turn opportunities into long‑term partnerships.
To succeed in the role, we expect that you:
Bring experience in B2B sales, teamwear, or sports retail – or have a strong affinity with the sports ecosystem
Are a natural relationship builder who enjoys meeting clubs, supporting retailers, and being active in the market
Combine commercial drive with hands‑on execution
Work independently, proactively, and structured in a fast‑moving environment
Are flexible, solution‑oriented, and thrive in a growth phase where not everything is fully built yet
Communicate fluently in Dutch and English (and preferably also French)
Have a natural passion for football, community, and sport culture
Welcome to hummel At hummel, we’re a strong community built on team spirit, passion, and the will to make a difference. You will join an international company in growth, where culture, creativity, and a love for the game drive us forward.
With us, you get:
A strong community with an informal tone
Flexible working hours – including 1 hour of sport during work hours
A workplace with a strong brand DNA and proud cultural heritage
⚖️ Space for both ambition and balance
Want to Join the Team? Send your application and CV via the link below no later than 16.01.2025. We conduct interviews on an ongoing basis and may close the posting early if the right player joins the game.
We look forward to hearing from you!
hummel – doing good while doing business We always play to win – but we do it with heart. At hummel, we combine strong values with business ambition and work every day to create a workplace where people grow, relationships are strengthened, and ideas take flight.
#J-18808-Ljbffr
A Quick Look at the Role Location:
Belgium (national scope; regional allocation will be defined as the team grows) Team:
Benelux Working hours:
Full-time Application deadline:
16th of January 2026
Join the Team! As Area Sales Manager Belgium, you will join hummel’s international sales organization – a passionate team of colleagues across Europe dedicated to growing one of the world’s most iconic sports brands. This is not just a sales role – it is your opportunity to strengthen hummel’s footprint in the Belgian amateur football landscape. You will build strong partnerships with clubs across the country, always in close collaboration with our retail partners, who form the commercial backbone of our teamwear business. You will be at the heart of bringing hummel to life on and off the pitch, creating meaningful relationships that combine sport, culture, and community.
More About the Role and Your Responsibilities As Area Sales Manager Belgium, you will drive the development and growth of our club business. You will focus on identifying opportunities, winning new clubs, and supporting retailers in delivering best‑in‑class teamwear service.
Develop and grow the hummel teamwear business across Belgium
Manage club and retail opportunities with a flexible regional focus, depending on team composition and market needs
Identify, approach, and secure long‑term partnerships with amateur football clubs
Support retail partners in pitches, negotiations, and onboarding of new clubs
Build strong relationships with club boards, decision makers, and community stakeholders
Ensure that retailers have the right sell‑in tools, product knowledge, and operational support to win in the market
Collaborate closely with marketing and product teams to activate the hummel brand at grassroots level
Analyze market trends, club movements, and competitive activity to proactively identify growth opportunities
Provide accurate forecasting, pipeline insights, and club performance reporting
Work closely with the Operations Specialist to secure smooth order and delivery processes
Report directly to the Sales Director Benelux
How to Make the Team We are looking for a driven and relationship‑focused commercial talent who knows how to turn opportunities into long‑term partnerships.
To succeed in the role, we expect that you:
Bring experience in B2B sales, teamwear, or sports retail – or have a strong affinity with the sports ecosystem
Are a natural relationship builder who enjoys meeting clubs, supporting retailers, and being active in the market
Combine commercial drive with hands‑on execution
Work independently, proactively, and structured in a fast‑moving environment
Are flexible, solution‑oriented, and thrive in a growth phase where not everything is fully built yet
Communicate fluently in Dutch and English (and preferably also French)
Have a natural passion for football, community, and sport culture
Welcome to hummel At hummel, we’re a strong community built on team spirit, passion, and the will to make a difference. You will join an international company in growth, where culture, creativity, and a love for the game drive us forward.
With us, you get:
A strong community with an informal tone
Flexible working hours – including 1 hour of sport during work hours
A workplace with a strong brand DNA and proud cultural heritage
⚖️ Space for both ambition and balance
Want to Join the Team? Send your application and CV via the link below no later than 16.01.2025. We conduct interviews on an ongoing basis and may close the posting early if the right player joins the game.
We look forward to hearing from you!
hummel – doing good while doing business We always play to win – but we do it with heart. At hummel, we combine strong values with business ambition and work every day to create a workplace where people grow, relationships are strengthened, and ideas take flight.
#J-18808-Ljbffr