? A Pup Above
At A Pup Above, we believe our pets deserve the same quality food we do—real ingredients, real nutrition, and real transparency. We’re revolutionizing the pet food industry with our gently cooked, sous‑vide meals made from 100% human‑grade ingredients. Sustainability, health, and honesty drive everything we do.
We’re looking for a scrappy, entrepreneurial
Head of Growth
to lead and scale our DTC and ecommerce business. If you want to help build a purpose‑driven dog food brand and make a real impact in the lives of dogs and their parents, we’d love to meet you. The Role
The Head of Growth will own the strategy and day‑to‑day execution for our Direct‑to‑Consumer and ecommerce channels across Apupabove.com and Amazon. You’ll manage performance marketing, Shopify Plus optimization, Amazon channel development, subscriptions, CRM/lifecycle, and analytics while hitting DTC revenue and profitability goals. This is a high‑impact, hands‑on role for someone who thrives in fast‑moving environments, can prioritize ruthlessly, and excels at both strategy and execution. You’ll work closely with Creative, Operations, Finance, and Customer Experience, and manage agencies and freelancers. Key Responsibilities
Own growth and performance across Shopify Plus and Amazon. Develop and execute a full‑funnel strategy spanning acquisition, conversion, retention, and LTV. Partner with Finance and Marketing leadership on budget planning and pacing. Shopify Plus, CRO & Onsite Experience
Own the Shopify Plus storefront: UX, navigation, PDPs, merchandising, bundling, & subscription flows. Lead CRO efforts with a strong A/B testing roadmap across PDPs, landing pages, and checkout. Prioritize and implement site improvements with dev partners to increase conversion rate and AOV. Performance Marketing
Manage and scale paid acquisition across Meta, Google, TikTok, Amazon Ads, affiliate, influencer, and emerging channels. Optimize spend for both near‑term ROAS and long‑term LTV efficiency. Drive New‑to‑Brand growth through audience segmentation and creative/funnel testing. Lead and manage agency partners. CRM, Lifecycle & Subscriptions
Own lifecycle marketing across Klaviyo & Postscript, including segmentation, flows & personalization. Grow subscription revenue through churn reduction tactics and optimization. Partner with Creative and agency partners to drive revenue and retention‑driven programs. Amazon and Marketplace Expansion
Build and own Amazon channel strategy including setup, PDPs, SEO, pricing integrity, ads & reporting. Oversee Amazon Advertising performance and agency/execution partners. Analytics & Reporting
Build dashboards and reporting frameworks (Shopify Plus, GA4, Amazon). Own performance metrics including CAC, LTV, ROAS, AOV, conversion rate, & retention analytics. Provide clear weekly, monthly, and quarterly business insights to the leadership team. Cross‑Functional Collaboration
Partner with Creative for briefs, content needs, and testing. Coordinate with Operations on inventory, forecasting, and promo calendars. Align with Finance on budgeting, pacing, and revenue planning. Who You Are
A strategic and hands‑on growth marketer with a builder mindset. Scrappy and entrepreneurial; adept at prioritizing resources. Highly data‑driven with strong instincts around CAC/LTV trade‑offs and optimization. Comfortable operating with autonomy in a fast‑paced, scaling environment. Excellent collaborator across creative, ops, finance, and external partners. Experienced owning a P&L or key revenue targets. Qualifications
6–8+ years in DTC ecommerce or digital growth (CPG or Pet strongly preferred). Direct experience launching or scaling Amazon (Seller Central and/or Vendor Central). Deep experience managing paid acquisition across Meta, Google, and Amazon Advertising. Hands‑on ownership of a Shopify Plus storefront. Strong understanding of CRO, onsite optimization, and merchandising principles. Experience with CRM/lifecycle marketing (Klaviyo, SMS,). Experience managing agencies and holding partners accountable to KPIs. Proficiency with analytics tools (GA4, Shopify Plus dashboards, Amazon reporting). Experience with subscription businesses and LTV‑focused growth models. What We Offer
Competitive salary and performance‑based bonuses Company equity opportunity Health, dental, and vision insurance Unlimited Paid Vacation 12 company holidays Fully remote role A fun, mission‑driven team passionate about pets and the planet Discounted A Pup Above products for your furry best friend Seniority level
Director Employment type
Full‑time Job function
Marketing and Sales Industries
Food and Beverage Manufacturing New York, United States $200,000.00‑$240,000.00
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Head of Growth
to lead and scale our DTC and ecommerce business. If you want to help build a purpose‑driven dog food brand and make a real impact in the lives of dogs and their parents, we’d love to meet you. The Role
The Head of Growth will own the strategy and day‑to‑day execution for our Direct‑to‑Consumer and ecommerce channels across Apupabove.com and Amazon. You’ll manage performance marketing, Shopify Plus optimization, Amazon channel development, subscriptions, CRM/lifecycle, and analytics while hitting DTC revenue and profitability goals. This is a high‑impact, hands‑on role for someone who thrives in fast‑moving environments, can prioritize ruthlessly, and excels at both strategy and execution. You’ll work closely with Creative, Operations, Finance, and Customer Experience, and manage agencies and freelancers. Key Responsibilities
Own growth and performance across Shopify Plus and Amazon. Develop and execute a full‑funnel strategy spanning acquisition, conversion, retention, and LTV. Partner with Finance and Marketing leadership on budget planning and pacing. Shopify Plus, CRO & Onsite Experience
Own the Shopify Plus storefront: UX, navigation, PDPs, merchandising, bundling, & subscription flows. Lead CRO efforts with a strong A/B testing roadmap across PDPs, landing pages, and checkout. Prioritize and implement site improvements with dev partners to increase conversion rate and AOV. Performance Marketing
Manage and scale paid acquisition across Meta, Google, TikTok, Amazon Ads, affiliate, influencer, and emerging channels. Optimize spend for both near‑term ROAS and long‑term LTV efficiency. Drive New‑to‑Brand growth through audience segmentation and creative/funnel testing. Lead and manage agency partners. CRM, Lifecycle & Subscriptions
Own lifecycle marketing across Klaviyo & Postscript, including segmentation, flows & personalization. Grow subscription revenue through churn reduction tactics and optimization. Partner with Creative and agency partners to drive revenue and retention‑driven programs. Amazon and Marketplace Expansion
Build and own Amazon channel strategy including setup, PDPs, SEO, pricing integrity, ads & reporting. Oversee Amazon Advertising performance and agency/execution partners. Analytics & Reporting
Build dashboards and reporting frameworks (Shopify Plus, GA4, Amazon). Own performance metrics including CAC, LTV, ROAS, AOV, conversion rate, & retention analytics. Provide clear weekly, monthly, and quarterly business insights to the leadership team. Cross‑Functional Collaboration
Partner with Creative for briefs, content needs, and testing. Coordinate with Operations on inventory, forecasting, and promo calendars. Align with Finance on budgeting, pacing, and revenue planning. Who You Are
A strategic and hands‑on growth marketer with a builder mindset. Scrappy and entrepreneurial; adept at prioritizing resources. Highly data‑driven with strong instincts around CAC/LTV trade‑offs and optimization. Comfortable operating with autonomy in a fast‑paced, scaling environment. Excellent collaborator across creative, ops, finance, and external partners. Experienced owning a P&L or key revenue targets. Qualifications
6–8+ years in DTC ecommerce or digital growth (CPG or Pet strongly preferred). Direct experience launching or scaling Amazon (Seller Central and/or Vendor Central). Deep experience managing paid acquisition across Meta, Google, and Amazon Advertising. Hands‑on ownership of a Shopify Plus storefront. Strong understanding of CRO, onsite optimization, and merchandising principles. Experience with CRM/lifecycle marketing (Klaviyo, SMS,). Experience managing agencies and holding partners accountable to KPIs. Proficiency with analytics tools (GA4, Shopify Plus dashboards, Amazon reporting). Experience with subscription businesses and LTV‑focused growth models. What We Offer
Competitive salary and performance‑based bonuses Company equity opportunity Health, dental, and vision insurance Unlimited Paid Vacation 12 company holidays Fully remote role A fun, mission‑driven team passionate about pets and the planet Discounted A Pup Above products for your furry best friend Seniority level
Director Employment type
Full‑time Job function
Marketing and Sales Industries
Food and Beverage Manufacturing New York, United States $200,000.00‑$240,000.00
#J-18808-Ljbffr