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Asure Software

Growth Marketing Manager

Asure Software, Santa Ana, California, United States, 92725

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Join us as a

Growth Marketing Manager

at

Asure Software .

Asure Software is a high‑growth Human Capital Management (HCM) platform that helps more than 80,000 clients build great teams and stay compliant. Over 600 employees work across payroll, HR, and time & attendance software, together with online compliance tools and a fully outsourced HR department.

The role is based on‑site in Santa Ana, CA, with flexibility for hybrid arrangements. The Growth Manager will act as the dedicated marketing partner for a specific sales team, functioning like a fractional marketing manager for that business segment. They blend strategy, content creation, campaign execution, and sales partnership, while leveraging internal resources, agencies, freelancers, and AI tools to produce high‑quality work quickly.

Responsibilities

Act as the primary marketing partner for a specific sales team, developing deep knowledge of their markets, customers, challenges, and revenue priorities.

Create and execute marketing programs that drive awareness, generate qualified opportunities, and support sales motions.

Produce versatile marketing content—educational assets, articles, tools, resources, and campaign materials—using internal teams, agencies, freelancers, and AI.

Equip SDRs and Sales Executives with messaging, lists, insights, and resources to engage prospects consistently.

Build and manage outbound, nurture, and targeted campaigns tailored to the sales team’s goals and ICPs.

Drive engagement across digital channels, including social media, to amplify visibility and spark conversations.

Plan and promote virtual and in‑person events such as webinars, workshops, and roundtables supporting pipeline goals.

Monitor performance metrics, interpret trends, and communicate results in a clear, actionable way to sales and marketing leadership.

Frequently join customer and prospect calls to stay connected to real‑world needs and refine marketing strategy.

Partner cross‑functionally with Product, Operations, Customer Support, and other marketing teams to ensure consistency and alignment across all go‑to‑market initiatives.

Qualifications

Bachelor’s degree preferred; equivalent experience considered.

3–7+ years in growth marketing, demand generation, content marketing, or a similar marketing role.

Strong ability to research, write, and produce high‑quality content across formats.

Experience building and executing multi‑touch marketing campaigns in a B2B environment.

Comfortable working closely with Sales Development Representatives and Sales Executives.

Experience with Salesforce, HubSpot, SalesLoft, or similar platforms.

Strong analytical thinking; able to interpret performance data and adjust strategies accordingly.

Highly organized, proactive, creative, and able to manage multiple initiatives in parallel.

A collaborative mindset with the ability to influence and support cross‑functional teams.

Self‑starter with a builder mentality—energized by autonomy and ownership.

Compensation The base salary range for this role is $120,000 – $130,000, depending on level of experience.

Benefits

Medical, Dental, Vision, HSA, FSA—All effective on day 1!

Company paid Basic Life Insurance, A+D, Long‑Term Disability, and Short‑Term Disability

401K Program with 3% safe harbor contribution

Employee Stock Purchase Program

Fitness Reimbursement Program

Self‑Managed PTO

Our Mission To provide Human Capital Management (HCM) software and services that help companies grow, while nurturing a culture of growth around us.

Our Vision Be the most trusted Human Capital Management resource to entrepreneurs everywhere.

Our Values

Embrace Change

Lead with Integrity

Own the Outcome

Deliver Awesome

Be a Good Human

We are an equal opportunity employer. All candidates must be legally authorized to work in the US, as we are unable to sponsor or transfer visas at this time. Criminal background checks are conducted at employment offer.

NO AGENCIES PLEASE Any unsolicited resumes sent to Asure Software from a third party will be considered Asure property. Asure will not pay a fee for any placement resulting from the receipt of an unsolicited resume.

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