Dow Jones & Company, Inc.
Senior Manager, Growth Marketing, App
Dow Jones & Company, Inc., New York, New York, us, 10261
About the Role:
The Senior Manager, Growth Marketing – Apps will lead the strategy and execution of mobile app growth across Dow Jones' flagship brands, including The Wall Street Journal, MarketWatch, and Barron's. Reporting to the Director of Growth Marketing, this role drives scalable user acquisition, engagement, and subscription conversion by identifying new growth opportunities, optimizing performance marketing programs, and leading rigorous experimentation across channels, pricing, and in-app experiences. The role partners closely with Product, Analytics, and cross‑functional teams to improve the overall app experience, strengthen product‑market fit, and translate data‑driven insights into actionable growth strategies.
You will work on‑site in our midtown Manhattan office 3 days each week.
You will:
Develop, execute and manage the mobile App growth strategy for DowJones (WSJ, Barron's, and MarketWatch)
Create, manage and experiment with new user acquisition performance marketing channels & campaigns
Identify marketing channels, solutions and ideas that will efficiently bring new customers to our mobile apps and increase revenue
Partner with our product team to improve the overall digital product App experience with the aim to drive habitual reading habits and drive up propensity to subscribe
Propose, launch and analyze A/B tests to improve mobile Apps ad performance, including design, introducing new products, and running price tests to maximize conversion rates
Work closely with cross‑functional counterparts and other teams to develop and sync on overall strategy, execution & reporting
You have:
10+ years of growth marketing experience, or relevant experience in subscription/product marketing, preferably growing Mobile apps customer base
Proven track record of managing App digital marketing activities, app referral programs
Strong hands‑on experience with mobile app ad platforms, tools and technology, including App Store, Google Playstore, AppsFlyer, Adjust, etc.
Experience related to Product Market Fit, growth at scale, localization, internationalization and personalization of product
Strong data analysis, visualization and reporting skills
You have organizational skills, integrity and great follow through on tasks
Exceptional analytical skills with a proven ability to interpret complex data and translate insights into actionable strategies
Detail‑oriented, highly organized, and comfortable managing multiple priorities in a fast‑paced environment
A bachelor's degree in marketing or business administration is preferred
Our Benefits:
Comprehensive Healthcare Plans
Paid Time Off
Retirement Plans
Comprehensive Insurance Plans
Lifestyle programs & Wellness Resources
Education Benefits
Family Care Benefits & Caregiving Support
Commuter Transit Program
Subscription Discounts
Employee Referral Program
Learn more about all our US benefits
Reasonable accommodation: Dow Jones, Making Careers Newsworthy - We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status or any other characteristic protected by law. EEO/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at talentresourceteam@dowjones.com. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.
Req ID: 50688
#J-18808-Ljbffr
You will work on‑site in our midtown Manhattan office 3 days each week.
You will:
Develop, execute and manage the mobile App growth strategy for DowJones (WSJ, Barron's, and MarketWatch)
Create, manage and experiment with new user acquisition performance marketing channels & campaigns
Identify marketing channels, solutions and ideas that will efficiently bring new customers to our mobile apps and increase revenue
Partner with our product team to improve the overall digital product App experience with the aim to drive habitual reading habits and drive up propensity to subscribe
Propose, launch and analyze A/B tests to improve mobile Apps ad performance, including design, introducing new products, and running price tests to maximize conversion rates
Work closely with cross‑functional counterparts and other teams to develop and sync on overall strategy, execution & reporting
You have:
10+ years of growth marketing experience, or relevant experience in subscription/product marketing, preferably growing Mobile apps customer base
Proven track record of managing App digital marketing activities, app referral programs
Strong hands‑on experience with mobile app ad platforms, tools and technology, including App Store, Google Playstore, AppsFlyer, Adjust, etc.
Experience related to Product Market Fit, growth at scale, localization, internationalization and personalization of product
Strong data analysis, visualization and reporting skills
You have organizational skills, integrity and great follow through on tasks
Exceptional analytical skills with a proven ability to interpret complex data and translate insights into actionable strategies
Detail‑oriented, highly organized, and comfortable managing multiple priorities in a fast‑paced environment
A bachelor's degree in marketing or business administration is preferred
Our Benefits:
Comprehensive Healthcare Plans
Paid Time Off
Retirement Plans
Comprehensive Insurance Plans
Lifestyle programs & Wellness Resources
Education Benefits
Family Care Benefits & Caregiving Support
Commuter Transit Program
Subscription Discounts
Employee Referral Program
Learn more about all our US benefits
Reasonable accommodation: Dow Jones, Making Careers Newsworthy - We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status or any other characteristic protected by law. EEO/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at talentresourceteam@dowjones.com. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.
Req ID: 50688
#J-18808-Ljbffr