ICONMA
Our Client, an American Network Infrastructure Provider company, is looking for a Marketing Operations Specialist for their Remote location.
Responsibilities
List Import & Segmentation: Own the end-to-day process for all external list imports (e.g., events, webinars, purchased data) into Marketo, ensuring strict adherence to data governance, privacy compliance (e.g., GDPR, CCPA, CAN-SPAM), and internal routing protocols.
Data Integrity: Execute ongoing database hygiene initiatives, including deduplication, standardization (e.g., country, job title), data enrichment, and monitoring of critical Marketo fields to maintain data quality.
Campaign Support: Manage the creation and maintenance of static and dynamic Smart Lists for targeted campaigns, lead scoring, and lead lifecycle management within Marketo.
System Health Monitoring: Proactively monitor Marketo-to-CRM (e.g., Salesforce) sync health, identifying and resolving integration errors or field mapping issues related to list operations and data flow.
Operational Excellence & System Future-Proofing
Process Documentation: Document all list import, data cleanup, and governance processes to ensure consistency and scalability across the marketing team.
Proactive Issue Resolution: Apply a strategic understanding of Marketo's core functionality (Programs, Smart Campaigns, Triggers) to anticipate the systemic implications of data changes and list operations.
System Optimization: Identify potential database bottlenecks, campaign inefficiencies, or data structure weaknesses and propose/implement solutions to future-proof the marketing automation platform.
Stakeholder Consultation: Act as the subject matter expert on data best practices, advising marketing and sales teams on compliant and efficient ways to handle data and list acquisition.
Autonomy and Time Management
Self-Paced Execution: Manage a high volume of list and data-related requests, prioritizing tasks and completing work efficiently within reasonable timeframes.
Independent Problem Solving: Demonstrate a high degree of autonomy in daily operations, ready to "jump in and get started" on immediate data needs and system tasks.
Strategic Inquiry: Maintain a critical balance between independent action and necessary consultation, knowing when a minor change could have a "big implication" and requires manager or team alignment.
Requirements
Marketo Foundation: Basic to intermediate hands‑on experience with Marketo (or similar enterprise Marketing Automation Platform like Eloqua or Pardot). Must understand the core concepts of Programs, Smart Lists, Sync Status, and field management.
Data Proficiency: Demonstrated ability to work with large data sets, including advanced proficiency in Microsoft Excel (VLOOKUP, Pivot Tables, conditional formatting) or similar tools for data cleaning and manipulation.
CRM Familiarity: Exposure to Salesforce or a similar CRM system, with an understanding of how Marketo data flows to and impacts the sales system.
Experience Level: 3+ years of professional experience in a Marketing Operations or Marketing Technology-focused role.
Industry: Experience in B2B or Technology industry (preferably with exposure to Networking or Hardware/Software solutions).
Why Should You Apply?
Health Benefits
Referral Program
Excellent growth and advancement opportunities
As an equal opportunity employer, ICONMA provides an employment environment that supports and encourages the abilities of all persons without regard to race, color, religion, gender, sexual orientation, gender identity or express, ethnicity, national origin, age, disability status, political affiliation, genetics, marital status, protected veteran status, or any other characteristic protected by federal, state, or local laws.
#J-18808-Ljbffr
Responsibilities
List Import & Segmentation: Own the end-to-day process for all external list imports (e.g., events, webinars, purchased data) into Marketo, ensuring strict adherence to data governance, privacy compliance (e.g., GDPR, CCPA, CAN-SPAM), and internal routing protocols.
Data Integrity: Execute ongoing database hygiene initiatives, including deduplication, standardization (e.g., country, job title), data enrichment, and monitoring of critical Marketo fields to maintain data quality.
Campaign Support: Manage the creation and maintenance of static and dynamic Smart Lists for targeted campaigns, lead scoring, and lead lifecycle management within Marketo.
System Health Monitoring: Proactively monitor Marketo-to-CRM (e.g., Salesforce) sync health, identifying and resolving integration errors or field mapping issues related to list operations and data flow.
Operational Excellence & System Future-Proofing
Process Documentation: Document all list import, data cleanup, and governance processes to ensure consistency and scalability across the marketing team.
Proactive Issue Resolution: Apply a strategic understanding of Marketo's core functionality (Programs, Smart Campaigns, Triggers) to anticipate the systemic implications of data changes and list operations.
System Optimization: Identify potential database bottlenecks, campaign inefficiencies, or data structure weaknesses and propose/implement solutions to future-proof the marketing automation platform.
Stakeholder Consultation: Act as the subject matter expert on data best practices, advising marketing and sales teams on compliant and efficient ways to handle data and list acquisition.
Autonomy and Time Management
Self-Paced Execution: Manage a high volume of list and data-related requests, prioritizing tasks and completing work efficiently within reasonable timeframes.
Independent Problem Solving: Demonstrate a high degree of autonomy in daily operations, ready to "jump in and get started" on immediate data needs and system tasks.
Strategic Inquiry: Maintain a critical balance between independent action and necessary consultation, knowing when a minor change could have a "big implication" and requires manager or team alignment.
Requirements
Marketo Foundation: Basic to intermediate hands‑on experience with Marketo (or similar enterprise Marketing Automation Platform like Eloqua or Pardot). Must understand the core concepts of Programs, Smart Lists, Sync Status, and field management.
Data Proficiency: Demonstrated ability to work with large data sets, including advanced proficiency in Microsoft Excel (VLOOKUP, Pivot Tables, conditional formatting) or similar tools for data cleaning and manipulation.
CRM Familiarity: Exposure to Salesforce or a similar CRM system, with an understanding of how Marketo data flows to and impacts the sales system.
Experience Level: 3+ years of professional experience in a Marketing Operations or Marketing Technology-focused role.
Industry: Experience in B2B or Technology industry (preferably with exposure to Networking or Hardware/Software solutions).
Why Should You Apply?
Health Benefits
Referral Program
Excellent growth and advancement opportunities
As an equal opportunity employer, ICONMA provides an employment environment that supports and encourages the abilities of all persons without regard to race, color, religion, gender, sexual orientation, gender identity or express, ethnicity, national origin, age, disability status, political affiliation, genetics, marital status, protected veteran status, or any other characteristic protected by federal, state, or local laws.
#J-18808-Ljbffr