greene king
As part of the growth strategy for the business, theMedia Operations Manager (Burton-on-Trent office) will report to the Head ofMedia andwill playa key role in driving growth andcommercialperformance across all media channels.
Therole is accountable for acceleratingand protectinggrowth inour media support for GK Group by managing operating infrastructure, from BAU workflows and process improvements within channel teams, supporting media reporting and communications with Managed Divisions and other Central Functions, connecting to IT and Digital and Insights.
This rolewill manage new media infrastructure projects, develop and own media measurementoperations, and support cross-channel support functions
Key Accountabilities:
Support theHead of Media, and Media Management team in delivering all cross-channel initiatives
Co-ordinate acrossallchannelagencies to ensure best practice– working in partnership withMedia Channel Owners and Procurement
Represent the Media team asSubject Matter Expertonstrategic working groups.
Ownership of key development Programme, with asizeable budget and target
Hold responsibility for Media reportingprocesses andbuild out unified media reporting infrastructure and dashboards.
Manage team budget process and Business Planning process in partnership withmultiple corporate stakeholders
Supplier Management: createappropriate agencygovernance framework, and then own process in partnership with channel owners/relationship owners
Manage integrated media response process and delivery across media channels
Develop Media comms schedule to promote business understanding of Media across senior stakeholders, Mktg/Finance teams, and broader business operations.
Stayabreast of the latest developments, changes and trends inadvertising and paid media channels
Ensuring team productivity and flawless execution of our digital media process
Company Description Join us at Greene King the country's leading pub company and brewer, where our mission is to pour happiness into lives and become the pride of great British hospitality. We have something special, deeply rooted in our 220-year brewing and pub history, creating the business we are proudly known for today. Still today our 39,000 strong team are the guardians of what’s wholly British, the pub experience.
Additional Information We’re all about rewarding our team’s hard work, that’s why…
You’ll receive a competitive salary, pension contribution as well as:
The chance to further your career across our well-known brands – as one of the industry's top apprenticeship providers, we can provide training and development at each level of your career.
Discount of 33% for you and 15% for your loved ones on all of our brands
– so you enjoy your favourite food and drink at a discount.
Free employee assistance program
– mental health, well-being, financial, and legal support because you matter!
Discount of 50% for you and 25% for your loved ones
at our Greene King Inns and hotels. – so you can enjoy a weekend away without breaking the bank.
Refer a friend –
who do you know who could be interested in a new role? When they are placed, you could earn £1,500 for referring them!
Wagestream
– access your wage before payday for when life happens.
Retail discounts
– Receive up to 30% off at Superdrug, exclusive discounts with three mobile along with many more…
Qualifications Technical & Professional Expertise Required:
At least 5 years ofcross-channelmediacampaignmanagement experience,encompassing ATL and digital disciplines, with a strong bias to measurement anddata insights
Demonstrabletrack recordof delivery and an ability to lead, plan and execute projects to an extremely high standard and to demanding deadlines
Ability to express complex technical/media concepts simply and effectively.
Understanding media measurement metrics and challenges
Experience in producing clear and insightful presentations that deliver key messaging at theappropriate levelof the organization
Confident in matrix organisation, with excellent influencing and relation-building
Fluent atplanning and forecasting campaigns at both brand and performance ends of the funnel
Demonstrableexperienceoperatingatlocal level, stimulating footfall for retail or similar
A strong communicator that canadapt for audiences of varying degrees of knowledge
Experience working with creative teams to influence content andasset production to maximise channel performance
Successfullydemonstratedability to wear multiple hats - hands on execution, optimisation, tactical planning, managing relationships with platforms etc.
Experiencedinmanagingend to end userjourneys, andtestingto improve conversion
Knowledge of ad tech landscape including areas such as viewability & verification, audience platforms, measurement, page tagging, pixel creation, troubleshooting & configuration etc.
Competency Requirements
Atrueteam player with a positive and proactive attitude
Proactive with strong planning, organisational and prioritisation skills
Autonomous and confident making decisions and advising under pressure
Ability to multi-task and to work independently on multiple projects simultaneously
Strong stakeholder management and influencing skills
A genuine desire to work within the pub and restaurant sector
A self-starter with the desire to constantly learn, grow and be the best you can be
Willing to adapt to the changes and needs of the business and project context
Shares Greene King's values and wants to be part of them
#J-18808-Ljbffr
Therole is accountable for acceleratingand protectinggrowth inour media support for GK Group by managing operating infrastructure, from BAU workflows and process improvements within channel teams, supporting media reporting and communications with Managed Divisions and other Central Functions, connecting to IT and Digital and Insights.
This rolewill manage new media infrastructure projects, develop and own media measurementoperations, and support cross-channel support functions
Key Accountabilities:
Support theHead of Media, and Media Management team in delivering all cross-channel initiatives
Co-ordinate acrossallchannelagencies to ensure best practice– working in partnership withMedia Channel Owners and Procurement
Represent the Media team asSubject Matter Expertonstrategic working groups.
Ownership of key development Programme, with asizeable budget and target
Hold responsibility for Media reportingprocesses andbuild out unified media reporting infrastructure and dashboards.
Manage team budget process and Business Planning process in partnership withmultiple corporate stakeholders
Supplier Management: createappropriate agencygovernance framework, and then own process in partnership with channel owners/relationship owners
Manage integrated media response process and delivery across media channels
Develop Media comms schedule to promote business understanding of Media across senior stakeholders, Mktg/Finance teams, and broader business operations.
Stayabreast of the latest developments, changes and trends inadvertising and paid media channels
Ensuring team productivity and flawless execution of our digital media process
Company Description Join us at Greene King the country's leading pub company and brewer, where our mission is to pour happiness into lives and become the pride of great British hospitality. We have something special, deeply rooted in our 220-year brewing and pub history, creating the business we are proudly known for today. Still today our 39,000 strong team are the guardians of what’s wholly British, the pub experience.
Additional Information We’re all about rewarding our team’s hard work, that’s why…
You’ll receive a competitive salary, pension contribution as well as:
The chance to further your career across our well-known brands – as one of the industry's top apprenticeship providers, we can provide training and development at each level of your career.
Discount of 33% for you and 15% for your loved ones on all of our brands
– so you enjoy your favourite food and drink at a discount.
Free employee assistance program
– mental health, well-being, financial, and legal support because you matter!
Discount of 50% for you and 25% for your loved ones
at our Greene King Inns and hotels. – so you can enjoy a weekend away without breaking the bank.
Refer a friend –
who do you know who could be interested in a new role? When they are placed, you could earn £1,500 for referring them!
Wagestream
– access your wage before payday for when life happens.
Retail discounts
– Receive up to 30% off at Superdrug, exclusive discounts with three mobile along with many more…
Qualifications Technical & Professional Expertise Required:
At least 5 years ofcross-channelmediacampaignmanagement experience,encompassing ATL and digital disciplines, with a strong bias to measurement anddata insights
Demonstrabletrack recordof delivery and an ability to lead, plan and execute projects to an extremely high standard and to demanding deadlines
Ability to express complex technical/media concepts simply and effectively.
Understanding media measurement metrics and challenges
Experience in producing clear and insightful presentations that deliver key messaging at theappropriate levelof the organization
Confident in matrix organisation, with excellent influencing and relation-building
Fluent atplanning and forecasting campaigns at both brand and performance ends of the funnel
Demonstrableexperienceoperatingatlocal level, stimulating footfall for retail or similar
A strong communicator that canadapt for audiences of varying degrees of knowledge
Experience working with creative teams to influence content andasset production to maximise channel performance
Successfullydemonstratedability to wear multiple hats - hands on execution, optimisation, tactical planning, managing relationships with platforms etc.
Experiencedinmanagingend to end userjourneys, andtestingto improve conversion
Knowledge of ad tech landscape including areas such as viewability & verification, audience platforms, measurement, page tagging, pixel creation, troubleshooting & configuration etc.
Competency Requirements
Atrueteam player with a positive and proactive attitude
Proactive with strong planning, organisational and prioritisation skills
Autonomous and confident making decisions and advising under pressure
Ability to multi-task and to work independently on multiple projects simultaneously
Strong stakeholder management and influencing skills
A genuine desire to work within the pub and restaurant sector
A self-starter with the desire to constantly learn, grow and be the best you can be
Willing to adapt to the changes and needs of the business and project context
Shares Greene King's values and wants to be part of them
#J-18808-Ljbffr