Head of Marketing (Cybersecurity) Job at Aspiron Search in Palo Alto

Head of Marketing

We are seeking a dynamic and results‑oriented Head of Marketing to own my clients marketing strategy and execution. This hands‑on leader will drive demand generation and pipeline growth, advance our brand in the space, and build a high‑performance marketing foundation for scale.

This role is highly hands‑on: from campaign operations and event execution to tech stack optimization and content strategy. You’ll collaborate closely with Sales, Product, and Engineering to translate product innovation into measurable revenue impact.

Location: San Mateo, CA | Salary: $185,000 – $311,250 | Posted: 2 weeks ago

Seniority level: Director | Employment type: Full‑time | Job function: Marketing | Industries: Computer and Network Security

Responsibilities

• Own the marketing strategy across demand generation, brand, product marketing, events, and digital programs.
• Lead pipeline growth through multi‑channel campaigns targeting mid‑market and enterprise SaaS buyers.
• Serve as the HubSpot expert—from lead lifecycle design to reporting dashboards and automation.
• Plan and execute industry events, including pre‑ and post‑event lead capture, booth logistics, and onsite presence.
• Develop content and assets supporting campaigns, product launches, and field enablement.
• Manage paid media, email, SEO/SEM, webinars, ABM, and partner marketing initiatives.
• Track KPIs and performance data to optimize return on spend and accelerate revenue.
• Establish marketing operations foundation to scale efficiently as the company grows.
• Partner closely with Sales leadership to align on pipeline goals, account targeting, and SDR support.
• Work with Product and Engineering to ensure messaging reflects product capabilities and differentiators.