Washington Metropolitan Area Transit Authority (WMATA)
Manager Integrated Marketing
Washington Metropolitan Area Transit Authority (WMATA), Washington, District of Columbia, us, 20022
Marketing Statement
WMATA is currently seeking a Manager, Integrated Marketing to support the Marketing department, a strategic marketing leader who brings ideas to life and moves seamlessly from vision to execution. This role is designed for a self-directed, creative thinker who can step in, take the lead, and deliver results with minimal oversight while navigating complex, across multiple departments and environments.
Job Description The Manager drives integrated, end-to-end campaigns across digital, social, experiential, and traditional channels ensuring each initiative is cohesive, innovative, and aligned with organizational priorities. Acting as a trusted advisor to senior leadership, the Manager translates executive vision into compelling marketing strategies that resonate with audiences and elevate brand impact of WMATA. With a strong sense in market trends, audience insights, and performance data, the Manager continuously refines strategy, fuels innovation, and improves operational effectiveness. Equally important, this role mentors and inspires teams, fostering a culture of creativity, accountability, and continuous improvement while pushing the organization’s marketing capabilities forward. This position is based at WMATA Headquarters in LEnfant Plaza and follows a hybrid schedule of four (4) days in-office and one (1) day remote.
Minimum Qualifications
Bachelor's degree in marketing, Communications or related field
Minimum Experience
Minimum nine (9) years of integrated (collaborative), marketing experience, ideally in Business-to-Consumer (B2C) to include three (3) years of supervisory experience
Experience serving as a senior marketing leader or deputy to a Director/VP-level role
Minimum Certification/Licensure
N/A
Preferred Qualifications
Master's degree in marketing or related field
Medical Group Satisfactorily complete the medical examination for this position, if required. The incumbent must be able to perform the essential functions of this position either with or without reasonable accommodations.
Summary The Manager, Integrated Marketing & Strategy leads the development and execution of omni-channel marketing strategies, serving as a key strategic partner to the Director of Marketing. The incumbent drives cross-functional alignment, oversees integrated campaigns, and ensures marketing initiatives deliver measurable impact across all channels.
Essential Functions
Owns and leads the integrated marketing calendar and campaign roadmap, ensuring alignment with organizational priorities and executive vision.
Oversees end-to-end campaign development across digital, social, experiential, and traditional channels, ensuring consistency and excellence in execution.
Acts as a senior advisor on marketing strategy, providing guidance to leadership and influencing decisions across departments.
Serves as the primary point of contact for cross-functional teams, ensuring seamless execution and alignment with corporate objectives.
Champions innovation and operational excellence, driving process improvements and mentoring team members to elevate performance.
Leverages market research, audience insights, and performance metrics to inform strategy, optimize campaigns, and measure success.
Mentors and inspires team members, fostering a culture of creativity, accountability, and continuous improvement.
Other Duties
Maintains and promotes awareness and accountability with safety policies and procedures while performing job functions. Promotes a positive safety culture and encourages reporting of safety concerns consistent with our Agency Safety Plan, other regulatory requirements within the Safety Management System and just culture principles.
Evaluation Criteria
Skills and/or behavioral assessment
Personal interview
Verification of education and experience (including certifications and licenses)
Criminal Background Check (a criminal conviction is not an automatic bar to employment)
Medical examination including a drug and alcohol screening (for safety sensitive positions)
Review of a current motor vehicle report
Closing WMATA is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability, status as a protected veteran, or any other status protected by applicable federal law. This posting is an announcement of a vacant position under recruitment. It is not intended to replace the official job description. Job descriptions are available upon confirmation of an interview.
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Job Description The Manager drives integrated, end-to-end campaigns across digital, social, experiential, and traditional channels ensuring each initiative is cohesive, innovative, and aligned with organizational priorities. Acting as a trusted advisor to senior leadership, the Manager translates executive vision into compelling marketing strategies that resonate with audiences and elevate brand impact of WMATA. With a strong sense in market trends, audience insights, and performance data, the Manager continuously refines strategy, fuels innovation, and improves operational effectiveness. Equally important, this role mentors and inspires teams, fostering a culture of creativity, accountability, and continuous improvement while pushing the organization’s marketing capabilities forward. This position is based at WMATA Headquarters in LEnfant Plaza and follows a hybrid schedule of four (4) days in-office and one (1) day remote.
Minimum Qualifications
Bachelor's degree in marketing, Communications or related field
Minimum Experience
Minimum nine (9) years of integrated (collaborative), marketing experience, ideally in Business-to-Consumer (B2C) to include three (3) years of supervisory experience
Experience serving as a senior marketing leader or deputy to a Director/VP-level role
Minimum Certification/Licensure
N/A
Preferred Qualifications
Master's degree in marketing or related field
Medical Group Satisfactorily complete the medical examination for this position, if required. The incumbent must be able to perform the essential functions of this position either with or without reasonable accommodations.
Summary The Manager, Integrated Marketing & Strategy leads the development and execution of omni-channel marketing strategies, serving as a key strategic partner to the Director of Marketing. The incumbent drives cross-functional alignment, oversees integrated campaigns, and ensures marketing initiatives deliver measurable impact across all channels.
Essential Functions
Owns and leads the integrated marketing calendar and campaign roadmap, ensuring alignment with organizational priorities and executive vision.
Oversees end-to-end campaign development across digital, social, experiential, and traditional channels, ensuring consistency and excellence in execution.
Acts as a senior advisor on marketing strategy, providing guidance to leadership and influencing decisions across departments.
Serves as the primary point of contact for cross-functional teams, ensuring seamless execution and alignment with corporate objectives.
Champions innovation and operational excellence, driving process improvements and mentoring team members to elevate performance.
Leverages market research, audience insights, and performance metrics to inform strategy, optimize campaigns, and measure success.
Mentors and inspires team members, fostering a culture of creativity, accountability, and continuous improvement.
Other Duties
Maintains and promotes awareness and accountability with safety policies and procedures while performing job functions. Promotes a positive safety culture and encourages reporting of safety concerns consistent with our Agency Safety Plan, other regulatory requirements within the Safety Management System and just culture principles.
Evaluation Criteria
Skills and/or behavioral assessment
Personal interview
Verification of education and experience (including certifications and licenses)
Criminal Background Check (a criminal conviction is not an automatic bar to employment)
Medical examination including a drug and alcohol screening (for safety sensitive positions)
Review of a current motor vehicle report
Closing WMATA is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability, status as a protected veteran, or any other status protected by applicable federal law. This posting is an announcement of a vacant position under recruitment. It is not intended to replace the official job description. Job descriptions are available upon confirmation of an interview.
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