Cvent
Senior Analyst, Marketing Intelligence & Audience Strategy
Cvent, Mc Lean, Virginia, us, 22107
Overview
Senior Analyst, Marketing Intelligence & Audience Strategy at Cvent. The role focuses on audience targeting, marketing data & insights, and enabling personalized marketing campaigns through data and AI-enabled tools. Responsibilities
In This Role, You Will: serve as an audience targeting expert, analyze marketing program performance, and operationalize how we go to market across all channels; build relationships with stakeholders and demonstrate experience with AI in the workplace. Market/Audience Segmentation and the “Ideal Customer Profile” Support TAM, SAM, ICP, and buyer persona research and documentation Analyze customer, prospect, and behavioral data to refine and maintain Cvent’s ICP globally, using reporting techniques such as Excel pivots, AI agents and basic SQL queries Partner with Product Marketing and Sales to define and evolve target audience segments for always-on and campaign-based programs by analyzing past and current customer data Assist in identifying data gaps, inconsistencies, and segmentation opportunities across systems using AI queries and agents Audience First Strategy, Consultation, & Usage: use data, insights, and AI to enable marketing campaign owners to personalize their campaigns to the defined audience segments Provide audience recommendations and supporting analysis to achieve the right message at the right time Prepare clear summaries, charts, and analyses for internal stakeholders; translate analytical findings into simple, actionable takeaways Assist in documenting standard audience definitions and segmentation logic Reduce time to market (TAT) in daily operations and improve conversion rates along the customer journey Support presentations and documentation used by marketing teams Audience Data Enablement & Governance: ensure target contact lists are consistent, accurate, and compliant across marketing systems Learn how audience data is used in AI-enabled marketing tools such as predictive scoring and personalization Educate the marketing department on best practices and guidelines for direct sales and marketing regulations globally Qualifications
3-5+ years of experience in marketing data operations, marketing analytics, business analytics, consulting or a related role Demonstrated experience with AI in the workplace Familiarity with audiences, segmentation, and marketing-owned communications strategy Strong analytical and problem-solving skills Comfort working with data sets and basic analysis tools Proficiency in data analysis tools such as Microsoft Excel with the ability to interpret complex data and provide actionable insights Understanding of Marketing Automation tools like Marketo or HubSpot and CRMs like Salesforce Demonstrated project management experience: ability to work with stakeholders to finalize requirements, create project plans, host presentations, and collaborate with multiple business/technical stakeholders to meet deadlines Self-motivated and able to thrive in a fast-paced environment, working both with teams and independently Nice to Have / Strong Advantage
Advanced knowledge of SQL Experience with contact data vendors like ZoomInfo, Slintel, etc. Experience with data visualization/BI tools like Sigma or Tableau Experience with intent vendors like 6Sense Physical Demands and Employment Details
We are not able to offer sponsorship for this position. Job location and related details are as posted by the employer; refer to the official posting for the most current information.
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Senior Analyst, Marketing Intelligence & Audience Strategy at Cvent. The role focuses on audience targeting, marketing data & insights, and enabling personalized marketing campaigns through data and AI-enabled tools. Responsibilities
In This Role, You Will: serve as an audience targeting expert, analyze marketing program performance, and operationalize how we go to market across all channels; build relationships with stakeholders and demonstrate experience with AI in the workplace. Market/Audience Segmentation and the “Ideal Customer Profile” Support TAM, SAM, ICP, and buyer persona research and documentation Analyze customer, prospect, and behavioral data to refine and maintain Cvent’s ICP globally, using reporting techniques such as Excel pivots, AI agents and basic SQL queries Partner with Product Marketing and Sales to define and evolve target audience segments for always-on and campaign-based programs by analyzing past and current customer data Assist in identifying data gaps, inconsistencies, and segmentation opportunities across systems using AI queries and agents Audience First Strategy, Consultation, & Usage: use data, insights, and AI to enable marketing campaign owners to personalize their campaigns to the defined audience segments Provide audience recommendations and supporting analysis to achieve the right message at the right time Prepare clear summaries, charts, and analyses for internal stakeholders; translate analytical findings into simple, actionable takeaways Assist in documenting standard audience definitions and segmentation logic Reduce time to market (TAT) in daily operations and improve conversion rates along the customer journey Support presentations and documentation used by marketing teams Audience Data Enablement & Governance: ensure target contact lists are consistent, accurate, and compliant across marketing systems Learn how audience data is used in AI-enabled marketing tools such as predictive scoring and personalization Educate the marketing department on best practices and guidelines for direct sales and marketing regulations globally Qualifications
3-5+ years of experience in marketing data operations, marketing analytics, business analytics, consulting or a related role Demonstrated experience with AI in the workplace Familiarity with audiences, segmentation, and marketing-owned communications strategy Strong analytical and problem-solving skills Comfort working with data sets and basic analysis tools Proficiency in data analysis tools such as Microsoft Excel with the ability to interpret complex data and provide actionable insights Understanding of Marketing Automation tools like Marketo or HubSpot and CRMs like Salesforce Demonstrated project management experience: ability to work with stakeholders to finalize requirements, create project plans, host presentations, and collaborate with multiple business/technical stakeholders to meet deadlines Self-motivated and able to thrive in a fast-paced environment, working both with teams and independently Nice to Have / Strong Advantage
Advanced knowledge of SQL Experience with contact data vendors like ZoomInfo, Slintel, etc. Experience with data visualization/BI tools like Sigma or Tableau Experience with intent vendors like 6Sense Physical Demands and Employment Details
We are not able to offer sponsorship for this position. Job location and related details are as posted by the employer; refer to the official posting for the most current information.
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