Alarm.com
Alarm.com is seeking an innovative
Digital Marketing and Demand Generation Specialist
to help accelerate the growth of existing and future Venture Business Units (VBUs), which are independent, entrepreneurial companies within the Alarm.com family.
The ideal candidate will bring the same entrepreneurial spirit to the role and thrive in fast‑paced, startup‑style environments while also applying the structure, rigor, and best practices of a mature organization. In this role, you will own strategies that attract, engage, and convert qualified prospects—blending creative brand building with data‑driven demand generation.
You will partner closely with leadership, sales, and product teams to design and execute multi‑channel programs that build pipeline, drive revenue, and support scalable growth.
Key Responsibilities
Collaborate with VBU leadership
to define product positioning, value propositions, and audience personas to align with each product’s unique market fit.
Develop, implement, and test
integrated demand generation programs (inbound and outbound) tailored to each VBU’s target audience and growth objectives.
Manage multi‑channel campaigns
across paid search, paid social, display, retargeting, email, and account‑based marketing (ABM).
Leverage
AI‑powered tools
to optimize targeting, automate workflows, personalize messaging, and uncover insights that improve campaign ROI.
Create compelling landing pages,
email copy, and content offers (whitepapers, webinars, case studies) to generate qualified leads.
Manage
Search and AI optimization
initiatives, including keyword strategy, on‑page optimization, and content recommendations.
Monitor and report on
campaign performance and pipeline metrics : MQLs, SQLs, conversion rates, cost per lead, and ROI.
Conduct
market research
to identify target audiences and emerging digital trends and technologies, ensuring marketing strategies remain current and effective.
Other duties as assigned
Qualifications
3–5 years of hands‑on
demand generation, digital marketing, or growth marketing experience
(agency or in‑house).
Proven track record of
creating B2B campaigns
that drive measurable pipelines and revenue.
Strong analytical skills with the
ability to translate data into clear reports and actionable insights
(Google Analytics, campaign dashboards, attribution tracking).
Experience with
marketing automation platforms
(ideally Pardot).
Familiarity with
SEO, paid media, ABM , and conversion optimization.
Comfortable working in a
fast‑paced, entrepreneurial environment .
Excellent
communication skills
with the ability to
align marketing to sales priorities .
Familiarity with
B2B marketing in technology, SaaS , or connected devices is a plus.
Please note that sponsorship of new applicants for employment authorization, or any other immigration‑related support, is not available for this position at this time.
WHY WORK FOR ALARM.COM?
Collaborate with outstanding people : We hire only the best. Our standards are high, and our employees enjoy working alongside other high achievers.
Make an immediate impact : New employees can expect to be given real responsibility for bringing new technologies to the marketplace. You are empowered to perform as soon as you join the Alarm.com team!
Gain well‑rounded experience : Alarm.com offers a diverse and dynamic environment where you will get the chance to work directly with executives and develop expertise across multiple areas of the business.
Focus on fun : Alarm.com places high value on our team culture. We even have a committee dedicated to hosting a stand‑out holiday party, happy hours, and other fun corporate events.
Alarm.com values working together and collaborating in person. Our employees work from the office 4 days a week.
COMPANY INFO Alarm.com is the leading cloud‑based platform for smart security and the Internet of Things. More than 7.6 million home and business owners depend on our solutions every day to make their properties safer, smarter, and more efficient. And every day, we’re innovating new technologies in rapidly evolving spaces, including AI, video analytics, facial recognition, machine learning, energy analytics, and more. We’re seeking those who are passionate about creating change through technology and who want to make a lasting impact on the world around them.
COMPANY BENEFITS Alarm.com offers competitive pay and benefits inclusive of subsidized medical plan options, an HSA with generous company contribution, a 401(k) with employer match, and paid holidays, wellness time, and vacation increasing with tenure. Paid maternity and bonding leave, company‑paid disability and life insurance, FSAs, well‑being resources and activities, and a casual dress work environment are also part of our outstanding total rewards package!
Alarm.com is an Equal Opportunity Employer
For more information, please visit
www.alarm.com .
#J-18808-Ljbffr
Digital Marketing and Demand Generation Specialist
to help accelerate the growth of existing and future Venture Business Units (VBUs), which are independent, entrepreneurial companies within the Alarm.com family.
The ideal candidate will bring the same entrepreneurial spirit to the role and thrive in fast‑paced, startup‑style environments while also applying the structure, rigor, and best practices of a mature organization. In this role, you will own strategies that attract, engage, and convert qualified prospects—blending creative brand building with data‑driven demand generation.
You will partner closely with leadership, sales, and product teams to design and execute multi‑channel programs that build pipeline, drive revenue, and support scalable growth.
Key Responsibilities
Collaborate with VBU leadership
to define product positioning, value propositions, and audience personas to align with each product’s unique market fit.
Develop, implement, and test
integrated demand generation programs (inbound and outbound) tailored to each VBU’s target audience and growth objectives.
Manage multi‑channel campaigns
across paid search, paid social, display, retargeting, email, and account‑based marketing (ABM).
Leverage
AI‑powered tools
to optimize targeting, automate workflows, personalize messaging, and uncover insights that improve campaign ROI.
Create compelling landing pages,
email copy, and content offers (whitepapers, webinars, case studies) to generate qualified leads.
Manage
Search and AI optimization
initiatives, including keyword strategy, on‑page optimization, and content recommendations.
Monitor and report on
campaign performance and pipeline metrics : MQLs, SQLs, conversion rates, cost per lead, and ROI.
Conduct
market research
to identify target audiences and emerging digital trends and technologies, ensuring marketing strategies remain current and effective.
Other duties as assigned
Qualifications
3–5 years of hands‑on
demand generation, digital marketing, or growth marketing experience
(agency or in‑house).
Proven track record of
creating B2B campaigns
that drive measurable pipelines and revenue.
Strong analytical skills with the
ability to translate data into clear reports and actionable insights
(Google Analytics, campaign dashboards, attribution tracking).
Experience with
marketing automation platforms
(ideally Pardot).
Familiarity with
SEO, paid media, ABM , and conversion optimization.
Comfortable working in a
fast‑paced, entrepreneurial environment .
Excellent
communication skills
with the ability to
align marketing to sales priorities .
Familiarity with
B2B marketing in technology, SaaS , or connected devices is a plus.
Please note that sponsorship of new applicants for employment authorization, or any other immigration‑related support, is not available for this position at this time.
WHY WORK FOR ALARM.COM?
Collaborate with outstanding people : We hire only the best. Our standards are high, and our employees enjoy working alongside other high achievers.
Make an immediate impact : New employees can expect to be given real responsibility for bringing new technologies to the marketplace. You are empowered to perform as soon as you join the Alarm.com team!
Gain well‑rounded experience : Alarm.com offers a diverse and dynamic environment where you will get the chance to work directly with executives and develop expertise across multiple areas of the business.
Focus on fun : Alarm.com places high value on our team culture. We even have a committee dedicated to hosting a stand‑out holiday party, happy hours, and other fun corporate events.
Alarm.com values working together and collaborating in person. Our employees work from the office 4 days a week.
COMPANY INFO Alarm.com is the leading cloud‑based platform for smart security and the Internet of Things. More than 7.6 million home and business owners depend on our solutions every day to make their properties safer, smarter, and more efficient. And every day, we’re innovating new technologies in rapidly evolving spaces, including AI, video analytics, facial recognition, machine learning, energy analytics, and more. We’re seeking those who are passionate about creating change through technology and who want to make a lasting impact on the world around them.
COMPANY BENEFITS Alarm.com offers competitive pay and benefits inclusive of subsidized medical plan options, an HSA with generous company contribution, a 401(k) with employer match, and paid holidays, wellness time, and vacation increasing with tenure. Paid maternity and bonding leave, company‑paid disability and life insurance, FSAs, well‑being resources and activities, and a casual dress work environment are also part of our outstanding total rewards package!
Alarm.com is an Equal Opportunity Employer
For more information, please visit
www.alarm.com .
#J-18808-Ljbffr