Community Foundation for Greater Atlanta
Managing Director, Marketing & Communications
Community Foundation for Greater Atlanta, Atlanta, Georgia, United States, 30383
Managing Director, Marketing & Communications
Join to apply for the
Managing Director, Marketing & Communications
role at
Community Foundation for Greater Atlanta This range is provided by Community Foundation for Greater Atlanta. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range
$180,000.00/yr - $190,000.00/yr Position Details
POSITION:
Full-time Exempt DEPARTMENT:
Marketing & Communications REPORTS TO:
Chief Executive Officer The Managing Director, Marketing & Communications (MD, MarComm) is CFGA’s senior brand and communications leader, accountable for reputation, narrative, and integrated campaigns that advance CFGA’s mission and revenue objectives across donors/advisors, nonprofits, civic partners, and internal audiences. The MD leads the strategy and day‑to‑day execution across paid, earned, shared, owned, and direct (PESOD) channels; steers media and crisis communications; and orchestrates internal communications so every colleague is informed, aligned, and on‑message. This role manages a high‑impact team (PR/storytelling, content, events, digital/email, and contractor bench) and owns planning, budgeting, measurement, and oversight of the function. Essential Functions Of The Position
Own the multi‑year MarComm strategy and annual plan that advances CFGA’s strategic plan and equity commitments; set measurable objectives, KPIs, and quarterly readouts for the senior leadership team and Board. Integrate MarComm strategy with Org‑wide Operations Plan strategy. Lead integrated PESOD planning and audience research/insights to sharpen messaging, channel mix, and ROI; institutionalize testing/learning and analytics with IT/data partners. Establish brand governance (voice, visual, accessibility, editorial, approvals) across CFGA; coach internal brand ambassadors and deliver org‑wide brand education. Brand, Content & Campaigns
Lead development and deployment of signature assets and campaigns: annual report, newsletters, web, social, media materials, philanthropy/advisor enablement, donor journeys, and thematic reports. Ensure a synchronized brand experience and consistent voice across departments and initiatives; coordinate cross‑functional content calendars. Partner with Community/Programs and Philanthropy on recruitment/retention campaigns and community engagement; link events to storytelling and earned/social amplification. Media Relations & Issues/Crisis
Serve as CFGA’s media lead: cultivate relationships, pitch narratives, manage press moments, and oversee spokesperson prep and executive visibility. Own crisis communications playbooks and response; align SLT and the Board on roles, positions, and after‑action improvements. Internal Communications
Partner with the Chief Operating Officer (COO) to plan and execute internal communications that keep all staff informed, engaged, and aligned with CFGA’s brand, strategy, and culture. Provide content development, messaging support, and design oversight for internal communications led by the COO, ensuring consistency of tone and alignment with CFGA’s values. Collaborate with the COO and other executives to prepare materials, messaging, and visual assets for internal briefings, staff meetings, and organizational updates. Support the COO and senior leaders with communications for speeches, media interviews, donor/advisor meetings, and high‑visibility presentations. Measurement, Budget & Operations
Build and run a rigorous measurement system (dashboards, KPIs, contribution to pipeline/revenue, media and digital analytics) and report progress quarterly. Own MarComm budget; oversee vendor/agency ecosystem (media buying, design, video, digital, printers, photographers). Ensure smooth business operations for the team (cadence, tools, workflows, metrics) and lead monthly team meetings. Team Leadership
Lead, develop, and retain a diverse, high‑performing MarComm team; set goals, manage performance, and support career growth. Manage a flexible contractor bench for spikes and specialties (media, social, video, design). Org‑Wide Priorities Alignment
Translate org‑wide MarComm priorities into an executable roadmap (brand governance, integrated campaigns, executive comms, owned‑channel modernization, measurement, and crisis readiness), with quarterly checkpoints to demonstrate impact. Seniority level
Executive Employment type
Full‑time Job function
Marketing and Sales Non‑profit Organizations
#J-18808-Ljbffr
Join to apply for the
Managing Director, Marketing & Communications
role at
Community Foundation for Greater Atlanta This range is provided by Community Foundation for Greater Atlanta. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range
$180,000.00/yr - $190,000.00/yr Position Details
POSITION:
Full-time Exempt DEPARTMENT:
Marketing & Communications REPORTS TO:
Chief Executive Officer The Managing Director, Marketing & Communications (MD, MarComm) is CFGA’s senior brand and communications leader, accountable for reputation, narrative, and integrated campaigns that advance CFGA’s mission and revenue objectives across donors/advisors, nonprofits, civic partners, and internal audiences. The MD leads the strategy and day‑to‑day execution across paid, earned, shared, owned, and direct (PESOD) channels; steers media and crisis communications; and orchestrates internal communications so every colleague is informed, aligned, and on‑message. This role manages a high‑impact team (PR/storytelling, content, events, digital/email, and contractor bench) and owns planning, budgeting, measurement, and oversight of the function. Essential Functions Of The Position
Own the multi‑year MarComm strategy and annual plan that advances CFGA’s strategic plan and equity commitments; set measurable objectives, KPIs, and quarterly readouts for the senior leadership team and Board. Integrate MarComm strategy with Org‑wide Operations Plan strategy. Lead integrated PESOD planning and audience research/insights to sharpen messaging, channel mix, and ROI; institutionalize testing/learning and analytics with IT/data partners. Establish brand governance (voice, visual, accessibility, editorial, approvals) across CFGA; coach internal brand ambassadors and deliver org‑wide brand education. Brand, Content & Campaigns
Lead development and deployment of signature assets and campaigns: annual report, newsletters, web, social, media materials, philanthropy/advisor enablement, donor journeys, and thematic reports. Ensure a synchronized brand experience and consistent voice across departments and initiatives; coordinate cross‑functional content calendars. Partner with Community/Programs and Philanthropy on recruitment/retention campaigns and community engagement; link events to storytelling and earned/social amplification. Media Relations & Issues/Crisis
Serve as CFGA’s media lead: cultivate relationships, pitch narratives, manage press moments, and oversee spokesperson prep and executive visibility. Own crisis communications playbooks and response; align SLT and the Board on roles, positions, and after‑action improvements. Internal Communications
Partner with the Chief Operating Officer (COO) to plan and execute internal communications that keep all staff informed, engaged, and aligned with CFGA’s brand, strategy, and culture. Provide content development, messaging support, and design oversight for internal communications led by the COO, ensuring consistency of tone and alignment with CFGA’s values. Collaborate with the COO and other executives to prepare materials, messaging, and visual assets for internal briefings, staff meetings, and organizational updates. Support the COO and senior leaders with communications for speeches, media interviews, donor/advisor meetings, and high‑visibility presentations. Measurement, Budget & Operations
Build and run a rigorous measurement system (dashboards, KPIs, contribution to pipeline/revenue, media and digital analytics) and report progress quarterly. Own MarComm budget; oversee vendor/agency ecosystem (media buying, design, video, digital, printers, photographers). Ensure smooth business operations for the team (cadence, tools, workflows, metrics) and lead monthly team meetings. Team Leadership
Lead, develop, and retain a diverse, high‑performing MarComm team; set goals, manage performance, and support career growth. Manage a flexible contractor bench for spikes and specialties (media, social, video, design). Org‑Wide Priorities Alignment
Translate org‑wide MarComm priorities into an executable roadmap (brand governance, integrated campaigns, executive comms, owned‑channel modernization, measurement, and crisis readiness), with quarterly checkpoints to demonstrate impact. Seniority level
Executive Employment type
Full‑time Job function
Marketing and Sales Non‑profit Organizations
#J-18808-Ljbffr