Citigroup Inc.
Ad Trafficking and Operations Group Manager
Citigroup Inc., Irving, Texas, United States, 75084
We are seeking an accomplished and highly strategic Ad Trafficking & Operations Group Manager with experience in digital ad operations, including leadership and team management responsibilities. The ideal candidate is an expert in ad serving technologies, particularly Google Campaign Manager 360 (CM360), and will possess a deep understanding of the digital advertising ecosystem. This role requires exceptional leadership skills to manage and mentor a team of Ad Trafficking Coordinators and Managers, drive operational efficiencies, ensure flawless campaign execution, and contribute to the strategic evolution of our ad operations capabilities.
Responsibilities
Develop and implement strategic roadmaps for the Ad Trafficking and Operations department, aligning with overall company objectives and client needs.
Lead and manage a group of Ad Trafficking Coordinators and Managers, fostering exceptional performance culture, continuous improvement, and professional development.
Evaluate and recommend new ad tech solutions, tools, and processes to enhance operational efficiency, accuracy, and scalability.
Implement robust pre‑launch and post‑launch quality assurance (QA) strategies to minimize errors and ensure seamless campaign execution and data integrity.
Establish and monitor key performance indicators (KPI’s) for the team, driving accountability.
Recruit, train, mentor, and develop a team of high‑performing ad operations professionals.
Serve as a primary liaison between Ad Operations and cross‑functional teams, including Media Planning, Media Buying, Creative Analytics, and Client Services.
Negotiate and manage service agreements with external partners as needed.
Take ownership over competitive insights for your products/services – ensure working team is aware of new campaigns and implications for Citi.
Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm’s reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgement regarding personal behaviour, conduct and business practices, and escalating, managing and reporting control issues with transparency, as well as effectively supervising the activity of others and creating accountability with those who fail to maintain these standards.
Qualifications
10+ years of experience in digital ad operations.
Experience leading teams of ad traffickers/coordinators.
Passion for advertising and marketing with a curiosity for new developments in the industry.
Expertise and hands‑on experience with Google Campaign Manager 360 (CM360).
Comprehensive knowledge of the digital advertising ecosystem including DSPs, SSPs, DMPs, ad exchanges and various ad formats.
Ability to strategise, implement, and optimise complex ad trafficking workflows and processes.
Strong understanding of web technologies including HTML, JavaScript, and web debugging tools.
Proven ability to lead, mentor, and foster the professional growth of high‑performing teams.
Education
Bachelor’s/University degree, Master’s degree preferred.
Additional Experience
Advanced experience with Innovid, Flashtalking, or other enterprise‑level ad servers.
Experience with other Demand‑Side Platforms (DSPs) like DV360, The Trade Desk, etc.
Familiarity with Tag Management Systems (e.g., Ensighten, Google Tag Manager).
Experience with programme‑matic advertising operations.
Project management certification (e.g., PMP) is a plus.
Location Irving, Texas, United States
Salary Range $144,480.00 – $216,720.00
Benefits Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident and disability insurance; and wellness programmes. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave) and paid holidays. For additional information regarding Citi employee benefits, visit citibenefits.com. Available offerings may vary by jurisdiction, job level and date of hire.
Equal Opportunity Statement Citi is an equal‑opportunity employer, and qualified candidates will receive consideration without regard to their race, colour, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran or any other characteristic protected by law.
If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity, review Accessibility at Citi. View Citi’s EEO Policy Statement and the Know Your Rights poster.
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Responsibilities
Develop and implement strategic roadmaps for the Ad Trafficking and Operations department, aligning with overall company objectives and client needs.
Lead and manage a group of Ad Trafficking Coordinators and Managers, fostering exceptional performance culture, continuous improvement, and professional development.
Evaluate and recommend new ad tech solutions, tools, and processes to enhance operational efficiency, accuracy, and scalability.
Implement robust pre‑launch and post‑launch quality assurance (QA) strategies to minimize errors and ensure seamless campaign execution and data integrity.
Establish and monitor key performance indicators (KPI’s) for the team, driving accountability.
Recruit, train, mentor, and develop a team of high‑performing ad operations professionals.
Serve as a primary liaison between Ad Operations and cross‑functional teams, including Media Planning, Media Buying, Creative Analytics, and Client Services.
Negotiate and manage service agreements with external partners as needed.
Take ownership over competitive insights for your products/services – ensure working team is aware of new campaigns and implications for Citi.
Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm’s reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgement regarding personal behaviour, conduct and business practices, and escalating, managing and reporting control issues with transparency, as well as effectively supervising the activity of others and creating accountability with those who fail to maintain these standards.
Qualifications
10+ years of experience in digital ad operations.
Experience leading teams of ad traffickers/coordinators.
Passion for advertising and marketing with a curiosity for new developments in the industry.
Expertise and hands‑on experience with Google Campaign Manager 360 (CM360).
Comprehensive knowledge of the digital advertising ecosystem including DSPs, SSPs, DMPs, ad exchanges and various ad formats.
Ability to strategise, implement, and optimise complex ad trafficking workflows and processes.
Strong understanding of web technologies including HTML, JavaScript, and web debugging tools.
Proven ability to lead, mentor, and foster the professional growth of high‑performing teams.
Education
Bachelor’s/University degree, Master’s degree preferred.
Additional Experience
Advanced experience with Innovid, Flashtalking, or other enterprise‑level ad servers.
Experience with other Demand‑Side Platforms (DSPs) like DV360, The Trade Desk, etc.
Familiarity with Tag Management Systems (e.g., Ensighten, Google Tag Manager).
Experience with programme‑matic advertising operations.
Project management certification (e.g., PMP) is a plus.
Location Irving, Texas, United States
Salary Range $144,480.00 – $216,720.00
Benefits Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident and disability insurance; and wellness programmes. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave) and paid holidays. For additional information regarding Citi employee benefits, visit citibenefits.com. Available offerings may vary by jurisdiction, job level and date of hire.
Equal Opportunity Statement Citi is an equal‑opportunity employer, and qualified candidates will receive consideration without regard to their race, colour, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran or any other characteristic protected by law.
If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity, review Accessibility at Citi. View Citi’s EEO Policy Statement and the Know Your Rights poster.
#J-18808-Ljbffr